Beyond The Box: Delivering A New Look To Ohayo Korea, Beatrice Diaz

Graphic Communication

Ohayo Korea, a newly established business in South Korea, specializes in providing buying, packing, consolidation, and forwarding services for international customers seeking exclusive South Korean products or bulk shipments for business purposes. Despite offering valuable services, The business faces significant challenges in establishing visibility and trust in the marketplace. Currently, the business relies primarily on word-of-mouth and minimal social media presence, which restricts its reach and credibility among potential customers. In a highly competitive market, these constraints hinder Ohayo Korea’s ability to stand out and communicate its unique offerings effectively.

To address these challenges, a cohesive brand identity that resonates …

Manufacturing Enterprises' Gross Margins And Performance: A Study On The Moderating Effect Of Management Expenses And R&D Expenses, Jiuliu Zhang

Dissertations and Theses Collection (Open Access)

In the context of globalization, manufacturing enterprises are integral to national economies, with their financial stability closely related to increasingly fierce market competition. Among various financial metrics, gross margin stands out as a key indicator of product profitability, significantly impacting production decisions, cost control, and pricing strategies. Understanding the relationship between the gross margins of manufacturing enterprises and their performance is essential for optimizing their financial structures and enhancing their market competitiveness. The study aims to investigate the correlation between gross margin and enterprise performance by developing complex, scientifically sound models and utilizing big data analysis technology. Additionally, it examines …

Personality Dynamics Turn Positive And Negative Mood Into Creativity, Ronald Bledow, Jana Kuhnel, Julius Kuhl

Research Collection Lee Kong Chian School Of Business

Introduction: Research on the link between affect and creativity rests on the assumption that creativity unfolds as a stimulus-driven response to affective states. We challenge this assumption and examine whether personality dynamics moderate the relationship of positive and negative mood with creativity. Theoretical Model: According to our model, personality dynamics that generate and maintain positive affect and down-regulate negative affect energize creativity. Based on this model, we expect high creativity in response to negative mood if people engage in self-motivation and achieve a reduction in negative mood. We further derive that individual differences in action versus state orientation moderate the …

A Full-History Network Dataset For Btc Asset Decentralization Profiling, Ling Cheng, Qian Shao, Fengzhu Zeng, Feida Zhu

Research Collection School Of Computing and Information Systems

Since its advent in 2009, Bitcoin (BTC) has garnered increasing attention from both academia and industry. However, due to the massive transaction volume, no systematic study has quantitatively measured the asset decentralization degree specifically from a network perspective.In this paper, by conducting a thorough analysis of the BTC transaction network, we first address the significant gap in the availability of full-history BTC graph and network property dataset, which spans over 15 years from the genesis block (1st March, 2009) to the 845651-th block (29, May 2024). We then present the first systematic investigation to profile BTC's asset decentralization and design …

Beyond Amateurism: Examining The Potential Labor Expenses Of Ncaa Student-Athlete Employment, Alayna K. Falak, Tyler L. Custis

Journal of Issues in Intercollegiate Athletics

In light of recent administrative developments urging the classification of student-athletes as employees, litigation challenging the current employment status of student-athletes, and the Supreme Court’s willingness to tackle National Collegiate Athletic Association (NCAA) issues, many questions surrounding the future of college sports under an employment model have emerged. The authors analyzed key litigation, recent developments from administrative agencies, and academic literature. The authors used publicly available data from the NCAA, the United States Department of Labor (DOL), and other sources to construct two estimates of what it would cost NCAA member institutions to provide baseline compensation to their Division I …

Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Comments from the Editors

Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol

Journal of Applied Marketing Theory

For decades, marketing research has focused on identifying psychographic segments to develop corporate strategy. However, as this article contends, psychographic segmentation research has often lacked sufficient theoretical grounding, particularly in the selection of variables and underlying theories guiding these studies. To address this gap, the present study systematically reviews a broad range of segmentation studies to evaluate their theoretical contributions and identify promising directions for future research. The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 38 additional studies to uncover relevant underlying theories. The study …

The Yin And Yang Of Decision Making: Strategic Planning And Improvisation In An Entrepreneurial Culture, Anton Fenik, Ernest R. Cadotte, Helena F. Allman

Journal of Applied Marketing Theory

Only a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by filling these gaps. It investigates the moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance. It explores whether improvisational decision-making can improve firm performance beyond planning’s effect on firm outcomes. We employ decision theory and sensemaking literature in our conceptual model. We test our hypotheses with data from a cross-sectional managerial survey and a behavioral simulation …

A Comparative Analysis Of Passenger Demand For Two Airport Hubs In The United States, Selcuk Ertekin, Fassil Fanta

Journal of Applied Marketing Theory

This paper studies the passenger demand for two airport hubs in the United States using econometric time-series modeling. By focusing on the traditional determinants of demand (national income and price), this paper compares the econometric dynamics of passenger demand for a large and a small airport hub. We found that there is a sustained relationship between income, price, and revenue passenger miles over time. We also found that a shock in GDP causes a disruption that has a lasting impact on passenger demand.

Trust And Reliability Of Information Sources On Facebook For Presidential Candidates: A Study Of Voter Perceptions, Kristina Harrison, Shawn Thelen, Boonghee Yoo

Journal of Applied Marketing Theory

This exploratory research, utilizing both open-ended and likert-type questions, identifies who voters trust on Facebook for information about Presidential candidates as well as the benefits of using Facebook for obtaining this information. In line with Social Identity Theory, results indicate that some sources, especially those that are respected/intimate are far more trusted than others, e.g., local media, national media, and celebrities. Findings indicate that voters, drawn from a national online sample, enjoy the social aspects of connecting with like-minded individuals, use it to source information about candidates, find the platform convenient, but express some concerns over the reliability of information …

Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti

Journal of Applied Marketing Theory

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street food, the characteristics of the product offering and the domain within which it is served and consumed. To achieve this aim the author engages in a narrative review of academic research on consumer behavior of street food, provides a holistic picture of consumption experience of street food through consolidating and interpreting research findings, and extends the theoretical understanding …

Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru

Journal of Applied Marketing Theory

Measuring an individual's social influence (SI) capability is gaining traction with the rapid growth and expansive reach of online social networks (OSN). However, most existing frameworks and methods are confined to graphical theories or the structural properties of these networks. Even behavioral investigations are often limited to a narrow set of influencing behaviors and confront significant challenges in encompassing the breadth of human psychological characteristics. This study aims to address this gap through an exhaustive and focused literature review, concentrating on the definitions of human behavior characteristics rooted in established sociology and psychology theories. Beyond providing a comprehensive overview, the …

Alternative Agrifood Systems And The Economic Sustainability Of Farmers' Cooperatives: The Chinese Experience, Zhanping Hu, Qian Forrest Zhang

Research Collection School of Social Sciences

Most registered farmers' cooperatives in China are de facto private enterprises; while many bring economic gains to farmers, they do not function as cooperatives. Among the small minority that started as authentic cooperatives, however, most struggled to provide economic benefits to members, unable to achieve economic sustainability. The failure of true farmers' cooperatives in China has been widely studied; the success of the few that did become economically sustainable, however, remains poorly understood. Using a sample of 70 farmers' cooperatives across the country and comparing three “extreme cases”—cooperatives that are both authentic and economically successful—with the rest, this study argues …

2024 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2024.

Mobile Money Innovations, Income Inequality And Gender Inclusion In Sub-Saharan Africa, Simplice A. Asongu, Peter Agyemang-Mintah, Joseph Nnanna, Yolande E. Ngoungou

All Works

This study assesses the role of mobile money innovations on income inequality and gender inclusion in 42 sub-Saharan African countries from 1980 to 2019 using interactive quantile regressions. It finds that, first, income inequality unconditionally reduces the involvement of women in business and politics. Second, mobile money innovations interact with income inequality to have a positive impact on women in business and politics. Third, the net effects of mobile money innovations on gender inclusion through income inequality are consistently negative. Fourth, as the positive conditional or interactive effects and negative net effects are consistent across the conditional distribution of gender …

Organizational Toxicity: Exploring Factors That Cultivate Toxicity In Air Force Maintenance Organizations And Their Impact On Enlisted Airmen, Bryan Keith Wong

Electronic Theses and Dissertations

Workplace toxicity negatively impacts organizations and harms employees within those organizations. However, each organization is subject to various influences and contexts, and understanding toxicity within specific contexts provides practitioners with the knowledge of its origin, influential factors, and how to respond. The U.S. Air Force is rich in culture and subcultures; it is also subject to toxicity, which is affected by several military-unique factors. Yet, toxicity in the military has been primarily explored through the leadership lens with limited insights into other influential elements, such as followers and the workplace environment. Additionally, little attention has been placed on the effects …

Nebraska Department Of Transportation Strategic Audit, Chloe Hoover

Honors Program: Senior Projects (Public)

The Nebraska Department of Transportation (NDOT) is a state government agency that is responsible for the planning, development, design, construction, maintenance, and administration of the state highway system. Two strategic analyses are completed about NDOT: a PESTEL analysis and Porter’s Five Forces analysis. Both of these analyses showed that since NDOT is a state agency, it impacts foundational aspects of its strategy. NDOT’s strategy is influenced by its financial strategy, policies or political influence, and public importance. NDOT competes with other companies in its workforce and employees and/or applicants leaving NDOT for other companies. This report details NDOT’s strategy, competitive …

Integration Of Ai In Project Management World And Impacts, Shravani Ramaiah, Keerthivasan Kumar

School of Professional Studies

In organizations, effective project management is crucial to achieving business objectives. The ability to gain real-time insights from dynamic data across areas such as finance, resource allocation, and performance metrics can significantly enhance decision-making. Instead of relying on manual report generation, the integration of Artificial Intelligence (AI) can enable managers to access actionable insights instantly. AI-driven analytical tools provide live data analysis, allowing managers to make more informed and timely decisions. This is especially important when paired with Agile methodologies, as AI can help streamline processes, reduce manual effort, and maximize efficiency by automating routine tasks and providing predictive analytics. …

Audit Firms' Entry Into H-Share Audit Market And Mainland Audit Pricing: Evidence From China, Rui Zhang, Gaoliang Tian, Zichen Tian, Liuchuang Li

Research Collection School Of Accountancy

Purpose: This study aims to investigate whether mainland Chinese audit firms’ entry into the H-share market to provide audit services affects their mainland audit pricing. Design/methodology/approach: Using data on A-share listed companies in China from 2008 to 2018, a difference-in-differences model to test the research question is designed. Robustness tests are conducted to rule out alternative explanations and additional tests to shed light on the extent and inner workings of the main effect. Findings: The entry of mainland audit firms into the H-share audit market leads to a significant decrease in mainland audit pricing. Moreover, this main effect is (i) …

Do Commercial Ties Influence Esg Ratings? Evidence From Moody's And S&P, Xuanbo Li, Yun Lou, Liandong Zhang

Research Collection School Of Accountancy

We provide the first evidence that conflicts of interest arising from commercial ties lead to bias in environmental, social, and governance (ESG) ratings. Using the acquisitions of Vigeo Eiris and RobecoSAM by Moody's and S&P as shocks to the commercial ties between ESG rating agencies and their rated firms, we show that, after their acquisitions by the credit rating agencies (CRAs), ESG rating agencies issue higher ratings to existing paying clients of the CRAs. This effect is greater for firms that have more intensive business relationships with the CRAs, but weaker for firms with more transparent ESG disclosures or higher …

Liberalizing Home-Based Business, Sumit Agarwal, Tien Foo Sing, Changcheng Song, Jian Zhang

Research Collection Lee Kong Chian School Of Business

Working at home benefits entrepreneurs by lowering fixed costs and allowing them to engage in joint market and household production. We evaluate a large-scale reform in Singapore, the Home Office Scheme, that allowed business creation at one's residential property and study whether home-based entrepreneurship spurs entrepreneurial activities. The difference-in-differences estimate shows that the reform led to a significantly higher level of business creation and that the firms newly created in response to the reform had a higher survival rate. The effect is more pronounced for low-income female individuals and industries with high startup capital, implying that financial constraints and nonpecuniary …

Fomo And The Ico: The Changing Salience Of Quality Signals, Simon J.D. Schillebeeckx, Sandzhar Tazhibaev, Johannes Gartner

Research Collection Lee Kong Chian School Of Business

The manuscript investigates whether the individual personality trait, Fear of Missing Out (FOMO)—typically considered negative—influences the willingness of individuals to contribute to Initial Coin Offerings (ICOs), a phenomenon that emerged after the blockchain revolution. We conducted both qualitative and quantitative work in this space and present the results of an international survey, including a conjoint experiment. Theoretically, we anchor our study in signaling theory and propose that signal valence (the positive or negative interpretation of a signal) can diverge from signal intent. Specifically, we find that candidate ICO funders with strong FOMO behave predictably irrationally. They are more likely to …

Trust Building Across And Within Cultures: A Study Of Guinea, West Africa, And China, Hwee Hoon Tan, Xiushun Sun, Yue Wang

Research Collection Lee Kong Chian School Of Business

Adopting a cross-cultural perspective, this study provides insights into how Chinese multinational corporations (MNCs) with a focus on Confucian values, builds trust and contributes to the globalization process in African settings, specifically Guinea. Using a mixed-methods methodology, we explore the dynamics of trust relationships within and across cultures. In Study 1, semi-structured interviews were conducted with 19 Chinese supervisors, 20 Guinean supervisors and 19 Guinean workers. We found Chinese expatriates to emphasize ability and integrity in trust building while Guinean workers care more about benevolence. Drawing on the insights of study 1, we proposed a model of interpersonal trust within …

Flexible Vs. Dedicated Technology Choice In The Presence Of Multiproduct Subscription Programs, Liling Lu, Onur Boyabatli, Sarah Yini Gao

Research Collection Lee Kong Chian School Of Business

Recently, automotive manufacturers have started offering multi-car subscription programs that give customers access to a menu of car models with possibility of switching between the models. The maintenance and depreciation costs during the program are borne by the manufacturers before the cars are sold in the pre-owned market. This paper studies how offering such a subscription program shapes the firm’s flexible versus dedicated technology choice and capacity investment decisions. We consider a two-product firm that makes these decisions under uncertain demand in a single subscription period. The firm faces two types of demand based on which product is requested at …

An Integrative, Systematic Review Of The Situational Judgment Test Literature, Sven Kepes, Sheila K. Keener, Filip Lievens, Michael A. Mcdaniel

Research Collection Lee Kong Chian School Of Business

Situational judgment tests (SJTs) are popular assessment approaches that present scenarios describing situations that one may experience in a job. Due to its long history and cross-disciplinary nature, today’s SJT literature is quite fragmented. In this integrative review, we start by systematically taking stock and synthesizing the SJT literature from the different scientific disciplines via bibliometric techniques on 524 unique documents. We identify six literature clusters (i.e., SJTs in the medical sciences, SJTs in personnel selection, methodological issues and SJTs for specific constructs, SJTs to assess emotional intelligence and related constructs, technological advances in SJTs, SJTs for teacher assessment and …

Short-Term Personality Development And Early Career Success: Two Longitudinal Studies During The Post-Graduation Transition, Mary-Louise Hotze, Zihan Liu, Chu Chu, Erica Baranski, Kevin A. Hoff

Research Collection Lee Kong Chian School Of Business

Objective: Investigate short-term personality development during the post-graduation transition. Background: Prior research indicates that long-term personality development matters for employment outcomes. However, this evidence is primarily limited to multi-year longitudinal studies. This research switches the focus to personality changes during a shorter, impactful life transition. Method: We examined how short-term personality development during the 14-month post-graduation transition relates to early career outcomes among two diverse samples of graduates from universities (N = 816) and community colleges (N = 567). We used latent growth curve models to examine associations between career outcomes measured 14 months after graduation with initial personality levels …

Impact Of State-Level Family Policies On Female Labor Force Participation And Entrepreneurship, Kathryn Staczek Rudloff

Theses and Dissertations

This dissertation aims to investigate the impact of state-level family policies on women's participation in the labor force in the United States, focusing specifically on the rise of self-employment and solopreneurship among women. The research seeks to answer the following question: "How do family policies at the state level impact participation of American women in the labor force?"

The study utilized a convergent parallel mixed-methods design. A composite index of state level family policies was created to conduct cross-sectional exploratory data analysis of female labor force participation. Additionally, a qualitative phenomenological study of solopreneurs provided a deeper understanding of the …

Economic Evaluation Of Grazing Steers On Summer Annuals Sod-Seeded Into Warm-Season Perennial Pasture, Ivanelle Meyer, Michael P. Popp, Christine C. Nieman, James L. Mitchell, Kenneth P. Coffey

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Objectives

Materials and Methods

Results and Discussion …

A Historical Assessment Of The Number Of Days Required To Plant The Arkansas Soybean Crop, Bayarbat Badarch, K. Bradley Watkins, Terry Griffin

Agricultural Economics and Agribusiness Faculty Publications and Presentations

The primary objective of this paper is to quantitatively analyze the number of acres planted per suitable fieldwork day and the total number of fieldwork days available for the complete planting of soybeans (Glycine max L.) in Arkansas. Total days to plant soybeans in each spring from 1980 to 2023 averaged about 33 days, indicating that roughly 33 days are expected, on average, from the month of April to May based on USDA-NASS weekly crop progress and condition data. Furthermore, the average soybean planted acres is estimated at 106,736 acres per day within the study period. Recently, variations in …

North Dakota Corn Efficiency Frontier: Stochastic Frontier Analysis, Bayarbat Badarch, David C. Roberts, Michael P. Popp

Agricultural Economics and Agribusiness Faculty Publications and Presentations

According to climate studies in North Dakota, the state's crop-growing season has been extended. In addition, many studies have shown technological advances in crop production. However, the state has not addressed how crop yield has been affected by weather changes. Thus, this paper investigates the state's corn (Zea mays) yield potential and efficiency measures based on agricultural input use and weather variables from 1994 to 2018. We found that the effects of temperature and precipitation on the state's corn yield frontier (potential) were greater than those of changing agricultural input variables. The stochastic frontier model indicates that the …