Business Commons^™

Digital Shopper Insights: Understanding Generational Perspectives On Mobile Commerce, Ronda G. Henderson, Kimberly Mcneil, Roland Leak Dr.

Atlantic Marketing Journal

The purpose of this study was to identify the perceptions of consumers regarding the use of smartphones to shop and to determine the extent of influence age has on their intentions to use their smartphones to shop. A quantitative, descriptive research design was conducted to examine the perceptions of consumers regarding the use of smartphone-based shopping. The findings revealed that Gen Zers, Millennials, and Gen Xers reported positive perceptions about using their smartphones to shop online. Boomers were consistently more unsure in their responses. The three generation groups (Gen Zers, Millennials, Gen Xers) agreed that using their smartphones to shop …

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …

The Black Lives Matter Movement: A Systemic Crisis That Expands Crisis Response Theory, Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, Monique Bell

Atlantic Marketing Journal

Relevance to Marketing Educators, Researchers, and/or Practitioners – In response to George Floyd’s death, a variety of organizations posted messages against racism and some began to openly support Black Lives Matter, often by name, in their corporate communication initiatives. With promises of financial commitments to uplift Black communities, calls for action, and initiatives to support internal change—large and small companies, non-profits and universities—could be perceived as courageous for establishing new protocols to support such a warranted change. However, in the era of “woke washing,” or inauthentic social justice messaging, the need to assess the authenticity of corporate statements of support …

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Product Elimination Decision And Its Impact On Consumers: The Special Case Of A Local Speedway, Mark Mitchell, Jacob Voegel, Michael Smith

Atlantic Marketing Journal

After 60+ years of operation, Myrtle Beach Speedway was closed and the property sold. The new owners will redevelop the property for commercial and residential purposes. Businesses routinely eliminate products for a variety of reasons, including under-performance and/or a desire to redeploy those resources elsewhere. What is often overlooked is the impact on consumers. In addition to reducing fan access to racing, a closed race track removes a racing opportunity for aspiring race car drivers and crew members. It can also mean shuttering tracks that once had historical significance. The history of raceway closures in the Myrtle Beach, SC area …

Making A Case For A Digital Marketing Concentration: An Analysis Of Traditionally Generalized Online Mba Programs, Paige Gardiner, Maureen Andrade

Atlantic Marketing Journal

Over the last decade, business schools have added online MBA programs to meet student demand for access, price, and geographic convenience while trying to ensure a solid tuition revenue base. Online MBA programs have been forced to waive the GMAT and reduce the number of credits required for graduation while seeking ways to bring additional value to their online programs. This research examines whether offering online MBA students a specialized marketing concentration in digital marketing will make students marketable to businesses. The research examines this conjecture and provides a recommendation for MBA stakeholders. Study 1 shows the industry demand for …

When Ballots Are Blank: Write-In’S Serving Local Government And The Implications For A Healthy And Vibrant Democracy, Thomas J. Ruter

School of Business Student Theses and Dissertations

Our democracy depends on having a supply of candidates running for elected office, but in some instances, no one wants to run. This phenomenological study asks what the effects on a healthy and vibrant democracy are if ballots are blank and the seat is filled through write-in or appointment. Rooted in democratic theory, this study explores small, rural city elections where write-ins won election. Understudied, local governments are responsible for decisions affecting the lives of millions of people each day. Workforce scarcity, the alienation of young Americans from politics, government bashing, nasty campaigns, threats of physical harm, and other barriers …

Supply Chain Managerial Processes And Models For Transportation And Facilities Resources Second Edition (2024), Michael Haughton

Business Faculty Publications

Smooth and efficient flows goods through supply chains depend on two crucial physical resources: supply chain facilities such as warehouses and transportation (e.g., trucks, trains, ships, airplanes, and pipelines). This textbook, "Supply Chain Managerial Processes and Models for Transportation and Facilities Resources", is designed to give students, professionals, and others a comprehensive understanding of the intricate workings of those two resources.

The book is particularly relevant to logistics and transportation courses in post-secondary business programs: both upper-level undergraduate courses and graduate/MBA courses. The book can also be used in courses outside of the traditional post-secondary educational system: e.g., continuing education …

Meaningful Consumption, Aditya Gupta, Meike Eilert, James W. Gentry

Faculty Publications – Marketing

While consumers frequently seek meaning through their marketplace interactions, a comprehensive understanding of meaningful consumption is conspicuously absent from marketing literature. Such insight would notably benefit macromarketing scholars who aim to evaluate the implications of consumer purchasing decisions on quality of life. Addressing this gap, our study employs 40 in-depth interviews to arrive at the phenomenological essence of meaningful consumption. We discover that meaningful consumption comprises three key themes—rejuvenation, expansion, and consolidation—accompanied by seven related sub-themes: repair and reconnection; intellectual, pragmatic, and relational expansion; and crystallization and contextualization. Our overarching framework enriches macromarketing theory by virtue of its ability to …

The Best Of Both Worlds: Affiliation And Agency In Traditional And Gig Work Choices, Nathan S. Hartman, Joy H. Karriker

Faculty Publications – Management

The opportunity to construct a career and the prevalence of virtual work are hallmarks of the extant environment that makes career decisions and workforce recruitment increasingly complex. We seek to understand jobseekers’ choices in this context, which allows for great personal control and independence. We draw on the career self-management stream of social-cognitive career theory to inform our examination of the influences of certain applicant work preferences and individual characteristics on preferences for gig or traditional work and related job-seeking behaviors. Findings from this study indicate that a sense of agency and need for affiliation are significantly related to new …

Healthcare Workers With Attitude: Covid-19 Pandemic Affects Their Work-Related Attitudes, Quinn M. Sybert

Undergraduate Theses, Professional Papers, and Capstone Artifacts

The COVID-19 pandemic left an unforgettable mark on the world, affecting individuals and societies on an unprecedented scale in this modern era. This study investigates the impact of the pandemic on the attitudes of healthcare professionals, specifically doctors and nurses working in a hospital in the southwestern United States. My research question is: did the COVID-19 pandemic change healthcare professionals’ work-related attitudes, specifically sense of calling, work meaningfulness, strength of workplace friendships, and organizational identification? Data collected from two cohorts of healthcare professionals both before and after the COVID-19 outbreak in the months of February 2019, January and February 2020, …

Leading Financial Indicators Of Corporate Bankruptcy, Macee Patritti

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Civic And Community Engagement Among Poor Rural Women In Bihar: A Pilot Study, Kirk Leach, Mirivel Julien, Tusty Ten Bensel, Avinash Thombre

School of Public Service Faculty Publications

Civic and community engagement is often crucial for the successful development of rural areas and a catalyst of personal transformation. This article examines changes in civic and community engagement among women in rural Bihar, India. Using an exploratory factor analysis of survey data from n = 815 respondents who participated in Heifer’s Values-Based Holistic Community Development [VBHCD] training, the study identifies three factors that constitute civic and community engagement. Next, the study assesses the efficacy of VBHCD’s impact on participants’ civic and community engagement relative to participants’ duration in the program and type of self-help group. The results indicate that …

Climate Action Now: How To Fuel A Social Movement, Lama Lteif, Gia Nardini, Tracy Rank-Christman, Lauren Block, Melissa G. Bublitz, Jesse R. Catlin, Samantha N. N. Cross, Anne Hamby, Laura A. Peracchio

Marketing Faculty Publications and Presentations

Our research develops a framework that explores how to fuel the climate movement by accelerating grassroots, community-based climate action. Drawing on insights from consumer psychology, our framework identifies the psychological mechanisms that encourage and motivate people, both individually and collectively, to take climate action, thereby contributing to our understanding of how to advance social action and propel a social movement. Our climate action framework builds on: (1) individuals we describe as climate upstanders who rise up to take climate action with like-minded others, and (2) communities of climate upstanders who engage in collective action aimed at addressing the climate crisis. …

Advanced Air Mobility, Economic Impacts, And Equity Considerations, Robert M. Mcnab

Economics Faculty Publications

Advanced Air Mobility (AAM) may, in the coming decades, result in tens of thousands of new jobs and billions of dollars in additional economic activity. While much of the discussion surrounding AAM focuses on the technical aspects of the nascent industry, estimates of the potential economic impact vary significantly. Much less attention has been paid in the literature to potential externalities, positive and negative, and how these externalities may impact estimates of economic impact. We argue that much work remains to be done before policy advisors and decisions makers can formulate and implement strategies based on the projections of future …

A Time Series Geometric Term Structure Model: Indications For U.S. Treasury Yield Curve Interpretation And U.S. Federal Funds Target Rate Forecasting, Danny L. White

Doctor of Business Administration (DBA)

This quantitative experiment executed an extensive study of the theoretical and exploratory development of a discrete step Federal Funds Target Rate (FFTR) forecast model expressed as the time series geometric average of an applied transform conversion of the U.S. Treasury Yield Curve (USTC). The novel approach, introduced as the Geometric Yield Curve (GYC) model, used USTC data taken directly from the U.S. Treasury Department website as its only input for term structure of interest rate modeling specific to the FFTR. A transform process, presented as term framing, introduced conversion of USTC embedded macroeconomic and macro-finance trend information into a daily …

Business Schools At A Crossroads: Navigating New Reality In American Higher Education, Anatoly Zhuplev, Jose Rincón

Librarian Publications & Presentations

This paper was accepted for presentation at the Applied Business and Entrepreneurship Association International (ABEAI) 20th annual conference (2024), in Wailea, Maui, Hawaii on November 16th - 19th. The paper explores the current higher education strategic landscape, identifies key trends and challenges, and offers insights into the future of B-education.

การเปรียบเทียบต้นทุนและผลกระทบต่อสิ่งแวดล้อมของการใช้รถบรรทุกไฟฟ้าและรถบรรทุกดีเซลขนาดใหญ่: กรณีศึกษาผู้ผลิตบรรจุภัณฑ์อลูมิเนียม, ศิริมา แสงชู

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อวิเคราะห์และเปรียบเทียบต้นทุนรวมตลอดอายุการใช้งาน (Total Cost of Ownership: TCO) และผลกระทบต่อสิ่งแวดล้อมในรูปของการปล่อยก๊าซเรือนกระจก (GHG) ซึ่งวัดเป็นคาร์บอนฟุตพริ้นต์ (Carbon Footprint) ระหว่างรถบรรทุกไฟฟ้าแบบใช้แบตเตอรี่ (Battery Electric Vehicle: BEV) และรถบรรทุกดีเซล ภายใต้สภาพการใช้งานจริงในภาคโลจิสติกส์ของประเทศไทย โดยใช้ข้อมูลจากรถหัวลากขนาด 10 ล้อ 2 รุ่นที่มีสมรรถนะใกล้เคียงกัน ได้แก่ รถดีเซลทั่วไป และรถไฟฟ้ายี่ห้อ NEX ที่ติดตั้งแบตเตอรี่ลิเทียมไอออนขนาด 282.62 กิโลวัตต์ชั่วโมง กรอบการวิเคราะห์ TCO ครอบคลุม 4 องค์ประกอบหลัก ได้แก่ ต้นทุนเริ่มต้น ต้นทุนการดำเนินงาน ค่าบำรุงรักษา และมูลค่าคงเหลือเมื่อสิ้นอายุการใช้งาน โดยกำหนดช่วงเวลา 10 ปี อัตราคิดลดร้อยละ 8 ต่อปี และระยะทางเฉลี่ย 124,800 กิโลเมตรต่อปี สำหรับการวิเคราะห์สิ่งแวดล้อมใช้แนวทาง Life Cycle Assessment (LCA) ครอบคลุมช่วงการผลิต การใช้งาน และการกำจัด โดยอ้างอิงค่าปัจจัยการปล่อย (Emission Factor) สำหรับดีเซลที่ 2.68 กิโลกรัม CO₂/ลิตร และสำหรับไฟฟ้าที่ 0.404 กิโลกรัม CO₂/กิโลวัตต์ชั่วโมง ตามโครงสร้างการผลิตไฟฟ้าในประเทศไทย ผลการศึกษาแสดงให้เห็นว่า BEV มีต้นทุนรวม (TCO) ตลอด 10 ปีที่ 19.07 ล้านบาท ต่ำกว่ารถดีเซลที่ 19.83 ล้านบาท และปล่อยคาร์บอนตลอดอายุการใช้งานที่ 931.04 ตัน CO₂e ซึ่งต่ำกว่ารถดีเซลเล็กน้อยที่ 935.65 ตัน CO₂e คิดเป็นส่วนต่างเพียง 0.5% สาเหตุสำคัญมาจากค่าการปล่อยของระบบไฟฟ้าในประเทศไทยที่ยังอยู่ในระดับสูงเมื่อเทียบกับประเทศที่มีสัดส่วนพลังงานหมุนเวียนมากกว่า อย่างในงานของ MacLean & Lave (2003) และ O’Connell et …

Community Cultural Wealth And Its Impact On Pandemic Relief Funding For Small Businesses, Brett Smith

West Chester University Doctoral Projects

This dissertation investigates the impact of social, navigational, familial, aspirational, and resistant capital on the ability of small business owners in Pennsylvania to access relief funding during the COVID-19 pandemic, primarily the period from March 2020 to December 2020. Utilizing Dr. Tara Yosso’s Community Cultural Wealth framework, the study explores systemic barriers within relief initiatives and how they affect marginalized communities.

To meet business owners where they were, and to utilize technologies born as a result of the pandemic, this study utilized Asynchronous Video Interviews (AVI) and online surveys, to capture the lived experiences of these small business owners. Not …

Gny Rary Tsihy Tsy Enganay (‘We’Re Not Leaving The Mat Weaving’): Transitions Of Craft Practice In Southeast Madagascar, Sarah Emily Brown

Textile Society of America: Symposium Proceedings

In Sainte Luce, southeast Madagascar, livelihoods are in a state of transition due to climate change, deforestation, shifting local economies and globalisation. Activities passed on by the ancestors are not sufficient to meet everyday needs. In 2012, embroidery was introduced by an NGO as an alternative to the ancestral process of reed-weaving due to declining reed populations. Embroiderers have now formed a 100-strong independent cooperative.

My PhD fieldwork (2017-2019) explored the multifaceted dimensions of change for these craftswomen. In addition to the practicalities of mastering a new craft, they have renegotiated collaborative working patterns, obligations to kin and ancestors, flows …

Hiring Practices In Black Nonprofit Organizations: Servant Leadership And The Employee Experience, Whitley Dozier

Doctor of Education Dissertations

This dissertation examined the impact of servant leadership within a Black nonprofit organization facing hiring challenges, particularly during organizational growth. The study explored how the leadership style of an executive leader influences employee experiences at a Black nonprofit organization. Using a mixed methods approach, quantitative and qualitative data were collected to assess employee perceptions of servant leadership and its effects on various aspects of their employment journey, including hiring, onboarding, professional learning, personal development, and opportunities for career advancement. By investigating these dynamics, the study sought to contribute to a deeper understanding of how servant leadership and robust human resource …

Diversity, Equity, And Inclusion In Talent Acquisition And Retention: A Mixed Methods Study Of Organizational Practices, Dawayne Mcintosh

Doctor of Education Dissertations

This study employed a convergent mixed methods approach to explore diversity, equity, and inclusion (DEI) within Company A (pseudonym). It examined the effectiveness of DEI practices in recruitment and retention, leadership attitudes towards DEI, and overall commitment to fostering an inclusive environment. The conducted survey involved a combination of a Likert scale survey and a few open-ended questions from a pool of participants across the organization. The quantitative data highlighted trends and patterns in DEI practices, while the qualitative data revealed nuanced insights into individual experiences and perceptions. The results provided insights into the DEI initiatives that are in place …

Strategies To Improve Employee Retention In Nonprofit Organizations, Robert A. Thornburg

Walden Dissertations and Doctoral Studies

Talented employee turnover in nonprofit organizations has the potential for excessive costs and unfavorable outcomes. Nonprofit organization managers are concerned with retaining talented employees not only to sustain competitive advantage but also to continue to provide essential services. Grounded in person-organization fit theory, the purpose of this qualitative single case study was to explore strategies that four nonprofit organization managers in the southern United States use to increase employee retention. Data were collected using semistructured interviews and a review of organizational retention documents. Through Yin’s five-step data analysis process and thematic analysis, four themes were identified: (a) employ competitive benefits …

Navigating Global Landscapes: Exploring The Dynamics Of Cultural Intelligence In Business Organizations, Rong Min

Dissertations

This dissertation delves into the multifaceted factors influencing Cultural Intelligence (CQ) among U.S. managers, with a specific focus on openness to experience, emotional intelligence, international experience, and the role of age. Employing a quantitative research methodology, this study engages a diverse sample of managers across various industries in the United States to ascertain how these variables collectively contribute to or hinder the development of CQ within a global business context. Both openness to experience and emotional intelligence were significant predictors of higher CQ, underscoring their importance in facilitating effective leadership in multicultural settings. Although international experience also enhances CQ, its …

Coopetition Strategies: Adoption And Effectiveness In Retail Sector., Jonas Starford Chatsika

Business ETD Collections

This study investigates the adoption and effectiveness of coopetition strategies by retail SMEs in countering the perception that large e-commerce platforms threaten their survival. Using a qualitative research methodology and expert interviews, the findings reveal that retail SMEs predominantly adopt horizontal coopetition, such as sharing infrastructure, security services, and group buying. Few engage in platform-based coopetition with large e-commerce platforms. Organisational capability is a key factor influencing the adoption of these strategies, which prove effective in addressing the perceived threat. The study recommends that retail SMEs enhance their organisational capabilities and suggests large e-commerce platforms localise their approaches to better …

Analyzing The Impact Of Negative Publicity About Employee Turnover On Customer Loyalty: A Case Study Of Amazon., Nyambane Abedinego Nyambwengi

Business ETD Collections

This study examines the effect of negative publicity regarding employee turnover on customer loyalty, focusing on Amazon. Using in-depth interviews and surveys, the research highlights how social media platforms, particularly Facebook, and digital communication have facilitated the spread of negative information about Amazon's high employee turnover. While findings suggest that persistent negative media coverage could erode customer confidence over time, no statistical correlation between high turnover, negative publicity, and customer loyalty was established due to an insufficient sample size. The study recommends robust public relations strategies to protect corporate reputation and contributes to the understanding of how internal organisational issues …

The Impact Of Sustainability Initiatives On Corporate Culture: Bord Bia., Feride Baş

Business ETD Collections

This study focuses on the relationship between sustainability practices and culture in Bord Bia, the Irish Food Board, with a clear objective of studying the effects of these practices on environmental, economic and social sustainability. Using literature review and expert interviews, the study determine what organizational cultural values and practices enable sustainable practices within the organization. In the case of Bord Bia, the paper suggests that most of the sustainability goals focused on the organization’s people and practices, especially those under the Origin Green programme, have been the catalyst towards reestablishing that corporates value long-term environmental and economic wellbeing. However, …

Bord Bia: Global Marketing Challenges., Guzel Khabibullina

Business ETD Collections

This research examines global marketing challenges faced by Bord Bia, an Irish agency in the food, drink, and horticulture sector, as it seeks to increase market share in the European Union (EU). The study combines primary and secondary research, utilising a case study approach to analyse Bord Bia’s branding, marketing strategies, and digital transformation efforts. Key areas of focus include leveraging sustainable production as a unique selling point, enhancing the Country of Origin (COO) effect, and addressing cultural diversity in marketing activities. Findings highlight the value of a blended marketing strategy, integrating traditional and digital methods, and recommend adopting AI-driven …

Farm-Raised Salmon Business: An International Outline Through Regulations, Environmental Issues, And Consumer Perception., Luiz Felipe Da Silva

Business ETD Collections

This research investigates the key challenges faced by the global farm-raised salmon industry, focusing on economic impacts of regulatory differences, environmental sustainability issues, and consumer perceptions of farm-raised versus wild-caught salmon. Using a mixed research approach, including an interview with a professional and a review of existing literature, the study finds a disconnect between salmon companies and their customers, indicating a need for improved marketing strategies. The research also highlights the importance of high environmental standards in production for enhancing competitiveness. Additionally, the adoption of certifications and high production standards can improve consumer acceptance of farmed salmon over wild-caught alternatives.

Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León

Business ETD Collections

This study critically examines McDonald's sustainability claims and practices, focusing on its greenhouse gas emissions and beef consumption. Through secondary research, the study contrasts McDonald's sustainable initiatives with data from reputable sources and climate institutions. While McDonald's has set a net-zero emissions target for 2050, its position as one of the largest beef buyers, contributing 1-2% of global beef consumption, undermines these efforts. The company’s approach to achieving net-zero emissions is described as vague and unattainable without significant changes to its plant-based menu, agricultural practices, and consumer awareness. The findings highlight a gap between McDonald’s sustainability claims and its operational …