Business Commons^™

Information Extraction From The Reviews Of Ai Applications Using Sas Text Mining Process, Imranul Kabir Chowdhury, Wen Bin Yu

Business and Information Technology Faculty Research & Creative Works

The recent surge in AI advancements, particularly generative AI, has grabbed the attention of major tech companies who are all striving to integrate it seamlessly into their products. This highlights the need to evaluate the various AI products on the market and identify the features that resonate most with users. SAS Enterprise Miner, a powerful text analysis tool, can be used to uncover hidden insights from user reviews. In this study, we will leverage various SAS functions to analyze reviews of different AI applications. By analyzing these reviews, we aim to pinpoint the unique strengths of these AI applications and …

Brand Trust Equation: The Role Of Brand Trust And Its Impact On Pro-Social Behavior In Peer-To-Peer Accommodation, Md Zaker Hossin, Yeasun K. Chung

ICHRIE Research Reports

Peer-to-peer (P2P) accommodations, like Airbnb, often don’t have the same rules and oversight as traditional hotels. This can make it riskier and less predictable to stay in P2P accommodations, and the quality of the stays varies more. Thus, this study aimed to examine the following objectives: examine how different trust dimensions influence brand trust in P2P accommodations, evaluate how brand trust influences guests’ prosocial patronage behaviors, and assess how brand trust influences guests’ prosocial stewardship behaviors. The study used a scenario-based survey of U.S. travelers. Key variables included ability, benevolence, integrity, predictability, brand trust, prosocial patronage behavior, and prosocial stewardship …

Dine Green, Be Kind: Local Vs. Chain Restaurants In Sustainability, Brand Attachment, And Pro-Social Behaviors, Md Zaker Hossin, Yeasun K. Chung

ICHRIE Research Reports

The restaurant industry is characterized by excessive waste and resource consumption, and it faces a pressing need to adopt environmental sustainability practices (ESPs). This research aims to explore the sequential relationship from ESPs to brand attachment (BA) to pro-environmental behaviors while examining the enhancing role of locally-owned restaurants in strengthening these relationships. The survey used a scenario-based survey of U.S. diners and collected data about waste reduction, recycling, minimum water usage, energy conservation, brand attachment, restaurant ownership (local/chain), pro-environmental patronage behavior, and pro-environmental stewardship behavior, using a seven-point Likert Scale. This study aims to advance our understanding of the potential …

Attitudes And Perceptions Of Adoption Of Amusement Park Mobile Applications, Thomas Schrier

ICHRIE Research Reports

Many amusement parks across the US have developed mobile applications. Considering the potential business impact of mobile applications, it is important to understand amusement park visitors’ perceptions and attitudes toward mobile applications. This study proposes a conceptual model that incorporates variables from the technology acceptance model, the task-technology fit theory, and the theory of planned behavior. These variables will be used to investigate the attitudes, perceptions, and behavioral intentions of amusement park visitors. Structural Equation Modeling will be utilized to test the conceptual model. This study can provide amusement park operators with guidance for the improvement and efficiency of mobile …

Addressing Labor Challenges In The Hospitality Industry: Insights From College Students, W. Clarke Griffin

ICHRIE Research Reports

The hospitality industry is facing a growing labor crisis. College students were surveyed on their perceptions of the hospitality industry and a roundtable discussion of industry experts occurred to explore the results. College students described that the starting hourly wage and a flexible work schedule were the most important factors influencing their employment decisions. The study's findings suggest that the hospitality industry can attract and retain more college students by prioritizing employee welfare and effectively communicating the benefits of a career in hospitality. This could involve offering higher wages, more flexible work schedules, and better benefits. Creating a positive work …

Event Technology And Attendee Experience: A Systematic Review And Research Agenda, Jijun (Jackie) Chen, Shinyong (Shawn) Jung

ICHRIE Research Reports

The events industry is experiencing growth, both as a sector of the tourism industry and in the technology that impacts the attendee experience during an event. While research into event-related technologies is robust, there is not much research on the specific roles that technology can play in facilitating attendees’ experiences at an event. This study proposes to use the PRISMA approach to gain a comprehensive understanding of technology-enabled experiences within the context of events. Results will drive future research in this area of study.

The Impact Of Linguistic Styles On Message Delivery In Encouraging The Use Of Leftover Bags For Food Waste Reduction, Jae Eun Park, Chang Ma, Alei (Aileen) Fan

ICHRIE Research Reports

Plate leftovers are a major cause of food waste in restaurants. To reduce food waste, many restaurants encourage customers to use “doggy bags” to take away their plate leftovers. However, the efficiency of adopting such leftover bags is still questionable as some customers may feel embarrassed to use leftover bags. Hence, the current research aims to explore how to leverage different linguistic styles (figurative vs. literal language) to encourage the usage of leftover bags for food waste reduction purposes. Furthermore, this research will investigate the linguistic style efficiency in various restaurant dining contexts across two empirical studies. Study 1 will …

The Impact Of Sound Systems On Customer Experience, Jonathan Alonso

ICHRIE Research Reports

Sound systems have a profound impact on customer experiences, shaping perceptions, managing noise pollution, and enhancing a business's brand image. This document provides an in-depth exploration of the factors involved in designing, integrating, and programming commercial audio-visual (AV) systems. The process entails understanding the unique needs of a business, assessing the physical environment, and selecting the most suitable audio and visual solutions, followed by careful integration and programming for an optimal user experience. A critical aspect of AV system design is zoning, which allows for tailored auditory experiences in different areas within a venue. While the initial investment in a …

Telework In A Digitalizing Hotel Landscape, Reed Davisson, Susan E. Gordon

ICHRIE Research Reports

As many work processes grow more digitalized, jobs traditionally thought only to be executed on-site can be done remotely, even in hospitality industry operations. Using a full-service hotel as a case study, this research sought to understand the structure and benefits of telework roles in the front office and hybrid roles in the housekeeping department. Findings show that employee perceptions of telework and hybrid work were generally viewed as positive with no negative guest impact, challenges were solely focused on communication and mitigating those, and human resource considerations revolve around telework as a retention tool and ensuring employees feel deserving …

Mgmt 4411: Managing A Diverse Workforce (Syllabus), Kurt Kraiger

Management Syllabi Archive

Course Description: Overview of the multiple dimensions of human diversity and the impact diversity and inclusion have in the modern workplace. Students work towards a personal philosophy of diversity and inclusion as well as the skills to function effectively in multi-cultural settings.

Sugardale Marketing Research - Group 5, Alex Gee, Greg Lewis, Carley Nastasi, Anna Nosek, Anna Pond

Williams Honors College, Honors Research Projects

Sugardale research findings for group 5

Sugardale Marketing Research Project, Brandon Gray, Xavier Zup, Alexis Rossilli, Robert Britton

Williams Honors College, Honors Research Projects

This is a marketing research project for Sugardale meat company. Our group will be conducting primary and secondary research in order to answer questions and achieve goals that will help the Sugardale meat company market to millennials.

Business Archives As A Tool For Academic Business Researchers, Annette Bochenek, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

This paper examines the structure and collections in business archives in order to create a list of suggestions to better prepare researchers seeking historical business data prior to 1970. Four business archivists were chosen for interviews from a variety of industries. The article shares seven tips gained from the interviews, including getting to know what is housed or not housed in the business archive, looking for archives with museum arms, and considering the importance of legal permission as part of the process for utilizing business archives. The authors also explore how business librarians can better support the work of business …

Hartville Potato Chips Proposal, Colton J. Zweifel, Augustine M. Holben, Ashlyn T. Pinkerton, Adam J. Weidmann, Nick S. Maricocchi, Madyson E. Miller

Williams Honors College, Honors Research Projects

My Honors Research Team is assisting the small company called Hartville Potato Chips in their positioning and marketing in the business world. Our group looks to assess position where this company occupies in consumers' minds, how they can leverage their unique position, what companies they can partner with, what companies they partner with that are most successful, and where, financially, company is doing well. Our research will consist of interviews, second hand research, working with client, analyzing of financial materials, and focus groups. The goal overall is bring the company to a better spot in location of customers' heads.

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

The Art Of Online Arbitrage: Essential Practices For Third-Party Sellers, Jesse Llamas

Theses and Dissertations

The topic of arbitrage is an essential concept in the financial world. It involves taking advantage of price discrepancies for an asset or security across different markets. The emerging third-party retail and online e-commerce arbitrage sellers industry is growing and becoming a popular income source for many individuals. While there is various research on arbitrage and its impact on the economy, there is scant literature on third-party retail e-commerce arbitrage selling. The goal of this research is to build upon existing scholarly work by examining optimal methods, tactics, and obstacles encountered by e-commerce arbitrage sellers who operate through third-party retail …

Addressing Burnout: A Shift To The Progressive Work Model, Monika M. Doss

Theses and Dissertations

Worker burnout is a prevalent global issue and has persisted for decades. Commuting, traffic, and work schedules conflicting with personal responsibilities are just a few of many frustrations workers often experience as a part of the current way of working. This research brings light to a new work model that mitigates worker burnout. Maintaining focus on the worker, this study asked: Does a progressive organizational work model mitigate burnout? The Progressive Work Model (PWM) is a forward-thinking framework used to organize work activities and processes within an organization that meets the work-life balance needs of the modern workforce by mitigating …

Exploring The Role Of The Theory Of Planned Behavior And The Intention-Behavior Gap In The Adoption Of Products And Solutions By B2b Organizations: An Analysis Of Organizational Culture As Moderators Or Mediators, Ronil Prasad

Theses and Dissertations

New product adoption by business-to-business (B2B) organizations is explored through an examination of the influence of the theory of planned behavior (TPB), organizational culture, and the presence of the intention-behavior gap. A phenomenographic design, utilizing qualitative surveys, enabled a detailed analysis of attitudes, subjective norms, and perceived behavioral control as key factors influencing adoption intentions and actions within US-based organizations. The study collected responses from a purposively sampled group of experienced decision-makers with authority over new product selection. A total of 86 B2B decision-makers responded to the invitation to participate

Thematic analysis revealed perceived behavioral control as the most influential …

Hasta La Raíz: An Exploration Of Latinidad In Venture Capital, Mariela Salas

Theses and Dissertations

This dissertation explores the multifaceted experiences and career management strategies of Latinos/as in the venture capital industry, an area marked by significant underrepresentation. This study aims to illuminate the unique challenges and strategies of Latino/a investors. Drawing on literature from identity formation, Latinidad, diversity and inclusion, and career management, this research addresses the gap in academic literature regarding the lived experiences of Latinos/as in venture capital. The study utilizes 18 narrative interviews with active Latino/a investors of diverse backgrounds and varying experience levels to develop a conceptual framework. This framework highlights the constructed identity of the venture capital investor through …

Sourcing Strategies To Mitigate The Risks Of Trade Actions, Marlene A. Gonzalez

Theses and Dissertations

This research investigates the impact of trade actions on supply chain organizations and explores the procurement strategies employed to mitigate associated risks. Through a two-paper format, the study delves into the perceptions of supply chain managers regarding disruptions caused by changing trade policies and examines the factors influencing their procurement decisions. By conducting qualitative interviews and quantitative analyses, the research aims to provide insights into how supply chain managers prioritize trade actions, adapt their supply base, and implement sourcing strategies to address trade-related challenges. With a focus on the US-China economic relationship and the utilization of trade policy tools such …

Intraday Price Bubbles And Their Influencing Factors: A Small- And Micro-Cap Analysis, Benjamin Sawyer

Theses and Dissertations

This dissertation explores episodes of intraday stock price bubbles in small- and micro-cap stocks, a type of price bubble that is understudied in traditional financial literature. Stock price bubbles, marked by significant deviations of market prices from fundamental value, often cause undue harm to market participants and hinder the efficient allocation of capital. Despite their long history and recurring nature, the anatomy of price bubbles is still highly debated--their existence, causes, and impacts. Drawing on market efficiency, microstructure, and behavioral finance theories, the research applies a number of traditional and more recently developed statistical tests to detect intraday bubbles and …

Heat Shields And Friendship Bracelets: Features That Enable Effective Employee Resource Groups, Kevin Sakamoto

Theses and Dissertations

Employee Resource Groups (ERGs) are a potentially powerful means of addressing inequalities and improving working conditions for underrepresented groups in organizations. However, little attention has been given to the motivation of employees who voluntarily donate their time in support of their ERG. The fact that membership in ERGs often coincides with a social identity group (e.g., Asian American) adds a dimension not associated with other non-formal groups (e.g., softball team) within an organization, and may increase the potential for ERGs to achieve valued outcomes. Drawing from academic literature on Social Identity Theory (SIT), employee voice, and activism, this qualitative study …

Exploring Strategies For Social Impact In Cross-Sector Partnerships: A Multiple Case Study Approach, Melanie Venture

Theses and Dissertations

The UN’s Sustainable Development Goals (SDGs) identify critical society challenges in areas of poverty, gender and income equality, health, and well-being. Consensus exists among scholars and practitioners on the need for cross-sector partnerships (CSPs) for achieving the SDGs. However, we have yet to identify the means of fostering collaboration to yield optimal social impact while also generating measurable results and financial returns. We lack actionable strategic frameworks for explaining how CSPs should be implemented. This multiple case study examined five socially oriented business-nonprofit partnerships and addressed how collaboration strategies can increase social impact of CSPs. The findings revealed important insights …

Crossing The “Valley Of Death”: How Climate Technology Entrepreneurs Navigate Relationships With Venture Capital Investors, Allison Lucas

Wayne State University Dissertations

As the world faces the ongoing and intensifying impacts of climate change, a group of innovative changemakers known as climate tech entrepreneurs (CTEs) are working on climate adaptation, mitigation, and/or resilience efforts by brining innovative technologies to the global market (UNFCC, 2018; Endeavor 2022). To realize the full potential of these technologies—tools, techniques, specialized knowledge or skillsets—they must be developed, deployed, and implemented at scale (IPCC, 2000). To do this, CTEs require external funding support, especially during a crucial period of the start-up lifecycle known as the “valley of death”. In this period between development and commercialization, production costs and …

Development Of A Safety Performance Decision-Making Tool For Flight Training Organizations, Marisa Aguiar, Carolina L. Anderson, Dothang Truong, Gregory S. Woo, Kenneth Byrnes

Journal of Aviation/Aerospace Education & Research

The purpose of the research was to create and validate a safety performance decision-making tool to transform a reactive safety model into a predictive, decision-making tool, specific to flight training organizations, to increase safety and aid in operational decision-making. Using Monte Carlo simulation, the study conducted simulation runs based on operational ranges to simulate the operating conditions with varying levels of controllable resources in terms of personnel (Aviation Maintenance Technicians and Instructor Pilots) and expenditures (active flight students and available aircraft). Four What-if Scenarios were conducted by manipulating the controllable inputs. Changes to the controllable inputs are reflected by variations …

Integrated Organizational Machine Learning For Aviation Flight Data, Michael J. Pritchard, Austin T. Walden, Paul J. Thomas

Journal of Aviation/Aerospace Education & Research

Increased availability of data and computing power has allowed organizations to apply machine learning techniques to various fleet monitoring activities. Additionally, our ability to acquire aircraft data has increased due to the miniaturization of small form factor computing machines. Aircraft data collection processes contain many data features in the form of multivariate time series (continuous, discrete, categorical, etc.) which can be used to train machine learning models. Yet, three major challenges still face many flight organizations: 1) integration and automation of data collection frameworks, 2) data cleanup and preparation, and 3) developing an embedded machine learning framework. Data cleanup and …

Valence Matters: An Exploration Of Small And Large Value Extra Credit Assignments To Incentivize College Students, Angela J. Murphy, Holger Amort

Journal of Business, Industry, and Economics

Extra credit homework can be a supplemental pathway for professors to reinforce course content and encourage students to engage in co-curricular activities (e.g., career fairs). For extra credit to be effectual, it must have valence or be attractive to the intended audience (Vroom 1964). This paper explored the valence of extra credit through two distinct assignments—one small value and the other large. Students could earn up to five bonus points or a late pass as a reward for completing an extra credit assignment. The authors expected 20% would select a late pass, but only 2% did. There was a second …

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

Digital Shopper Insights: Understanding Generational Perspectives On Mobile Commerce, Ronda G. Henderson, Kimberly Mcneil, Roland Leak Dr.

Atlantic Marketing Journal

The purpose of this study was to identify the perceptions of consumers regarding the use of smartphones to shop and to determine the extent of influence age has on their intentions to use their smartphones to shop. A quantitative, descriptive research design was conducted to examine the perceptions of consumers regarding the use of smartphone-based shopping. The findings revealed that Gen Zers, Millennials, and Gen Xers reported positive perceptions about using their smartphones to shop online. Boomers were consistently more unsure in their responses. The three generation groups (Gen Zers, Millennials, Gen Xers) agreed that using their smartphones to shop …