Business Commons^™

Project Manager Risk Response Via The Schedule Duration Mechanism In New Product Development, James S. Bryant

Open Access Dissertations

This experimental study investigated the relationship between project risk level and forecasted project schedule duration. Grounded within a systematic literature review, the research is motivated by the continuing high failure rate for new product development (NPD) projects to meet their time objectives. U.S.-based project managers (PMs) were given a project network diagram, assigned to one of four experimental groups (each group also receiving varying information regarding project risks), and asked to forecast the most likely schedule duration from start to finish. The data suggest that there is no correlation between the level of project risk and the forecasted duration and …

“Swap What No Longer Serves”: An Exploration Of Zero Waste Fashion Communities Online And Irl, Rosemary Leger

Open Access Dissertations

As sustainability concerns grow within the fashion industry, consumer-based communities play a critical role in shaping more responsible consumption practices. This dissertation explores how individuals engage with zero-waste fashion both online and in physical practice, offering a deeper understanding of their motivations, behaviors, and visions for a more sustainable fashion future.

Through a two-study approach, this research investigates the communication and knowledge-sharing practices within digital zero-waste fashion communities and explores the experiences of individuals participating in offline zero-waste initiatives. Study 1 employs netnography to analyze online zero-waste fashion discourse, identifying how consumers exchange knowledge and promote sustainable practices in digital …

The Role Of Generative Ai In Supply Chain Management: A Comprehensive Study Of Adoption, Usage, Impact And Ethical Implications, Julia Anzano

Theses and Dissertations

This study explores global perspectives of supply chain leaders on the adoption, usage, and impact of generative artificial intelligence (gen AI) in supply chain management (SCM) based on a quantitative analysis of survey responses from 104 industry professionals. It is utilizing the Diffusion of Innovation (DOI) Theory (E. M. Rogers, 2003), Technology-Organization-Environment-Ethics (TOEE) framework—an extension of the Technology-Organization-Environment (TOE) Framework (L. G. Tornatzky & Fleischer, 1990), incorporating ethics—and the Balanced Scorecard (BSC) Framework (Kaplan & Norton, 1996). Findings highlight the key technological, organizational, environmental, and ethical factors influencing adoption and reveal how ethical considerations—such as transparency, accountability, and fairness—shape implementation …

The Effect Of Distance On Persuasion In International E-Mail Marketing Campaigns, Peter Magnusson, Stanford A. Westjohn

Marketing Faculty Publications

We investigate the relative effectiveness of different persuasive appeals in international e-mail customer acquisition marketing campaigns. We conducted three separate experiments, including two lab experiments and one field experiment, to examine the impact of different persuasive appeals on customers. Our research specifically focuses on consensus and authority-focused persuasive appeals. Our findings consistently show that when there is a small cultural distance between the seller and potential buyer, consensus appeals are more effective. On the other hand, when there is a large cultural distance, authority appeals are more effective.

Betting Against All Betas: Do Fama-French-Carhart Factors Share The Beta Anomaly?, Kevin Jiang

CMC Senior Theses

Frazzini and Pedersen’s (2013) Betting Against Beta is an investment strategy that exploits a well-documented anomaly in the Capital Asset Pricing Model. This anomaly is called the beta anomaly, which states that the model overestimates the risk-adjusted returns of high-beta assets and underestimates the risk-adjusted returns of low-beta assets. According to the beta anomaly, betas and alphas should be negatively correlated. Frazzini and Pedersen prove that an investor is able to generate positive abnormal returns by holding a long position in low-beta assets and a short position in high-beta assets. They also show that their Betting Against Beta factor delivers …

Pandemic Impact On Research Faculty In Academic Medicine: A Mixed Method Study, Kimberly Bloom-Feshbach, Vasilia Vasiliou, Lance D. Laird, Janet T. Civian, Linda H. Pololi

School of Business

Introduction: This mixed-method study sought to elucidate the impact of COVID-19 on the professional environments and career trajectories of midcareer research faculty in U.S. medical schools.

Methods: Participants were 40 midcareer medical school faculty enrolled in the Brandeis University C-Change Mentoring and Leadership Institute, a group peer mentoring career development course being tested in a National Institutes of Health-funded randomized controlled trial.

Results: We observed a gender disparity in both the quantitative and qualitative data, with women faculty describing COVID-19 more negatively impacting their career trajectory. This negative impact was independent of having children in the home. Participants largely reported …

The Direction Of Esg For Smes: From Bureaucracy To Innovation, Ayman El Tarabishy, Younggeun Lee, Andrés Felipe Cortés, David Ahlstrom

WCBT Faculty Publications

Environmental, social and governance (ESG) principles were initially conceived as a transformative framework to promote sustainability, accountability and more ethical business practices. Over time, however, the focus of ESG has shifted and several unexpected and inadvertent consequences have begun to materialize. For small and medium-sized enterprises (SMEs), what was intended as a guiding light often became a burdensome labyrinth of bureaucratic compliance (Passerini et al., 2024). Instead of empowering these enterprises to drive innovation and develop localized solutions to social issues, current ESG frameworks and subsequent regulations often,

How Art Centers In Michigan Use Social Media To Communicate Mission, Alexandria Milot

Master's Theses and Doctoral Dissertations

The use of social media for marketing purposes has become a widespread practice for nonprofit and for-profit organizations. Social media can assist in communication efforts in many ways, including communicating an art center's mission. However, with limited documentation of the use of social media marketing within these organizations, it can be challenging to know how current art centers are using social media and if their social media marketing strategy is reaching their intended audiences. This research explores how art centers in Michigan use social media to communicate their mission to their audience and if it matches the organization’s original purpose …

Color And Cultural Functionality, Felicia Caponigri

American University Law Review

Can a brand own a color? Trademark says yes, with some caveats. A brand can own a color so long as the color points to the brand as the origin of the goods and is non-functional. One of these caveats, functionality, is increasingly relevant because of color's value for our pop culture. Color is a common cultural resource, and whether it is a pink Barbiecore summer or a BRAT green summer, the colors brands remix to communicate the origins of their goods become a part of consumers' expressions of identity and their links to communities and help embody consumer values. …

Navigating Uncertainty In Global Auditing: Institutional Barriers, Coordination Challenges, And Auditor Responses, Eric P. Krause

2025

Enhancing transparency and coordination in global auditing is increasingly critical as financial markets become more interconnected. My dissertation examines how regulatory fragmentation and uncertainty shape cross-border audit practices and outcomes. Through three related studies, I explore the effects of economic and political uncertainty, regulatory tension, and global audit network structures on audit-related decisions and consequences. The first paper is a literature review that synthesizes findings from over 40 empirical studies on how economic and political uncertainty affect financial reporting, capital markets, and auditor behavior. Motivated by the rise of uncertainty indices—such as the Economic Policy Uncertainty (EPU) Index (Baker et …

Watchdogs Or Lapdogs: How Audit Committees Influence Financial Reporting Quality And Cybersecurity, Yanru Yang

2025

With the increasing complexity of the business environment, the role of corporate governance and oversight is expanding continuously. Grounded in archival research, my dissertation consists of three studies that explore the features of audit committees in monitoring both financial reporting and broader areas, such as cybersecurity.

The first paper, co-authored with Gopal Krishnan and Wei Yu, examines the implications of audit committee (AC) director departure for financial reporting quality and audit risk. We find that the departures in the firms with most concerning AC departures are associated with a higher likelihood of a future “Big R” restatement announcement and auditor …

2025 Crummer Truist Portfolio, Cole Cecconi, Esperanza Dickson Reyes, Gustavo Fernandez, Conner Jones, Michael Kozinski, Emily Quezada, Cristian Ramos, Polina Vlasova

Crummer Truist Portfolios

SunTrust (now Truist) endowed this portfolio to provide scholarships for future Crummer students and to give current students a practical, hands-on learning opportunity. This year, we are pleased to be able to disburse $50,000 to be used for scholarships. We are extremely grateful for this generous investment in higher education. We have all learned a great deal from this experience and the responsibility of managing real money. Our first challenge is to establish a portfolio position that takes advantage of economic opportunities while avoiding unnecessary risk and conforming to the Crummer Truist Investment Policy Statement (IPS). We are also tasked …

Food Deserts: How To Make Them Green, Minoo Tehrani, Andreas Rathgeber, Lawrence Fulton, Bryan Schmutz

Business Faculty Publications

Despite tremendous progress in addressing food insecurity, hunger and malnutrition are still widespread across the globe. Different factors, such as low levels of income and education, lack of access to food markets and transportation, high unemployment and population rates, and abandoned homes in a neighborhood, are among the factors that have been attributed to the creation of food deserts in emerging and developed countries. Some of the leading causes of death in the U.S. are heart attack, obesity, and diabetes. These major causes of death have a higher rate among the Black, Latin, and Hispanic populations. Access to healthy and …

From Chaos To Cohesion: Building A Brand Kit, Brooke Kries

ENGS 15.11: Design and Education

From Chaos to Cohesion: Building a Brand Kit is a lesson designed for undergraduate students to show how a strong visual identity supports an organization’s mission and goals. Utilizing interactive instruction, guided exercises, individual exploration, and peer discussions, students will learn how elements, such as typography, logos, and color can shape public perception and align with audience expectations. By the end of the lesson, students will have created a sample brand kit and graphic to reflect an organization’s purpose and tone.

This lesson integrates marketing theory, real-life examples, and independent hands-on learning to encourage creativity, collaboration, and strategic thinking. Students …

Confronting Indecision, Lane Allison Murray

ENGS 15.11: Design and Education

This course aims to increase students' understanding of indecision and how to confront it. The class provides insight into how the fear of the unknown holds people back from making decisions and about understanding one's values as a means to combat indecision. Students and teachers alike explore instances of indecision and evaluate their own impulses & thought processes by reflecting on the deeper reasons for their choices. Students will increase their comfort level of asking themselves and their peers questions about the values that guide them and, in doing so, strengthen their relationships with themselves and others.

Sector-Specific Volatility Management: Evidence From U.S. Equity Industry Portfolios, Ryan Enney

CMC Senior Theses

Within this paper I examine the performance of volatility management across ten U.S. equity industry portfolios. This research is motivated by Moreira and Muir’s (2017) findings, which show that scaling exposure inversely with realized volatility increases Sharpe ratios. I evaluate four distinct volatility-management techniques: one-month realized variance, one-month realized volatility, six-month exponentially weighted moving average of realized volatility (EWMA), and GARCH forecasted one-month volatility. I find that volatility-managed industry portfolios statistically and economically increase Sharpe and Sortino ratios in direct comparison to their unmanaged counterparts. The EWMA strategy provides the most robust performance after accounting for practical transaction costs and …

Navigating New Capital Sources: Financing Constraints And The Growth Of Private Credit, David George Mathias Jr.

CMC Senior Theses

The rapid growth of private credit—non-bank lending where firms receive funds directly from private lenders like asset managers, private equity firms, and institutional investors—has reshaped corporate financing dynamics. This paper examines how private credit influences firm financing constraints and macroeconomic risk through the use of a dataset consisting of private credit deals, firm-level financial metrics, and macroeconomic indicators from 1995 to 2023. Regression analysis reveals that private credit has an insignificant effect on financing constraints as it generally acts as a substitute for traditional financing and a counterforce to tightening bank policies. However, a significant relationship emerges between private credit …

Analysis Of Safety Investment : Economic Benefit In Arctic Shipping To Shipping Companies And The Arctic Coastal States, Junjie Wan

World Maritime University Ph.D. Dissertations

Global warming severely affects the Arctic region, including ice coverage and thickness. In contrast, it allows unprecedented navigation opportunities for more extended periods each year, attracting maritime stakeholders because of the potential distance reduction compared to shipping corridor routes. However, mitigating Arctic navigation hazards requires safety investments, especially from shipowners and Arctic coastal states. When allocating limited resources to safety, decision-makers should efficiently prioritize their investments. This research aims to determine how to optimize shipping companies and Arctic coastal states’ safety investments. It begins with a comprehensive analysis of safety investments and safety economic benefits in Arctic shipping. Then, an …

Concentrated Benefits And Dispersed Costs: The Contributions Of Pareto, Olson, And Ostrom, Nathan John Cuthbertson

Theses

Concentrated benefits and dispersed costs (CBDC) is a central concept in the field of public choice as well as economics more broadly. The phrase concentrated benefits and dispersed costs refers to a situation in which economic benefits are concentrated and the associated costs are borne by a larger group. This thesis argues that the elements of CBDC are common in the literature without the term being used directly. This study is an exercise in the history of economic thought. The study is structured into three case studies, with each dedicated to the work of an influential economist: Vilfredo Pareto (1848-1923); …

Personalized Persuasion In The Digital Age: A Data-Driven Approach To Effective Communication, Annye Braca

Doctoral

This thesis investigates the potential of Machine Learning (ML) to personalize persuasive marketing messages. It explores the identification of individuals receptive to specific persuasion techniques based on their psychometric profiles. By developing ML models that incorporate these profiles, the thesis aims to predict the impact of tailored messages and improve the effectiveness of marketing communication.

Individual Entrepreneurial Orientation: Scale Development And Validation, Daniel R. Clark, Jeffrey G. Covin, Robert J. Pidduck

Management Faculty Publications

Recent research introduced and laid the foundation for a new individual-level entrepreneurial orientation conceptualization (Ind.EO) within the entrepreneurial orientation family of constructs. Building directly from this work, this article theoretically defines a measurement model for the construct and develops and validates a scale. We define and measure disposition-based behavior constructs for autonomy, competitiveness, innovativeness, proactiveness, and risk-taking, thus providing psychometrically validated tools that support research in the burgeoning Ind.EO domain. Scale items are generated deductively from our definitions, and then tested through four data collections with academics, the lay population, entrepreneurs, and business managers. Strong validation data across these multiple …

Is Corporate Social Responsibility A Must Or A Plus? The Role Of National Culture, Liu Wang, Shaomin Li

Management Faculty Publications

This study examines the role of national culture in shaping corporate social responsibility (CSR) practices and how CSR is valued by investors. In a multilevel study of 4998 firms across 34 nations, we find that firms in performance-based culture (PBC) are more likely to engage in explicit CSR activities, but performance-driven investors view such an effort as a drag on shareholder returns in PBC-oriented societies, resulting in lower valuation. In contrast, firms in socially supportive culture (SSC) tend to invest less in explicit CSR activities, but such an investment is viewed favorably by social-minded investors in SSC-oriented societies, and thus …

Exploring Coworker Perceptions Of And Reactions To Quiet Quitting, Andrew A. Bennett, Rhett T. Epler, Veronica L. Thomas, Daroon Jalil

Management Faculty Publications

Quiet quitting is a relatively new phenomenon that has quickly caught the attention of both practitioners and academics. With the world of work becoming increasingly interconnected, we contribute to the discourse by approaching quiet quitting from the novel perspective of understanding how others in the workplace perceive those who engage in quiet quitting. To do so, we first provide a formalized definition of quiet quitting and differentiate coworkers' perceptions of quiet quitting from similar psychological constructs (Studies 1–3). We then examine employee responses to coworkers engaging in quiet quitting with a qualitative study (Study 4) and vignette design (Study 5), …

Dynamic Quantile Positioning: A Visual Approach To Financial Ratio Benchmarking Against Industry Peers, Wojciech Kuryłek

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: This paper introduces an innovative visualization method for financial ratio benchmarking that enables comprehensive evaluation of a company’s financial performance relative to industry peers, addressing the challenge of information overload in financial analysis.

Design/methodology/approach: The method analyses data from nearly 200,000 Polish companies classified by PKD codes (aligned with NACE Rev. 2). It evaluates 14 financial ratios across five categories: sales characteristics, profitability, financial leverage, liquidity, and working capital. Each ratio is mapped against industry distributions divided into five quantiles ranging from ‘far below average’ to ‘far above average’. The visualization displays current and previous year positions …

Instruments Of Radio Frequency Resource Management, Stanisław Piątek

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The purpose of the study is to analyse changes in the set of instruments used to manage radio frequency resources by the telecommunications regulator and frequency users.

Methodology: The research methods used include literature studies, analysis of documentation and results of selection procedures, EU and national program documents on frequency management and reports of operator organisations, taking into account the practical effects of regulation.

Results: The results of the analysis indicate a permanent centralisation of instruments concerning decisions on frequency allocation, marketisation of frequency allocation processes, liberalisation of the conditions for their disposal and expansion of …

The Csr Authenticity Crossroads: A Comparative Analysis Of Greenwashing In The Cosmetics And Food Sectors, Magdalena Klimczuk-Kochańska

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The article aims to investigate the relationship between Corporate Social Responsibility (CSR) strategies, manifestations of greenwashing, and their underlying motivations in selected companies from the cosmetics and food sectors.

Methodology: The study employs a qualitative, comparative case study methodology. Six companies (L’Oréal, Natura & Co., Bielenda, Nestlé, Maspex, and Tony’s Chocolonely) were analysed based on publicly available secondary data, including corporate reports, NGO analyses, and media coverage.

Findings: The study identifies and defines two distinct sectoral logics: companies in the cosmetics sector follow a ‘brand-centric logic’, where greenwashing manifests as product-level marketing claims. In contrast, firms …

The Usefulness Of The Industry Trade Credit Risk Indicator In The Polish Economic Realities In 2013–2023, Robert Dyrcz, Artur Hołda

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The aim of this article is to introduce the methodology for creating a synthetic industry indicator of trade credit risk (PICM Risk Index©), which will be useful in forecasting the number of defaults in economic sectors. In particular, the PICM Risk Index© indicator is to be characterized by the smallest possible forecast error and is to be variable in monthly periods.

Methodology: In the construction of the indicator, the economic situation research of the Central Statistical Office was used. The research hypotheses assumed were that the indicator shows a statistically significant relationship with insolvencies in the sectors …

Ict Technologies: Origins, Development, And Applications In Selected Examples From The Economy And Society, Tomasz Parys

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The primary purpose of this paper is to present information and communication technologies, collectively referred to as ICT, as a determinant of the development and functioning of the modern world through the prism of tools, models, concepts and platforms that enable their application. This is accomplished in the article by presenting selected technologies along with illustrating the scope and possibilities of their use.

Methodology: The scope of the research included ICT technologies, their development and evolution, as well as their application in various fields. Extensive source material was collected, with a primary focus on academic publications, including …

Remote Education And Well-Being In Academia During (Post) Pandemic Times: Insights From Business Schools In V4 Countries, Agnieszka Brzozowska, Jana Kajanová, Michał Ludek, Kamila Matysová, Magdaléna Musilová, Norbert Sipos, Brigitta Szabó-Bálint, Aleksandra Wąsowska, Timea Venczel-Szakó, Jitka Volfová

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The study aims to explore the dynamics shaping online education processes in the Visegrad countries (Poland, Czech Republic, Slovakia, and Hungary) during the transition to remote learning.

Design/methodology/approach: A qualitative study was conducted among 40 university students and 40 academic teachers from the four countries. The data analysis focused on identifying recurring patterns and challenges in online teaching and learning experiences.

Findings: The research revealed two negative cycles influencing online education. The first, called the cycle of declining engagement, shows how decreasing student engagement led to lower lecturer involvement, which in turn further reduced students’ motivation. The …

Product Life Cycle – From Marketing, Through International Trade Creation, To Esg Reporting, Michał Kołtuniak, Iwona Sroka

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The purpose of this article is to present the meaning of the term “Product Life Cycle” (PLC) in various fields of science and practical business applications. The authors show how the concept has evolved — from classical marketing and product management approaches, through its use in human resource management and international trade, to contemporary perspectives related to ESG reporting and the circular economy.

Design/methodology/approach: The paper is of a review nature and is based on an analysis of the scientific literature in the areas of marketing, management, economics, international trade, and sustainable development. The authors used sources available …