Business Commons^™

Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer Ph.D., Chloe Murphy

AMTP Proceedings 2024

The goal of this study is to extend prior research by examining generational differences in consumer behavior. Most consumer decision-making models describes five main stages: 1) problem recognition, 2) information search, 3) alternative evaluation, 4) purchase, and 5) post-purchase. Although various scales can be utilized in order to measure each stage of this process, the authors decided to focus on a promotion-focus scale for problem recognition, an information acquisition scale to measure information search, a quality-consciousness scale and a price-consciousness scale to measure alternative evaluation, a confused by over-choice scale and a compulsive buying scale to measure purchase, and a …

Zoomer Generation: Used Car Automobile Purchasing Behaviors, Scott E. Whitaker, Joe Spencer, Giovanni Calise

AMTP Proceedings 2024

There is a growing trend of online automobile purchasing that is altering the relationship between consumers and automobile dealerships. Consumers are more informed and seek a larger variety of inventory and options when shopping for used vehicles. The online marketplace provides a viable alternative to local dealerships who have hereto dominated much of the market. This research shows the current generation of Zoomers is helping to drive this trend which has significant marketing implications toward the industry. There remains a gap in the academic body of knowledge examining this behavior in relation to large online purchases such as automobiles. This …

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

AMTP Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

The A-B Gap: An Assessment Of The Differences Between Ethical Attitudes And Ethical Behaviour Among The Next Generation Of Business Leaders In South Africa, Christo Bisschoff, Sam Fullerton

AMTP Proceedings 2024

The current study scrutinizes differences between the ethical attitudes and behaviour of South Africa’s future generation of business leaders. The target population comprises first-level employed business managers who are currently completing an executive MBA degree. Business managers at three selected South African business schools comprised the sampling frame. Each member of the target population received an online link for access to a questionnaire which featured a previously validated series of balanced 6-point itemized rating scales. Data were collected on both behaviour and attitudes regarding 14 questionable business behaviours, each representing a potential breach of ethical conduct. A 60% response rate …

Detecting Barriers And Drivers To The Adoption Of Circular Business Models In Small Companies From Developed And Developing Countries, Nathalie Touratier-Muller, Nikolina Koporcic, Stefan Markovic, Vesna Damnjanovic

AMTP Proceedings 2024

Circular business models (CBMs) have become crucial elements of the ecological and social transition of developed as well as developing countries. However, there is a lack of research focusing on small firms that are adopting CBMs, while facing various resource constraints. As small firms are becoming more conscious of the advantages of CBMs, there is a practical need to identify barriers and drivers to the adoption of those models, to accelerate their development trajectory. To contribute to these theoretical and practical needs, in this paper, we consider the CBMs of small firms and focus on a comparison between developed and …

The Dance Of Longevity: Rhythms Of Maturity In Mnes Subsidiary Management, Mehdi Rasouli Ghahroudi, Sundar Balakrishnan

AMTP Proceedings 2024

We investigate the factors influencing the sustainability of subsidiaries and their effective management in host countries over the long term. We explore the impact of subsidiary mandates on longstanding subsidiaries in comparison to younger counterparts, validating our hypotheses through the analysis of data from 1,463 Japanese subsidiaries operating in 26 developing and developed countries. Our findings reveal that efficiency and strategic asset-seeking subsidiaries are more likely to maintain longer operations in the host market. Additionally, we contribute to the literature by applying the resource-based view and institutional theory to promote the longevity of subsidiaries. Our results underscore the necessity of …

Reverse Flow Logistics In Manufacturing Operations, Jeffrey Wendt, Gary Holmes

AMTP Proceedings 2024

The purpose of this research is to examine the suggestion that reverse flow can play a positive role in sustainable impacts and in reducing forward logistics cost structures. The coupling of both forward and reverse product and component flow can be a challenging task because, depending on the returned products’ disposition, the forward flow inventory management can be affected. The need for an integrated reverse supply chain that mirrors the forward supply chain is essential and failure in having forward visibility negates the reverse flow. If successful, it will result in reduced manufacturing costs and increased profits throughout the chain.

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

AMTP Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …

The Interplay Of Organic Label, Natural Imagery, And Domestic Country-Of-Origin Claim In Shaping Consumer Responses: Independent, Interactive, And Conditional Effects, David Bourdin, Phillip Frankhofer

AMTP Proceedings 2024

With sustainable consumption on the rise, firms are increasingly showcasing their environmental efforts. However, it is still unclear how effective different verbal and visual ‘green’ product cues are in influencing consumer preferences. Addressing this gap, this study examines the independent and interactive effects of an organic label, natural imagery, and a local origin claim on consumer responses to packaged milk. Furthermore, the role of three potential moderators (green product skepticism, consumer ethnocentrism, and environmental concern) is considered. A 2x4 experimental study was conducted with 178 consumers. Structural equation modeling results show that an organic label and natural imagery indirectly increase …

Interactions Between Societal, Social, And Social Media Marketing, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2024

This research explores the interactions among societal, social, and social media marketing concepts to provide clarity and distinction. These concepts are often confused, causing misunderstanding and misuse in practice. Societal, social, and social media marketing concepts need to be differentiated from one another and linked to the appropriate marketing tactics for them to be understood and utilized effectively in practice.

Relationship Marketing And Collegiate Affinity Credit Cards: An Analysis Of Eleven Years Of Cfpb Data (2009 – 2020), Neleen S. Leslie-Piper

AMTP Proceedings 2024

Deregulation and increased market information have made competition fierce in today's market. Service marketers have sought to increase their competitive advantage by focusing on branding and social benefits to augment the functional benefits provided by the services they offer (Fock, Woo, and Hui, 2003). Financial services represent one such industry. Banks have, in recent decades, partnered with organizations with strong membership or supporter bases to create specialized products, including credit cards that are offered exclusively to various organizations. The primary goal of affinity marketing is to capitalize on the relationship between the affinity organization and its members for the promotion …

Embracing Digital Marketing Technologies And Increasing Student Engagement Through Marketing Agility And Reactance, Manisha Mathur

AMTP Proceedings 2024

This study aims to explore the role of marketing agility capability in facilitating students' acquisition of essential knowledge, skills, and abilities related to emerging technologies, as well as their active engagement with the course material. Utilizing Partial Least Squares Structural Equation Modeling of the data acquired from marketing students, this comprehensive inquiry yields valuable insights into the intricate dynamics of student responses to marketing technology within educational settings, emphasizing the pivotal role of nurturing digital fluency and marketing agility to enhance engagement and readiness for the professional arena.

The Impact Of Environmental, Social And Governance (Esg) Practices On The Financial Performance Of Green Companies In Malaysia: An Empirical Analysis, Zaemah Zainuddin, Norazlina Abd. Wahab, Wahidah Shari, Muhamad Abrar Bahaman, Rosylin Mohd Yusof, Norzitah Abdul Karim

The Indonesian Capital Market Review

This study examines the relationship between Environmental, Social, and Governance (ESG) perfor- mance and the financial performance of green companies in Malaysia. Analyzing 280 observations from 56 green companies listed in Bursa Malaysia from 2016 to 2020, the study employs rigorous regression analysis. The results indicate that ESG performance does not significantly influence the financial performance of these green companies. Instead, total sales and liability significantly impact both Return on Asset (ROA) and Return on Equity (ROE). These findings suggest that, despite the growing emphasis on ESG in the business sphere, other internal factors may have a more substantial effect …

How Does Big Data Affect Organizational Financial Performance In Turbulent Markets? The Role Of Customer-Linking And Selling Capabilities, Omar S. Itani, Ashish Kalra, Amin Rostami

Marketing Faculty Publications

The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration differences between markets and customer change caused by technology turbulence. Using data collected at the firm level and building on Task- Technology Fit Theory and Dynamic Capabilities Theory, empirical results indicate that BDA-fit is important to drive organizational financial performance through the development of customer-linking and selling capabilities. These results vary across markets, with BDA-fit having stronger effects on …

Separately Measuring Home-Field Advantage For Offenses And Defenses: A Panel-Data Study Of Constituent Channels Within Collegiate American Football, Matthew J. Mcmahon, Sarah Marx Quintanar

Economics & Finance Faculty Publications

We improve constituent-channel estimates of home-field and neutral-site advantage for collegiate American football's top division by utilizing a richer, 12-season data set and by exploiting the COVID-19 pandemic as a random shock. Novel to the literature, we separately examine points scored by each team, allowing us to identify impacts on each team's offense and defense individually. The information set provided by our model is a strict superset of that provided by the previous standard in the literature, making ours a strictly dominant modeling choice. We demonstrate this improvement theoretically and empirically. Physiologically, away-team travel distance does not impact their own …

Navigating Social Commerce: Analyzing The Economic Impact And Practical Strategies For Small E-Commerce Ventures Utilizing Social Networks For Sales And Brand Loyalty, Zachary Redmon

Honors Theses

No abstract provided.

Team Psychological Contracts: Effects Of Gender And Social Comparison Orientation, Bonnie S. O'Neill, Martin D. Hassell

Management Faculty Research and Publications

Understanding the psychological contract (PC) perceptions of college students is crucial for attracting and retaining them as early-career employees. We explore how gender and social comparison orientation (SCO) serve as antecedents and moderators of PC breach. Potential PC obligations were examined across 34 teams of full-time business students. Moderated relationships between SCO and gender were examined relative to PC development, breach, and commitment via a survey following a semester-long team project. Results showed that gender significantly influenced obligation perceptions, with females possessing stronger obligations of their team. Positive relationships existed between SCO and the strength of reported obligations and with …

Capital Market Liability Of Foreignness And Country-Of-Origin Stereotype: An Empirical Investigation, Abiodun Ige, Marvin Washington

Business Faculty Publications and Presentations

Foreign firms face a liability of foreignness (LOF) in capital markets outside their home countries. Focusing on discrimination hazards as an antecedent to capital market liability of foreignness (CMLOF), we extend the concept of country-of-origin stereotypes to capture discrimination hazards in capital markets. We employ data from foreign firms listed on the three major stock exchanges in the United States from 2002 to 2016 to demonstrate that, compared with domestic US firms, foreign firms are discounted on major stock exchanges in the US and that foreign firms from countries stereotyped as high-warmth and high-competence are not discounted. Our results reveal …

Issue 6, Thrive Gala, First Edition, Janell Gamboa

Thrive

Published for the second annual Thrive gala in 2024 showing photographs from the first annual Thrive gala in 2023.

J Mich Dent Assoc April 2024

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association provides news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. It stands as the primary publication reaching Michigan dentists.

In the April 2024 issue, the Journal focuses on the landscape of practicing in rural settings. Original content includes:

• A cover story highlighting Michigan’s Donated Dental Service Program
• A feature on Michigan’s Revised Kindergarten Oral Health Assessment Law
• A feature article on the origins, future, and use of the CDT Code
• Profiles of the 2024-25 MDA Officer, Trustee and ADA Delegation candidate
• An …

The Impact Of Government Data Open Platform Construction On Promoting The Development Of Digital Government: An Econometric Analysis Based On Psm Model, Taitian Mao, Tang Gan, Jinliang Chen

Journal of Scientific Information Research

[Purpose/significance]Open government data is the direction of the digital development of government, and exploring the impact of the Open Government Data Platform （OGDP） on the development of digital government is of guiding significance in advancing the goal of modernizing the national governance system and governance capacity. [Method/process]Based on the establishment or not of OGDP, this paper uses the propensity score matching method to investigate the causal relationship between OGDP construction and digital government development by using the cross-sectional data of 101 prefecture-level cities across China in 2019 as the research sample for empirical analysis. [Result/conclusion]Overcoming sample selection bias and eliminating …

Ada Report: Ada Board Discusses New Services, Ce Changes, And Dental School Issues, Michele Tulak-Gorecki Dds

The Journal of the Michigan Dental Association

Michele Gulak-Gorecki, DDS, 9th District Trustee for the ADA, highlights discussions from the winter ADA Board meeting. Key points include the emphasis on ADA values, expansion of member services such as financial offerings, updates on revenue and membership models, collaboration with new dentists, improvements in continuing education programs, and insights from dental school deans on reducing education costs.

Mda At Your Service: What Is The Beneficial Ownership Information Report?, Kristin Johnson Dds

The Journal of the Michigan Dental Association

MDA Staff, with input from Kristin Johnson, DDS, explains the Beneficial Ownership Information Report required by the Corporate Transparency Act. Dental practices with fewer than 20 full-time employees and <$5M in annual sales must file by Jan. 1, 2025. They also address MIOSHA regulations, dental assistant duties, and access to MDA resources like the Delegation of Duties Chart and educational videos on infant oral health.

Tea Shop Manager, Ruben Becerril

Posters - 2024

Tea Shop Manager is meant to be a business simulator game. Business is a subject that is difficult to learn especially as a child who may not understand how the world works yet. Business is all about its application to the real world, as a result the game will:

• Bring aspects of business, simplify it, and then apply it to a semi-realistic setting such as managing a shop.

• Concepts and skills will be taught through the user’s interaction with the game.

• Show statistics based on management performance.

Drivertech Vehicle Monitoring System, Sarah Aldhafeeri, Fillip Cannard, Kaitlyn Ledon, Shea Spellman

Posters - 2024

DriverTech provides critical data to shipping companies about their fleets of vehicles and drivers. This is done through their vehicle monitoring system. Unfortunately, Windows 10 is reaching end of life, and DriverTech is looking for a new software solution.

The Fallacy Of Auditor Independence And A Possible Solution, Harrison Hall

Senior Honors Theses

The goal of this paper is to analyze present research for the importance of independence to the auditing profession, determine the greatest threats to auditor independence today, the problems these threats have caused and to explore a possible solution to these problems. For many years, audit professionals have been considered the gatekeepers of the public market. Since the passing of the Securities Acts in the 1930’s, the structure of the privatized audit industry has made it incredibly difficult for auditors to remain independent from their clients. Client fees, the rise of non-audit services and the complexity of audit-client relationships pose …

Blockchain Voting Machines: An Approach To Election Security, Zane Taylor Hollandsworth

Senior Honors Theses

Blockchain is a popular technology that has found itself as the proposed solution to a variety of technological problems. In the case of voting machines, blockchain seems to show promise based on its unique attributes of immutability and decentralization. Reviewing the state of current voting machines, there is a displayed lack of support for direct-recording electronic (DRE) voting machines in the general population due to the many controversies. By looking into the functionality of proposed blockchain systems and creating an implementation to test the functionality of a blockchain voting system while taking the data on voting machines into consideration, it …

2024 Research Day Program, Lincoln Memorial University

Research Day

This program contains abstracts and presentation summaries from LMU's 2024 Annual Research Day conference.

Beneficial Owner Reporting: Our Role As Trusted Advisor, Shelby Follis, Michelle Freeman

ETSU Faculty Works

Article Excerpt: The Anti-Money Laundering Act of 2020, enacted on Jan. 1, 2021, contained the first-ever federal requirement for certain legal entities to identify and report their beneficial owners, also known as the Corporate Transparency Act (CTA). The CTA was designed to “prevent wrongdoers from exploiting United States corporations and limited liability companies for criminal gain, to assist law enforcement in detecting, preventing, and punishing terrorism, money laundering, and other misconduct.” As trusted advisors, CPAs should consider informing clients of the new reporting requirements and advise them on the best option to pursue, even if they do not file the …

The Impact Of Government Subsidies On Ev Manufacturers, Connor Quinton

Senior Honors Theses

Government subsidies play a pivotal role in shaping the landscape of the electric vehicle (EV) industry in the United States. This research delves into the relationship between government support and the financial performance of EV manufacturers. This research aims to examine financial statements and market data to analyze the impact of government subsidies and incentives influence the revenue of EV manufacturers to provide a comprehensive understanding of the economic aspects of these policies on both individual companies and the EV sector as a whole. Beyond the financial aspects, this study will also address the ethical considerations associated with government support …