Business Commons^™

2024 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2024.

Resilience To Supply Chain Disruptions: An Investigation Of The Roles Of Innovativeness And Green Supply Chain Management Practices During The Covid-19 Pandemic, Lindsay Givens

Graduate Theses and Dissertations (2019 - present)

The number of global supply chain disruptions is increasing at an alarming rate. These disruptions vary in terms of source, duration, and scope, but all pose major threats to the continuity of firms worldwide. Because of this increase in turbulence, there has been heightened interest in recent years surrounding the development of firm-level resilience to such disruptions. The supply chain sustainability research stream is relatively well-developed; less is known, however, about specific strategies for strengthening resilience. This study aims to contribute to the resilience literature by examining the viability of innovativeness and the adoption of green supply chain management practices …

Examining Outcomes Of Privacy Risk And Brand Trust On The Adoption Of Consumer Smart Devices, Marianne C. Loes

Graduate Theses and Dissertations (2019 - present)

With more connected devices on earth than there are people, Internet of Things (IoT) is arguably just as innovative as the original introduction of the Internet. Though much of the research on technology acceptance and adoption has been conducted in organizational settings, the consumer use of IoT technologies, such as smart devices, is becoming a fertile field of research. The merger of these research streams is especially relevant from a societal perspective as smart devices become more embedded in consumer’s daily lives, particularly with the introduction of the “meta verse.” While original technology acceptance research is limited to two system-specific …

Quantum Machine Learning For Credit Scoring, Nikolaos Schetakis, Davit Aghamalyan, Micheael Boguslavsky, Agnieszka Rees, Marc Rakotomalala, Paul Robert Griffin

Research Collection School Of Computing and Information Systems

This study investigates the integration of quantum circuits with classical neural networks for enhancing credit scoring for small- and medium-sized enterprises (SMEs). We introduce a hybrid quantum–classical model, focusing on the synergy between quantum and classical rather than comparing the performance of separate quantum and classical models. Our model incorporates a quantum layer into a traditional neural network, achieving notable reductions in training time. We apply this innovative framework to a binary classification task with a proprietary real-world classical credit default dataset for SMEs in Singapore. The results indicate that our hybrid model achieves efficient training, requiring significantly fewer epochs …

Project Foresight Annual Report, 2022-2023, Paul Speaker

Faculty & Staff Scholarship

Project FORESIGHT is a business-guided self-evaluation of forensic science laboratories across the globe. The participating laboratories represent local, regional, state, and national agencies. Economics, accounting, finance, and forensic faculty provide assistance, guidance, and analysis. Laboratories participating in Project FORESIGHT have developed standardized definitions for metrics to evaluate work processes, linking financial information to work tasks, and functions. Laboratory managers can then assess resource allocations, efficiencies, and value of services—the mission of Project FORESIGHT is to measure, preserve what works, and change what does not.

The benchmark data for the 2022-2023 performance period includes laboratory submissions for a variety of fiscal …

Association Between Food Insecurity And Chronic Health Condition Among Adults (18 To 48), Prasanth Reddy Guda

Electronic Theses, Projects, and Dissertations

Uncertainty or limited access to safe food, known as food insecurity, can affect the health and healthcare needs of individuals with several chronic conditions. During 2022, 12.8 percentage (around 17.0 million) of households in the United States experienced food insecurity. The main objective of this study was to examine the Association between food insecurity and chronic health conditions adults. We collected data from NHIS 2022 sample Adults’ Interview (The National Health Interview Survey). The research question asked are: (Q1) Are there certain long term health issues that are more common among adults facing food insecurity age in between the ages …

Effectiveness Of Cnn-Lstm Models Used For Apple Stock Forecasting, Ethan White

Electronic Theses, Projects, and Dissertations

This culminating experience project investigates the effectiveness of convolutional neural networks mixed with long short-term memory (CNN-LSTM) models, and an ensemble method, extreme gradient boosting (XGBoost), in predicting closing stock prices. This quantitative analysis utilizes recent AAPL stock data from the NASDAQ index. The chosen research questions (RQs) are: RQ1. What are the optimal hyperparameters for CNN-LSTM models in stock price forecasting? RQ2. What is the best architecture for CNN-LSTM models in this context? RQ3. How can ensemble techniques like XGBoost effectively enhance the predictions of CNN-LSTM models for stock price forecasting?

The research questions were answered through a thorough …

Investigating The Potential Of Augmented Reality In Creating A Sense Of Place On College Campuses, Linda White

Electronic Theses, Projects, and Dissertations

This project examines how designing an augmented reality (AR) campus navigation app can improve college students' sense of place and connection with California State University, San Bernardino (CSUSB). To guide the design of the app, I engaged in qualitative research using a curated campus walk protocol that invited students to walk to their favorite place on campus and record their walk while narrating it.

My analysis reveals the larger patterns that students use to select favorite places and favorite routes to those places, as well as how space navigation may lead to the formation of a sense of connection with …

Study Of Brain Tumor Prediction By Using Machine Learning, Vishaya Ummaneni

Electronic Theses, Projects, and Dissertations

Technological advancements in deep learning and machine learning have greatly improved the diagnosis and analysis of medical images. This culminating experience project utilized the EfficientNetV2B3 model to predict brain tumors. The research questions are: (Q1) Does the study's deep learning model perform better than current methods when it comes to predicting brain tumor? (Q2) How much does the model's performance change when using different optimizers such as Adagrad, Adam, and SGD? (Q3) Can the regularization method, such as dropout, enhance the neural network model's generalization? The findings are as follows: (Q1) Yes; the EfficientNetV2B3 model performs better than current methods. …

Enhancing Audit Quality Through Artificial Intelligence: An External Auditing Perspective, Jonah Mitan

Accounting Undergraduate Honors Theses

The evolving landscape of the audit profession has been significantly influenced by the integration of artificial intelligence (AI) and automation, marking a pivotal shift in audit methodologies, the auditors' roles, and the overarching quality of audits. This thesis delves into the breadth of AI's impact on the industry through a comprehensive review of academic literature, professional publications, and industry insights, highlighting the transformative effects of AI on audit processes. AI-driven tools, including machine learning, deep learning, and natural language processing can expedite laborious audit tasks, enhancing data analytics capabilities, and enabling more accurate risk assessment and fraud detection. AI technologies …

Faculty-Led International Business Seminar In Dublin, Ireland: An Account Of Personal Experiences And Reflection Of The Difference In Work-Life Balance Between Ireland And The United States Of America, Megan Hanigan

Accounting Undergraduate Honors Theses

The study abroad program consisted of four weeks of learning through cultural immersion, tours, classes, travel, and personal experiences. I was granted the opportunity to travel abroad to a foreign country with fellow University of Arkansas students. While abroad, I learned about international business affairs and participated in local Irish activities. The purpose of the study abroad trip was to provide the students in attendance with the chance to immerse in another culture while learning about the differences between office structures in America and Ireland.

An Inconvenient Truth About ‘Bundling’ Commitment, Engagement, & Embeddedness: Unbundling To Extend Theory On Turnover Motivations And Beyond, Carl Maertz, Clark D. Johnson, Brittney C. Bauer

School of Business: Faculty Publications and Other Works

This paper critiques a research practice that we call “bundling,” which has produced highly popular constructs in the organizational behavior literature, including organizational commitment, employee engagement, and organizational embeddedness. We show how these bundled constructs, using broad labels from common parlance, have produced overlapping meanings, confounded theoretical mechanisms, and imposed limiting “ideal employee” conceptions in the literature, organizations, and ultimately, societal discourse about employees. We argue that “unbundling” these constructs can provide multiple benefits to theory, empirical inquiry, and practical assessment of complex employee motives. As a demonstration, we unbundle the three focal constructs to integrate and clarify their component …

Sports Science: An Entrepreneurial Venture, Nicole J. Jones

Senior Honors Projects

In sports science, ensuring maximum athlete safety and optimizing data utilization are pivotal yet leave room for further work. My project, Unbeaten SafeWare, addresses these critical issues by focusing on two primary concerns: preventing heat-related and cardiac illnesses, which are significant causes of athlete fatalities, and enhancing the transparency and utility of sports data. This initiative involves developing a shirt integrated with sensors to monitor vital signs and an athlete management system to handle data input, storage, analysis, and accessibility for athletes.

The project has advanced through the efforts of a multidisciplinary team, which includes biomedical engineering undergraduates, two faculty …

The Future Of The Organization Of The Petroleum Exporting Countries, Mikayla Gross

Honors Program: Senior Projects (Public)

The Organization of the Petroleum Exporting Countries (OPEC) is a multinational and intergovernmental organization that dictates the petroleum exportation policies of 13 countries: Algeria, Angola, Equatorial Guinea, Gabon, Iran, Iraq, Kuwait, Libya, Nigeria, the Republic of the Congo, Saudi Arabia, the United Arab Emirates and Venezuela (About Us, 2023). The mission of OPEC is to ensure a stable supply of petroleum through its shared policies for its Member Countries and consumers (Our Mission, 2023). Iran, Iraq, Kuwait, Saudi Arabia, and Venezuela founded OPEC in 1960 under the foundations and principles that dictated the international world order. Those foundations and principles …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Jp Morgan Chase Strategic Analysis, Carson Swartzbaugh

Honors Program: Senior Projects (Public)

JP Morgan Chase is an American financial institution that touches all sides of the financial sector, including commercial banking, consumer banking, investment banking, and asset management, to name a few. JP Morgan Chase is the largest American Bank and a global leader in the financial industry. A PESTEL analysis of JP Morgan Chase and the financial sector of the United States will give an overall view of the industry while providing critical insight into the opportunities and challenges faced by JP Morgan Chase and its competitors. Additionally, Porter’s Five Forces will focus on the competitive environment in which JP Morgan …

A Strategic Audit Of Instacart, Taylor Durbin

Honors Program: Senior Projects (Public)

Instacart is an online grocery delivery and pick-up service that allows users to order groceries and other household items from local and large stores and retailers through its website or mobile app. Apoorva Mehta founded Instacart in 2012 with the intent to help people conveniently access the food they enjoy, and the service now reaches over 14,000 cities across the United States and Canada. This report provides a comprehensive analysis of the company as its rise to becoming a prominent player in the online grocery delivery industry has skyrocketed demand for the service and presented numerous operational challenges for the …

Target Strategic Audit, Ashley Mcrae

Honors Program: Senior Projects (Public)

Target is a prominent American retail chain known for its wide array of affordable yet stylish products. The company has built a strong reputation over several decades for its commitment to offering exclusive brands and unique shopping experiences to its diverse customer base. This strategic audit specifically focuses on the dynamic mass-market retail industry and analyzes Target’s ability to achieve a sustainable competitive advantage in an evolving industry. This report will specifically focus on an overview of the company and its operations, analysis of the competitive advantage Target possesses, and an examination of the strategy Target utilizes. Tools, like Porter’s …

Financial Literacy And Ipo Underpricing, Xiaoran Jia, Kiridaran G. Kanagaretnam, Chee Yeow Lim, Gerald J. Lobo

Research Collection School Of Accountancy

Using an international sample of IPO firms and two country-level measures of financial literacy, we find strong evidence that financial literacy is negatively associated with IPO underpricing. In cross-sectional analyses, we find that the effect of financial literacy in reducing IPO underpricing is more pronounced when the information environment is less transparent. Employing path analysis, we document that information friction, firm transparency, and stock market participation are mechanisms that mediate this relationship. Our study contributes to and extends the literature by providing strong evidence that citizens' financial literacy has an important and consistent influence on IPO underpricing.

The Governance Of Director Compensation, Lily Fang, Sterling Huang

Research Collection School Of Accountancy

The average total compensation of directors in U.S.-listed companies was $342,030 in 2020, 5.06 times the median household income. Directors set their own pay, giving rise to potential self-dealing. We argue and document that in the presence of self-dealing, external mechanisms such as legal standards act as effective means of governance. Following a landmark Delaware court ruling that subjected director pay to a more stringent legal standard, Delaware-incorporated firms reduced director compensation relative to non-Delaware firms and experienced positive and non-transient stock price reactions. Our results indicate that proper governance of director compensation enhances firm value.

Do Firms With Technological Capabilities Rush In? Evidence From The Timing Of Licensing Of Stanford Inventions, Young-Choon Kim, Reddi Kotha, Mooweon Rhee

Research Collection Lee Kong Chian School Of Business

This study investigates the influence of licensees’ technological capabilities on the timing of technology licensing in university technology commercialization. Drawing on the appropriation-collaboration tension from the literature on university technology licensing and intellectual property management, we propose that while the licensee’s technological capabilities drive early licensing by averting technological obsolescence, this effect diminishes significantly with an overlap in the technological domain of the focal invention due to expropriation concerns. Cox regression analysis of Stanford University’s invention dataset confirmed our hypotheses. This research reveals that technology licensing experiences delays with the most suitable licensees, namely, those with strong technological capabilities in …

Bridging The Chasm Between Intentions And Behaviors: Developing And Testing A Construal Level Theory Of Internalwhistle-Blowing, Abhijeet K. Vadera, Ann E. Tenbrunsel, Kristina A. Diekmann

Research Collection Lee Kong Chian School Of Business

The recent wave of corporate scandals has necessitated a more systematic investigation of internal whistle-blowing as a potential way to prevent wrongdoing. Our understanding of whistle-blowing, however, has been hampered by a deep chasm that exists between employees’ intent to blow the whistle and their whistle-blowing behaviors. We argue that to fully bridge this gap, we need to consider employees’ cognitive states at the time of whistle-blowing intentions versus behaviors and to link these cognitive states to the ethical systems within the organization’s ethical infrastructure to understand which systems are more effective in cultivating whistle-blowing intentions and which systems help …

The Regenerative Playbook: Fintech’S Bold Approach To Sustainability, Simon J.D. Schillebeeckx, Ryan Merrill

Research Collection Lee Kong Chian School Of Business

Fintechs are struggling to attract and retain Gen Z and Millennial customers. Research has shown that this demographic is demanding purpose and climate action. As a result, companies are responding by integrating nature-positive actions into fintech activities. Captivating Gen Z and Millennial customers attention with tangible impact, fosters long-term loyalty, retention and business growth.

2024-05-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from May of 2024.

Reinforcement Learning With Maskable Stock Representation For Portfolio Management In Customizable Stock Pools, Wentao Zhang, Yilei Zhao, Shuo Sun, Jie Ying, Yonggang Xie, Zitao Song, Xinrun Wang, Bo An

Research Collection School Of Computing and Information Systems

Portfolio management (PM) is a fundamental financial trading task, which explores the optimal periodical reallocation of capitals into different stocks to pursue long-term profits. Reinforcement learning (RL) has recently shown its potential to train profitable agents for PM through interacting with financial markets. However, existing work mostly focuses on fixed stock pools, which is inconsistent with investors’ practical demand. Specifically, the target stock pool of different investors varies dramatically due to their discrepancy on market states and individual investors may temporally adjust stocks they desire to trade (e.g., adding one popular stocks), which lead to customizable stock pools (CSPs). Existing …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The apparel industry has various categories of fashion. One of these categories known more readily today as fast fashion. Fast fashion has gained immense global popularity over the past decade. The concept of fast fashion apparel involves producing vast amounts of product as quick as possible to sell to the consumer at an aggressively low price. It is important to understand this current phenomenon of the global rise of fast fashion as well as understand the devastating effects our environment is facing because of it. As the vocalization of the harmful effects of fast fashion have become more prevalent …

Comparing And Assessing Four Ai Chatbots' Competence In Economics, Patrik T. Hultberg, David Santandreu Calonge, Firuz Kamalov, Linda Smail

All Works

Artificial Intelligence (AI) chatbots have emerged as powerful tools in modern academic endeavors, presenting both opportunities and challenges in the learning landscape. They can provide content information and analysis across most academic disciplines, but significant differences exist in terms of response accuracy for conclusions and explanations, as well as word counts. This study explores four distinct AI chatbots, GPT-3.5, GPT-4, Bard, and LLaMA 2, for accuracy of conclusions and quality of explanations in the context of university-level economics. Leveraging Bloom’s taxonomy of cognitive learning complexity as a guiding framework, the study confronts the four AI chatbots with a standard test …