Business Commons^™

Art Meets Commerce: How Exhibitions Shape Visitor Behavior In Tourism Shopping Centers, Xi Wang, Rui Ma, Lan Yang, Jie Zheng

Journal of Global Hospitality and Tourism

Serving as prominent leisure and entertainment platforms, tourism shopping malls have evolved their appeal by integrating art exhibition centers, thus magnifying the retail ambiance. This study dived into the correlation between the incorporation of these art centers within tourism shopping environments and the subsequent consumer propensity to visit, encompassing a meticulous evaluation of both the art exhibits attributes and art exhibition center attributes. Utilizing the technique of structural equation modeling for the analysis, this research unraveled various aspects of this interplay with 437 surveys from art exhibition customers in shopping malls. It was found that all the examined factors, with …

Exploring Strategies And Innovations In Airline Profitability Assessment: The Role Of Artificial Intelligence, Elif Degirmenci

Journal of Global Hospitality and Tourism

The airline industry's profitability assessment remains a complex yet critical aspect of strategic decision-making, spanning from hub profitability to individual flight performance. This paper explores the diverse methodologies and challenges involved in evaluating both line and network profitability, emphasizing the need for innovative approaches in reconciling variable costs associated with aircraft types and route assignments. Traditional methods are juxtaposed with innovative concepts like the Blended Aircraft Cost model, offering insights into enhancing market route profitability. Additionally, advanced methodologies such as horizontal and vertical methods are discussed, alongside the role of artificial intelligence in revolutionizing real-time profitability analysis. Through a comprehensive …

Experience Accounting To Improve Strategic Decision-Making In A Rural Resort: Application Case Report, Mats Carlbäck, Ganna V. Demydyuk

Journal of Global Hospitality and Tourism

This report explores the application of Experience Accounting (EA) to enhance strategic decision making in a rural resort, focusing on improving profitability through customer-centric financial management. This study addresses the challenges faced by small- and medium-sized enterprises (SMEs) in the hospitality industry, particularly the lack of tailored information systems for effective decision-making. By integrating the Resource-Based View (RBV) and the stimulus-organism-response (S-O-R) paradigm, EA aligns cost accounting with customer-perceived value, optimizing resource allocation to enhance customer experience and willingness to pay. The case study of a rural upmarket resort demonstrates the practical implementation of EA, revealing insights into resource consumption …

A Theoretical Framework For Examination Of Context In Complex System Governance, Meggan M. Schoenberg

Engineering Management & Systems Engineering Theses & Dissertations

“A complex system’s identity and viability are directly related and affected by its context. It is important to identify, monitor, and manage (or mitigate risk) system contextual elements” (Keating C. B. et al., 2022, p. 209). Despite this importance, there is very limited research and literature on complex systems context. This research seeks to expand our understanding of complex system context and improve our ability to govern complex technology development programs effectively. The ability to analyze complex systems and their problems is necessary for this improvement.

A “clear understanding of the specific complex system context is fundamental to the process …

Historic Bedrocks Of Volunteer Recruitment: Collaboration Between The Peace Corps And Higher Education Partners, Melanie Elizabeth Graham

Educational Leadership & Workforce Development Theses & Dissertations

In this study I investigate the collaboration between the United States Peace Corps and their higher education partnership institutions, focusing on Peace Corps Prep Programs (PCPP) which aim to recruit, prepare, and retain diverse Peace Corps Volunteers. The inquiry examines the purpose, structure, and process of these collaborations to uncover successes and shortcomings, shedding light on the underlying mechanisms that contribute to effectiveness or hinder progress. A mixed-method, multiple case study methodology, integrating surveys and individual interviews that parallel The Wilder Collaboration Factors Inventory, facilitates an in-depth examination of the intricate dynamics and multifaceted experiences within the collaborative partnerships. By …

Network Analysis Of Sociotechnical Systems, Siva Kadiresan

Engineering Management & Systems Engineering Theses & Dissertations

Sociotechnical networks have become integral frameworks in the accomplishment of organizational objectives by increasingly diverse, cross-functional, and technology-enabled modern teams. In cross-disciplinary teamwork, multiple mediating and moderating factors appear to lend context to the effects of team diversity faultlines on team outcomes. In the several decades of research into teamwork from a network perspective, there has been a paucity of empirical studies that examine how team transition processes and cross-disciplinary connections influence the impact of faultlines on team performance. This study investigates the association among perceived teamwork effectiveness, transition processes, cross-functional team connections, and faultlines in the context of sociotechnical …

Simulation Research On Financial Competitive Intelligence Early Warning Mechanism Of New Ventures Based On Big Data Thinking, Keping Wang, Jingyi Zhou, Yao Che, Zhen Qiao

Journal of Scientific Information Research

[Purpose/significance]Financial competitive intelligence is a core element in promoting the stable development of new ventures. Based on big data thinking, exploring the construction process and simulation effects of financial competitive intelligence warning mechanisms for new ventures is of great significance for improving their competitiveness and promoting healthy development. [Method/process]The article takes startups as the research object, constructs a financial competitive intelligence early warning mechanism for startups based on big data thinking, and uses system dynamics methods to construct causal relationship diagrams and system flow diagrams, and simulates them using Vensim PLE software. [Result/conclusion]The system dynamics model constructed in the article …

Research On The Path To Realize The Digital Transformation Of Listed Specialized And New "Little Giant" Enterprises：From The Perspective Of Linkage Between Internal And External Factors Within The Organization, Jianfeng Liu, Jin Tang, Xukan Xu, Haowen Zhou

Journal of Scientific Information Research

[Purpose/significance]In the post pandemic era of global economic downturn, the deep integration of digital economy and real economy is the key to promoting economic recovery and growth. As an important support for the resilience of the national economy, specialized, refined, and new "little giant" enterprises urgently need to pay attention to the value of data elements, actively participate in the construction and trading of data markets, and drive business innovation and value creation with data. Therefore, exploring the digital transformation path of specialized, refined, and new "little giant" enterprises is particularly urgent. [Method/process]Based on the TOE framework,this article uses fsQCA …

Aggregate Earnings And Global Equity Returns, Yigit Atilgan, K. Ozgur Demirtas, A. Doruk Gunaydin, Aynur Dilan Tosun, Duygu Zirek

Department of Accounting and Finance Faculty Scholarship and Creative Works

This paper compares the predictive power of aggregate earnings for equity returns in international markets. We rank 51 non-US countries based on the time-series averages of their price synchronicity and market concentration measures, calculated at the firm level using daily data. We find that aggregate earnings negatively predict one-quarter-ahead stock returns in country groups that contain less synchronous and concentrated markets, as opposed to country groups that contain more synchronous and concentrated markets. We attribute the negative predictive power of aggregate earnings to a business cycle effect because high (low) corporate earnings correspond to economic expansions (contractions) that tend to …

Breaking The Silence: Encouraging Engagement With Written Responses Via Whiteboard, Burak Öçlü

Case studies: Digital Education

I explored the integration of Microsoft Whiteboard into my lectures to enhance classroom interaction. Traditionally, class discussions have been limited by several factors: some students tend to remain quiet due to shyness, language barriers, or simply preferring not to speak in front of peers, while others may hesitate to share ideas in large groups. Recognising these challenges, I sought a digital solution that could democratise participation and capture diverse perspectives in real time. Microsoft Whiteboard, with its collaborative and flexible interface, emerged as an ideal tool to facilitate this shift. Its simple design let students post responses when they were …

Recording Employability Skills Development Using The Student Transformative Learning Record (Stlr) Dashboard, Amanda Dixon

Case studies: Digital Education

Academic transcripts demonstrate the academic achievement of graduates. However, they do not demonstrate the skills, abilities, and attributes such as critical thinking and teamwork that are identified as essential for the workplace or for society (Miller et al, 2020 p. 12). Catalano (2022) argues that the traditional academic transcript is not providing the information employers need. The solution to this is that universities support students to communicate their skills in a better way through a skills-based transcript. The Student Transformative Learning Record (STLR) dashboard is a Brightspace enabled LTI integration platform that allows students to gain recognition for their transformative …

Interactive Worksheets For Self-Study, Alice Luby

Case studies: Digital Education

Students can be intimated when attempting exam style questions in modules that require computations and numeric content. The large volume of numbers and the need for computations in Accounting can be very challenging for students, especially for those who don’t intend on becoming an accountant when they graduate. Some don’t have the confidence to get started or fear that if they get the first part wrong that they are wasting their time. It can be very difficult for students to get started on a question and to develop the skills they need to pass the end of year examination.

The Anonymous Voice, Alice Luby

Case studies: Digital Education

A student may not answer in front of peers because they lack confidence, are afraid to get it wrong and feel silly or don’t want to be seen as a ‘nerd’. Polling software reduces barriers by allowing students to post questions anonymously as well as responding anonymously to polls posed by the lecturer. Our aim should be to empower student to speak up and engage, however for first year students this can be daunting. Polling software can foster engagement providing an anonymous voice that can create a more dynamic and active learning space. According to one student ‘It is very …

Strategy & Leadership In Accounting & Finance Module Redesign, Lucy Bowe, Ruth O'Leary

Case studies: Digital Education

This year, we have been redesigning the "Strategy & Leadership in Accounting & Finance” module. This finalyear undergraduate module aim is to develop students' judgment, critical thinking, and ability to integrate knowledge to solve real-world business challenges. The module is delivered by a team of lecturers and employs multi-disciplinary case-studies to provide authentic learning and assessment. It is offered across three programs in the Faculty of Business resulting in high student numbers, which presents several challenges including time-tabling, room availability and attendance issues. We also wanted to encourage active student engagement, debate and the sharing of diverse perspectives.

Vr For Tourism (Assessment), Nevan Bermingham

Case studies: Digital Education

1st Year marketing and tourism modules typically employ assessments that are written or presentation-based, and due to the complexities of timetable delivery, rarely are able to share common assessments. Technology is of growing importance to both marketing and tourism businesses due to ability to connect with potential customers through various online channels such as websites, social media, email, and search engines, making it easier to build brand awareness and drive sales with new or existing audiences. Technology also plays a significant role in tourism marketing, enhancing the reach and effectiveness of marketing efforts. I introduced a new joint assessment shared …

Athlete Decision-Making Process In The Liminality After Career-Ending Injuries, Grace Davie

Theses and Dissertations

This qualitative study explored the decision-making process of athletes in the liminal period immediately following career-ending injuries. While existing research has examined transition challenges and coping strategies, there remains a critical gap in understanding how athletes actively make decisions that shape their post-sport trajectories during this crucial period. Using Crisis Decision Theory (CDT) as a theoretical framework, this study investigated athletes' overall experience, support systems, injury severity assessment, and response option determination and evaluation during the immediate post-injury decision-making process. Key findings demonstrated that athletes' decision-making processes closely aligned with CDT's three-stage framework: assessing injury severity, determining response options, and …

Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson

Political Science Theses and Capstones

In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …

Economic Impact Analysis For The Ut Tyler - Longview Small Business Development Center, Manuel Reyes-Loya, Cecilia Cuellar, Marilyn Young, Sara Maldonado, Pedro Gallardo-Toledo

Whitepapers and Technical Reports

This report analyzes the economic impact of the University of Texas at Tyler–Longview Small Business Development Center (SBDC) on the East Texas region. It examines both the center's operational contributions and the effects of the services it provides to local businesses. Between 2020 and 2024, SBDC-supported businesses generated approximately $49.8 million in economic output, with projections of $34.9 million more through 2027. The center's own operations contributed about $3.5 million, with additional expected output of $2.6 million. Using an input-output model, the study highlights the SBDC's role in fostering regional entrepreneurship and economic growth, demonstrating its importance as both a …

Enhancing Metacognitive Competencies Through Human-Centered Ai: The Role Of Custom-Trained Intelligent Agents In Workforce Upskilling, James Hutson

Faculty Scholarship

This editorial examines the integration of human-computer intelligent interaction (HCII), specifically through human-centered artificial intelligence (AI) and custom-trained intelligent agents, to foster metacognitive competencies critical for workforce upskilling. With 59% of the workforce projected to require substantial upskilling by 2030, developing personalized AI models tailored to individual cognitive and learning profiles presents an innovative pathway. These custom-trained agents leverage human-computer interaction (HCI) technologies and machine learning methodologies to enhance understanding of one’s own learning processes-metacognition-thus empowering individuals to optimize their future learning and adaptability. This approach not only enhances the individual’s ability to engage effectively with complex tasks in the …

Tillamook: Ethical Values Or Misleading Marketing?, Victoria Chin, Ealynn Hsu, Kyana Le, B Littman, Natalia Trejo Andalon

B-Corp Case Studies by UNL Raikes Seniors

Tillamook began as a humble cooperative for the local dairy farmers of Tillamook County, Oregon, to ensure that high-quality cheese was the local standard. As time passed, Tillamook evolved to establish an internal Farm Services Team to help support each farmer and pay above market value for members’ milk–in return, receiving a stable supply of dairy to manufacture its dairy-based products. Additionally, the farmers are still the ones who call the important shots for Tillamook rather than other corporate shareholders. Tillamook County Creamery Association (TCCA) has since expanded nationally, but the foundation remains the same: high-quality dairy to create high-quality …

Gojo & Company, Inc.: Collaborate To Elevate - Microfinancing Through Strategic Partnerships, Ellenna Divingnzzo, Joshua Feng, Charles Moloney, Brendan Shanks, Emma Wagner

B-Corp Case Studies by UNL Raikes Seniors

Gojo’s mission is to “extend financial inclusion across the globe” with the goal “to enable the provision of high-quality affordable financial services in 50 countries” (Impact Report, Gojo, pg. 4). They are a microfinance institution (MFI) that provides financial assistance mainly to individuals in five countries: Cambodia, Sri Lanka, Myanmar, India, and Tajikistan (Impact Report, Gojo, pg. 10). They also have partnerships that extend into many other countries to a lesser extent. Gojo’s group companies provide services such as group loans, business loans, microenterprise loans, emergency loans, voluntary savings, affordable housing, microcredit depositing, and more to over 2.4 million clients. …

An Analysis Of New Technologies In Last-Mile Logistics Examined Through The Triple Bottom Line (Tbl), Owen M. Appel

Honors Projects

Last-mile delivery is responsible for nearly half of delivery related costs and emissions. Increasing the efficiency in this segment of the supply chain is vital for companies looking to reduce waste and increase productivity to meet rising e-commerce and package delivery demand. This paper explores new technologies within last-mile delivery through the lens of the Triple Bottom Line (TBL), analyzing economic, environmental, and social implications. Technologies discussed include fleet modernization & electrification, autonomous vehicles, parcel lockers, drones, and crowdshipping. The paper primarily builds its case around the United States Postal Service (USPS), as it has been unprofitable for an extended …

From Poolside To Profit Margins: A Deep Dive Into Playa Hotels & Resorts, Elisabeth Zygmunt, Hai Tran

Honors Thesis

From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels & Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of $1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with …

"Data Science For Digital Privacy: A Practical Guide For Non-Technical Audiences", Kayla Ahrndt

SPARK Symposium Presentations

As companies increasingly rely on consumer data for personalization and profit, the need for stronger user protections, security measures, and transparency in data practices grows. Legal frameworks must be continuously re-evaluated and updated to ensure accountability, while individuals must be equipped with the knowledge to make informed decisions about their digital presence. However, personal data privacy education remains widely inaccessible due to the technical language and the effort required to navigate complex policies. This project, presented in both zine and blog formats, addresses this gap by providing clear, actionable, and accessible recommendations for data privacy and personal cybersecurity. As an …

Understanding The California Consumer Privacy Act: Empowering Individuals And Businesses, Kelley G. Palladino, Leah Hetherington, Brennan Zentmeyer

SPARK Symposium Presentations

Dive into the world of data privacy with our presentation on the California Consumer Privacy Act (CCPA). This legislation grants Californians unprecedented control over their personal data. We'll explore the key rights it provides, such as the ability to know what data is collected, to request its deletion, and to opt-out of the sale of data --- meaning consumers can direct businesses to stop selling their personal information, protecting their privacy from unwanted commercial use

We'll also discuss the CCPA's impact on businesses. The CCPA applies to for-profit businesses that collect personal data from California residents, do business in California, …

Sustainability And Visit Intentions: The Mediating Role Of Identification With The Destination., Nicolas G. Lorgnier

AMTP Proceedings 2025

The United Nations' Sustainable Development Goals (SDGs) provide a framework to enhance tourism competitiveness, crucial for recovery post-COVID-19. Despite initial successes, research on SDGs' impact on destination brand image is limited. This study explores SDGs' influence on destination brands and the mediating role of identification in a cross-cultural context, organized around four research questions. The study uses data from online surveys in five countries, analyzed through PLS-SEM. Results show that destination SDGs are the most predictive of visit intention, with tourist SDGs negatively moderating this influence. The study finds that SDG-congruity measures are redundant and do not enhance visit intention …

Consumer Cynicism And Situated Learning: When Is It Best For Consumers To Learn About Service Failures?, Mousumi Bose Godbole

AMTP Proceedings 2025

While prior research has discussed the importance of situated learning and consumer’s contextual cynicism when exposed to service failures, this is the first research that combines the two. Especially, cynical consumers need to learn about service remedies at the time or around the time-of-service failure. Providing information earlier in anticipation of a service failure may not help them in developing trust and empathy of the company and perceive that the company would responsibly resolve the issue. However, it may be okay to inform consumers who are not highly cynical ahead of time to help them prepare for any anticipated service …

Augmented Reality In Retail: The Role Of Experiential Value, Zahra Pourabedin, Vahid Biglari

AMTP Proceedings 2025

Augmented reality is being used as a marketing strategy to enhance customer experiences in various retail sectors. This research investigated the dimensions of experiential value that influence customers’ attitudes and purchase intentions. Surveyed data of 200 respondents were analyzed using confirmatory factor analysis and structural equation modeling. The findings revealed that the aesthetics and playfulness of augmented reality influence attitudes toward products. The findings emphasize the importance of augmented reality and provide practical implications for retail marketers to design and apply augmented reality. The study outlines its limitations and suggests directions for future research.

Systematic Analysis Of Time Use Among Older Consumers, Jack A. Lesser, Minjung Park

AMTP Proceedings 2025

The study of aging consumers is increasingly critical as global demographic shifts underscore their growing economic and societal significance. In the United States, those aged 65 and older constitute a substantial and influential segment of the population, contributing significantly to consumer spending. Despite their impact, the academic exploration of aging consumers is fragmented, with significant gaps in defining their characteristics and understanding their evolving behaviors. This research attempts to bridge these gaps through the analysis of data from the American Time Use Survey (U.S. Bureau of Labor Statistics, 2023), offering insights into the real-world activities and behaviors of different ages …

How Do College Students’ Regulatory Focus Shape Their Behavioral Outcome Towards Institutes Of Higher Education? The Role Of Cognitive Flexibility And Social Perceptiveness, Saurabh Singh, Sarath Nonis

AMTP Proceedings 2025

Colleges and Universities across the United States are witnessing a decline in overall freshman enrollments. The latest data suggests that in 2023 there was an overall decline in enrollment of 5% among first year incoming freshman students across the country (Wood, 2024). To generate favorable attitude among current or potential students, institutions of higher education have adopted the use of social media channels for communication with students (Perera et. al., 2023). Through this paper, we address the critical question of how institutes of higher education can maximize students’ commitment, sense of belonging, as well as positive word of mouth intentions …