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2025

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Full-Text Articles in Business

Uta Datathon 2025 Challenges (Archive), Rubab Shahzad, Srinivasa Sai Abhijit Challapalli, Ghanbarian Behzad, Mei Yang, Clivin Geju, Zecil Yogeshkumar Jain, Jay Mahavirkumar Shah, Sai Nikhitha Chandana Apr 2025

Uta Datathon 2025 Challenges (Archive), Rubab Shahzad, Srinivasa Sai Abhijit Challapalli, Ghanbarian Behzad, Mei Yang, Clivin Geju, Zecil Yogeshkumar Jain, Jay Mahavirkumar Shah, Sai Nikhitha Chandana

2025 Datathon Challenges-Archive

Timed and Model Challenges from the UTA Datathon 2025


The New Latin America Liaison: How The United States Is Taking Control Of Oil In Venezuela, Graham R. Widenhoefer, Delaney King, Ian Cyrus Mortazavi, Sebastian Barrett, Ava Heckmann, Will Moncayo Apr 2025

The New Latin America Liaison: How The United States Is Taking Control Of Oil In Venezuela, Graham R. Widenhoefer, Delaney King, Ian Cyrus Mortazavi, Sebastian Barrett, Ava Heckmann, Will Moncayo

SPARK Symposium Presentations

Abstract

7 Venezuela provides one of the world’s largest oil supplies, yet accounts for a relatively small 8 proportion of the global supply. Despite the low output, Venezuela and its oil may exhibit greater price 9 risk premiums, which will help us answer the questions: “Why would a country with such low output and 10 a limited production share cause global markets to react so strongly? What domino effect does this cast 11 onto other economic sectors?” 12 Our goal for this study is to assess whether U.S. intervention has generated measurable effects on 13 equity returns and the oil …


Trenching And Compost Sustain Grain Yield Increases Over Nine Years On Deep Sands But At A Cost, David J.M. Hall, Tom J. Edwards Apr 2025

Trenching And Compost Sustain Grain Yield Increases Over Nine Years On Deep Sands But At A Cost, David J.M. Hall, Tom J. Edwards

Grain and Other Field Crops Research Articles

Context. Crops grown on deep sands on the south coast of WA are limited by soil physical and chemical properties including compaction and poor nutrition. Aims. Crops grown on deep sands on the south coast of Western Australia are limited by soil physical and chemical properties including compaction and poor nutrition. Our aim was to determine what effects deep-placed organic amendments have on soil properties and crop production in a deep sand and whether such amendments are profitable. Methods. A long-term field trial was conducted over nine years (2015–2023) to investigate soil amendments including lime (0 and …


Ai Meets Economics: Can Deep Learning Surpass Machine Learning And Traditional Statistical Models In Inflation Time Series Forecasting?, Ezekiel N.N. Nortey, Edmund F. Agyemang, Enoch Sakyi-Yeboah, Obu-Amoah Ampomah, Louis Agyekum Apr 2025

Ai Meets Economics: Can Deep Learning Surpass Machine Learning And Traditional Statistical Models In Inflation Time Series Forecasting?, Ezekiel N.N. Nortey, Edmund F. Agyemang, Enoch Sakyi-Yeboah, Obu-Amoah Ampomah, Louis Agyekum

School of Mathematical & Statistical Sciences Faculty Publications

This study examined the forecasting ability of deep learning (DL) and machine learning (ML) models against benchmark traditional statistical models for the monthly inflation rates in the USA. The study compared various DL and ML models like transformers, linear regression, gradient boosting (GB), extreme gradient boosting (XGBoost), and adaptive boosting (AdaBoost) with traditional baseline time-series models like autoregressive integrated moving averages (ARIMA) and exponential smoothing (ETS) with Holt-Winters seasonal method utilizing data sourced from the Federal Reserve Bank of St. Louis. The study consistently showed that all DL and ML models outperformed the traditional approaches. In particular, the Transformer (RMSE …


Exploring The Relationships Between G2g, G2e And G2c E-Government Interactions And Organizational Readiness For Citizen Centricity In The Uae Government: Organizational Culture As A Moderator, Esam Al Sayed Ahmed Apr 2025

Exploring The Relationships Between G2g, G2e And G2c E-Government Interactions And Organizational Readiness For Citizen Centricity In The Uae Government: Organizational Culture As A Moderator, Esam Al Sayed Ahmed

Thesis/ Dissertation Defenses

The UAE has achieved top global rankings in e-government development over the last two decades. However, during the COVID-19 pandemic, several challenges emerged, including a lack of cohesive strategy, inconsistencies in digital practices, ineffective collaboration, a lack of innovative measures, and poor digital talent. Therefore, the current research examines the relationship between e-government interactions (G2G, G2E, and G2C) and organizational readiness for citizen centricity. It also investigates the role of culture in enhancing the relationship. Specific critical success factors were identified to develop a comprehensive e-government framework with a focus on sustainability and innovation. The findings revealed an inverse (negative) …


Effect Of Street-Pricing Deregulation In U.S. Airports On Customer Satisfaction, Thorsten Merkle, Satheesh Seenivasan, Sushanta Das Apr 2025

Effect Of Street-Pricing Deregulation In U.S. Airports On Customer Satisfaction, Thorsten Merkle, Satheesh Seenivasan, Sushanta Das

ICHRIE Research Reports

This study investigates the impact of pricing policies and food and beverage (F&B) strategies on traveler satisfaction in the dynamic airport environment, with a focus on Phoenix airport in comparison with two other (undisclosed) major U.S. airports. Using a mixed-methods approach that integrates unstructured observations and social media analytics, the research provides a comprehensive understanding of passenger behavior, satisfaction, and spending patterns in airside F&B outlets.

Key findings reveal that traveler satisfaction is driven by factors such as service quality, timeliness, perceived value, and emotional engagement, with price sensitivity playing a relatively minor role. Phoenix International Airport exemplifies a successful …


Carbon Accountability Scores: A Process-Oriented Approach For Carbon Offsetting Using Ai Agents, Joshit Mohanty, Vaishali Vaishali Apr 2025

Carbon Accountability Scores: A Process-Oriented Approach For Carbon Offsetting Using Ai Agents, Joshit Mohanty, Vaishali Vaishali

Graduate Student Government Association Research Conference

Conventional carbon offset programs rely on quantified emissions to determine balancing requirements. While this approach offers a standardized means of measuring carbon output, it often provides industries with a loophole—allowing them to offset their emissions by purchasing equivalent credits for activities such as tree planting rather than tackling inefficiencies at the source. This research proposes a process-based framework called Carbon Accountability Scores (CA scores) to offer a proactive strategy for assessing and reducing carbon footprints. Instead of focusing on the mere balancing of emitted and sequestered carbon, CA scores integrate an organization’s operational processes into the calculation, thereby offering the …


The Formation Of The American League In Baseball; Changes In American Society And Culture That Contributed To The Demand For More Baseball In The Late 19th Century, Shawn M. Smith Apr 2025

The Formation Of The American League In Baseball; Changes In American Society And Culture That Contributed To The Demand For More Baseball In The Late 19th Century, Shawn M. Smith

Bound Away: The Liberty Journal of History

The second professional major league (the American League) in baseball came about in response to the demand for more baseball entertainment due to the increased amount of leisure time Americans had in the late-19th century as society started the shift from an agricultural based lifestyle to a culture who worked predominantly in factory work.

The culture and society of the day changed drastically due to changing economic conditions of the time period. Due to monumental changes in industry, the vast majority of the population had shifted from working in an agrarian society to working in factories as a result of …


Building Climate Resilience Through Food Recovery, San Diego Regional Climate Collaborative, Alexander Pourfard, Aranza Ruvalcaba Apr 2025

Building Climate Resilience Through Food Recovery, San Diego Regional Climate Collaborative, Alexander Pourfard, Aranza Ruvalcaba

San Diego Regional Climate Collaborative

In an effort to combat GHG emissions from food waste, California passed Senate Bill 1383 (SB 1383) into law in 2016. The bill contains key provisions aimed at increasing edible food recovery. By rescuing food that would otherwise go to the landfill, California entities have been able to help save precious food and advance sustainable solutions to address climate change in their local communities. Since the food recovery requirements took effect in January of 2022, over 217,000 tons of unsold food have been recovered annually, providing more than 700 million meals to food-insecure Californians.


Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers Apr 2025

Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers

Dissertations

This paper explores the impact of executive coaching on Information Technology (IT) leaders. Many organizations across different industries lack strong leadership, as exposed by COVID-19. Companies aim to keep exceptional leaders and establish upbeat workplaces to achieve success. Although previous research has examined leadership effectiveness, it is still unclear how best to manage employees' perceptions of effective leadership. The goal of this research is to provide new insights into what can improve perceptions of leadership effectiveness. I explored the role executive leadership coaching has on managers working in the Information Technology (IT) field. Current literature often mentions the need for …


Nil: An Analysis Of The New Financial Compensation Policy For College Athletes And Its Impact On College Athletics, Bruna Gebaili Sampaio Apr 2025

Nil: An Analysis Of The New Financial Compensation Policy For College Athletes And Its Impact On College Athletics, Bruna Gebaili Sampaio

Senior Honors Theses

The newly introduced NCAA Name, Image, and Likeness (NIL) laws allow college athletes to have additional opportunities for financial compensation, permitting them to generate revenue out of their image and personal brand. Due to these new regulations, the traditional concept of amateurism in college athletics has been significantly altered. Despite the contracts in no way being able to be based or compensated on an athlete’s on-court performance, these regulations put a strain on the amateurism principles that have marked college athletics in the last century.

These new laws also put to doubt the future of college athletics as we know …


Leadership In The Age Of Ai: Review Of Quantitative Models And Visualization For Managerial Decision-Making, Satyadhar Joshi Apr 2025

Leadership In The Age Of Ai: Review Of Quantitative Models And Visualization For Managerial Decision-Making, Satyadhar Joshi

Harrisburg University Other Works

This paper offers a comprehensive review of existing literature on the intersection of Artificial Intelligence (AI) and leadership, drawing on both theoretical insights and practical implementations. By analyzing scholarly publications from the past two years (2023-2025), the review traces emerging patterns in how AI technologies are being integrated into leadership practices. Key themes include the growing relevance of learning-based systems for adaptive decision-making and the application of attention-based models to improve responsiveness in dynamic environments. The review also addresses ethical dimensions of AI-enabled leadership, emphasizing the need to balance algorithmic efficiency with human judgment and oversight. Concerns around transparency, psychological …


Latino Student Engagement In Rsos At Hcob, Angel Cordero Apr 2025

Latino Student Engagement In Rsos At Hcob, Angel Cordero

Honors Theses

Latino students at the Haworth College of Business (HCOB) are significantly underrepresented in Registered Student Organizations (RSOs), raising concerns about inclusivity and engagement within the college’s extracurricular community. This study aims to identify the barriers preventing Latino business students from participating in RSOs, exploring factors such as cultural representation, language preferences, financial constraints, and perceived social inclusion. Using a Qualtrics survey distributed to Latino business students at Western Michigan University, this research collects qualitative and quantitative data to assess their experiences and perspectives on campus involvement.

Findings reveal that many Latino students feel disconnected from existing RSOs due to a …


2025 Academic Conference Program Apr 2025

2025 Academic Conference Program

Holy Cross Undergraduate Academic Conference

No abstract provided.


House Divided: Executive Political Heterogeneity And Corporate Social Responsibility, Yongdong Wang, Ahmed M. Elnahas Apr 2025

House Divided: Executive Political Heterogeneity And Corporate Social Responsibility, Yongdong Wang, Ahmed M. Elnahas

Finance Faculty Publications

Empirical research in financial economics has been focused on studying the impact of CEO characteristics on corporate decision-making and performance. This practice overlooks the leadership and organizational research which postulates that for a senior leader to make a strategic change, managers at subordinate levels must support and reinforce such change. We investigate the effect of the top management team (TMT) political heterogeneity on the CEO’s ability to implant her/his ideology onto the firm’s CSR policies. We present evidence that a CEO’s ideology can shape CSR policies only in the existence of a politically homogeneous TMT. This result is robust to …


Socially Responsible Investing: The Role Of Investors' Demographics And Educational Background Towards Investments, Amy Maalouf Apr 2025

Socially Responsible Investing: The Role Of Investors' Demographics And Educational Background Towards Investments, Amy Maalouf

Honors Projects in Finance

Socially responsible investing is a crucial strategy to adopt as it fosters positive outcomes for the environment and society. Sustainability is gaining traction in society because investors are creating a beneficial impact in the community. They accomplish this by focusing on factors that involve environmental sustainability, diversity, and human rights. This study employs a survey approach to obtain both quantitative and qualitative data about the educational background and demographics of investors in the stock market. The empirical analysis will incorporate a multivariate regression that attempts to measure the impact of various demographics on one's "socially responsible investing score." A regression …


Power Dressing Or Overdressing? The Effect Of Self And Managerial Attire On Employee Perceptions, Conor Kincaid Apr 2025

Power Dressing Or Overdressing? The Effect Of Self And Managerial Attire On Employee Perceptions, Conor Kincaid

Honors Projects in Management

This study investigates how dress styles influence employees' self-perceptions when they and their managers wear different attire in corporate environments. We surveyed employees across various industries and company sizes, showing them images of individuals in casual, smart casual, business casual, and business formal attire. Based on Peluchette and Karl's (2007) validated instrument, participants rated sixteen self-perception attributes across six dimensions: authoritativeness, competence, productivity, trustworthiness, friendliness, and creativity, with strong reliability coefficients ranging from .82 to .93. Our findings revealed that employees perceive themselves as significantly more authoritative (p = 0.0002) and competent (p = 0.033) when wearing business formal attire, …


The Effects Of Restaurant Cancellation Policies And No-Show Awareness Campaigns On Reservation Behaviors, Esther Kim, Jason Tang, Minji Kim, Eun Joo Kim Apr 2025

The Effects Of Restaurant Cancellation Policies And No-Show Awareness Campaigns On Reservation Behaviors, Esther Kim, Jason Tang, Minji Kim, Eun Joo Kim

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

This study addresses the persisting issue of restaurant reservation no-shows by applying the availability heuristic principle to analyze booking behaviors. Three experiments identified cancellation policy features and factors influencing booking and no-show behaviors. Findings confirmed that a cancellation barrier (i.e., strict policy and complex cancellation method) decreases no-show intentions and negatively affects booking intentions. This research suggests that a lenient cancellation policy, an easy cancellation method, and an awareness campaign can encourage positive guest booking behavior and reduce no-shows. Applying the availability heuristic principle to restaurant management, the current research enhances the understanding of psychological factors affecting guest decisions and …


Impact Of Innovation On Firm Performance Via Corporate Entrepreneurship And The Role Of Information And Communication Technology Use, Amir Foroughi, Reihaneh Sadat Hajmirsadeghi, Reza Shokuh Saljoghi, Mina Kharzami Apr 2025

Impact Of Innovation On Firm Performance Via Corporate Entrepreneurship And The Role Of Information And Communication Technology Use, Amir Foroughi, Reihaneh Sadat Hajmirsadeghi, Reza Shokuh Saljoghi, Mina Kharzami

Arab Economic and Business Journal

This study aims to examine the moderating role of ICT and improve the analytical framework . The research employed a non-probability convenience sampling technique. Data was collected from 210 respondents and analyzed using partial least squares (PLS) methods. First, it addresses the under explored role of corporate entrepreneurship as a complementary factor in enhancing the impact of technological innovation on organizational performance, particularly in the context of ICT integration. Second, it provides empirical evidence from Iran, Third, the study introduces a refined analytical framework that highlights the moderating role of ICT.


Measuring The Effect Of A Brand Communication Strategy Through Consumer-Generated Content: A Case Study Of Telecommunication Services, Jiwon Baek, Haejin Seo, Tae Ho Song Apr 2025

Measuring The Effect Of A Brand Communication Strategy Through Consumer-Generated Content: A Case Study Of Telecommunication Services, Jiwon Baek, Haejin Seo, Tae Ho Song

Asia Marketing Journal

The objective of marketing communication is to develop brand knowledge in consumers’ minds by informing and persuading consumers with the information that the brand needs to convey. However, existing studies on advertising effects have primarily focused on quantitative performance metrics. Although studies measuring consumers' cognitive responses have increased recently, it is still difficult to find research analyzing the effectiveness of advertising from a communication perspective. Therefore, we aimed to examine the communication effectiveness of advertising by utilizing Consumer-Generated Content data. The results of the Semantic Network Analysis and centrality analysis revealed differences in advertising effectiveness between the two brands. Moreover, …


Rethinking Money: How The Backfire Effect Shapes Consumer Reactions To Recommendations, Hee-Kyung Ahn, Eunkyoung Lee Apr 2025

Rethinking Money: How The Backfire Effect Shapes Consumer Reactions To Recommendations, Hee-Kyung Ahn, Eunkyoung Lee

Asia Marketing Journal

This research explored how priming of money influences consumers' reactions to others' opinions, particularly regarding compliance with different types of recommendations. Across two experiments, we found that subtle reminders of money made individuals value their independence in decision-making. As a result, they tended to respond negatively to recommendations that were overly prescriptive, such as specific product suggestions. On the other hand, when money reminders accompanied recommendations that offered some flexibility—like suggestions for product categories—individuals were more likely to agree with these flexible recommendations than specific suggestions. This effect even persisted when the category recommendations included only a single alternative.


Detrimental Impact Of Waiting On Dining Experiences: Evidence From Online Restaurant Reviews, Jooa Baek, Yeongbae Choe Apr 2025

Detrimental Impact Of Waiting On Dining Experiences: Evidence From Online Restaurant Reviews, Jooa Baek, Yeongbae Choe

Asia Marketing Journal

This study employs big data analytics to examine customers’ waiting experiences in restaurants, a critical component of the broader hospitality and tourism industry. Drawing upon a large corpus of online reviews, the analysis uses topic modeling to identify four salient themes that emerge—waiting, food, servicescape, and service quality—informing the way in which customers perceive and evaluate dining experiences. Two subsequent regression analyses reveal a significant negative relationship between waiting-related comments and overall review ratings, underscoring the disproportionate influence of waiting experiences in shaping customer satisfaction. These findings offer valuable insights for hospitality and tourism practitioners and researchers aiming to deepen …


Illuminating The Pathway From Social Media Marketing Stimuli To Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, Ferdi Antonio Apr 2025

Illuminating The Pathway From Social Media Marketing Stimuli To Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, Ferdi Antonio

Asia Marketing Journal

This study illuminates factors driving skincare brand choice by examining the role of product effectiveness in the social media marketing context. Using quantitative approach with Structural Equation Modeling on data from 217 Gen Z respondents, the research focuses on two key social media marketing stimuli: nano influencer marketing and short video content marketing. The findings reveal that product effectiveness significantly mediates the relationship between these marketing stimuli and consumer brand selection. While various marketing stimuli can attract consumer attention, the perceived effectiveness of the product is the primary driver of brand choice. Additionally, the study highlights the importance of selecting …


Beyond Revenge Spending: Exploring The Role Of Loneliness And Online Brand Equity In Sustained Luxury Consumption Among Asian Mz Adults, Sukyoung Kang, Sanghee Kim Apr 2025

Beyond Revenge Spending: Exploring The Role Of Loneliness And Online Brand Equity In Sustained Luxury Consumption Among Asian Mz Adults, Sukyoung Kang, Sanghee Kim

Asia Marketing Journal

This study examines the relationship between loneliness, online brand equity, and luxury purchase intentions among Asian MZ adults. While prior research attributed the surge in luxury purchases during COVID-19 to ``revenge spending'' aimed at alleviating negative emotions, this study suggests that individuals leverage loneliness, transforming it into a driving force for luxury consumption by addressing emotional needs rather than simply compensating for distress. By highlighting online brand equity as a moderating factor, the study demonstrates how luxury brands, traditionally reliant on offline experiences, can leverage digital channels to connect with Asian MZ consumers. Based on a survey of 200 participants, …


Editorial: A New Chapter For Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, Choongbeom Choi Apr 2025

Editorial: A New Chapter For Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, Choongbeom Choi

Asia Marketing Journal

No abstract provided.


Survival Of The Venture Companies Depending On The Access To Capitals, Ruslan Akhmadullin Apr 2025

Survival Of The Venture Companies Depending On The Access To Capitals, Ruslan Akhmadullin

Doctoral Dissertations and Projects

Social and entrepreneurial capitals encompass a combination of human, social, and intellectual resources that enable entrepreneurs to identify, create, and exploit business opportunities. This study investigates how the interplay between these forms of capital influences entrepreneurs' access to financial resources and their overall success. Social capital, comprising networks, relationships, and trust, is critical for accessing resources and building credibility with investors. Human capital, including skills, experience, and perseverance, enhances the capacity to navigate entrepreneurial challenges and present viable business proposals. However, traditional funding processes often impose barriers, such as stringent requirements and limited access to capital, that disproportionately affect startups. …


Bridging The Gap: Local Tax Regulations And The Future Of Green Tax In Indonesia, Daffa Zulfa Yudhanto, Murwendah Murwendah Apr 2025

Bridging The Gap: Local Tax Regulations And The Future Of Green Tax In Indonesia, Daffa Zulfa Yudhanto, Murwendah Murwendah

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Indonesia again ranks among the top three countries vulnerable to the impacts of climate shocks. The intensity of the risk from this phenomenon is expected to continue increasing if a change in societal behavior does not accompany it. Referring to the Environmental Protection Management Law, one of the steps that can be taken to regulate such behavior is through economic instruments, such as a green tax. The green tax will be ineffective without a coherent regulatory framework and stakeholder political will. This study analyzes the alignment of green tax regulations at the regional level and the gaps in their implementation …


Projecting The Roles Of The Indonesian State Revenue Authority Toward Tax Administration's Performance, Nidya Hapsari, Adhy Kusuma Putra Apr 2025

Projecting The Roles Of The Indonesian State Revenue Authority Toward Tax Administration's Performance, Nidya Hapsari, Adhy Kusuma Putra

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

This study analyzes the impact of the Indonesian State Revenue Authority (SRA) on tax ratio and/or tax administration performance. The upcoming establishment of SRA, which is projected to take the semi-autonomous form under the direct command of the President, is part of tax reform in Indonesia. Using interpretive analysis and comparative research methods, the study finds that the idea of merging the Directorate General of Taxes, Directorate General of Customs and Excise, and Directorate of Non-Tax State Revenue into the SRA may contribute positively to increased state revenue and tax administration performance in Indonesia, which fiscal system is characterized by …


Connecting Emotionally: Examining The Impact Of Narrative Video Advertising On Consumer Involvement And Brand Attachment, Anni Rahimah, Shannon Saghava Aqfa Dzikrullah, Ameylia Ayu Astira Apr 2025

Connecting Emotionally: Examining The Impact Of Narrative Video Advertising On Consumer Involvement And Brand Attachment, Anni Rahimah, Shannon Saghava Aqfa Dzikrullah, Ameylia Ayu Astira

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

The increasingly competitive advertising landscape necessitates innovative strategies to engage potential customers effectively. This study investigates the impact of emotional and narrative-driven video advertisements on attitudes toward advertisements and advertisement involvement, ultimately fostering emotional brand attachment among viewers. This research adopts a quantitative approach, employing Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4 software. Data were collected through a structured survey involving 131 respondents who had utilized the GoSend service in DKI Jakarta, Indonesia. The results demonstrate that emotional and narrative elements in video advertisements exert a significant positive influence on viewers’ attitudes toward advertisements …


Perceptions Of Employability With Ai Skills, Brandy Whitford, Patrick J. Cooper Apr 2025

Perceptions Of Employability With Ai Skills, Brandy Whitford, Patrick J. Cooper

Student Publications and Presentations

Artificial intelligence (AI) is making AI proficiency a key factor in hiring and career advancement. By late 2023, 75% of knowledge workers integrated AI into their workflows, with 92% reporting increased productivity and creativity (Kimbrough, 2024). Employers are adapting—66% prefer candidates with AI expertise, and 77% consider AI skills essential for career growth (Microsoft & LinkedIn, 2024). However, hiring biases related to AI-skilled applicants remain underexplored, particularly concerning gender disparities in employability perceptions. This study examines how AI-related skills influence perceived employability and whether these perceptions vary based on applicant gender. Specifically, it explores whether AI-skilled female applicants receive higher …