Business Commons^™

Faculty Perceptions Of Soft And Hard Skills In Sport Management Curricula, Jonathan Rosenberg Ed.D., Simon M. Pack

The COSMA Journal

While employers still see the value in accessing hard skills, the current hiring process involves placing a greater emphasis on the transferable skills known as soft skills. These soft skills include critical thinking, teamwork, leadership, written and oral communication, and the ability to research independently. As such, hiring managers suggest the onus for developing soft skills rest with faculty as they equip these future employees with the soft skills necessary for a given role or industry. There exists an abundance of research in skill development and employability from the vantage point of the employer and of the graduating student, however, …

Navigating Workforce Utilization Metric In The Indian It Industry: A Multifaceted Study, Shipra Jha

Management Dynamics

The measurement of workforce utilization is a critical concern for organizations, especially within the dynamic landscape of the IT industry. This research explores the multifaceted nature of utilization metrics by devising Utilization Insight Elicitation Framework (UIEF), focusing on three major themes: defining utilization and understanding the significance, assessing its impact on employee well-being, and contemplating its future relevance. Examining utilization from cost and revenue perspectives reveals how organizations optimize costs while ensuring project profitability. The study scrutinizes the balance between cost-focused and headcount-centered approaches, considering employees' roles and project demands. Additionally, it discusses factors for inclusion/exclusion in utilization calculations and …

Ua12/2/1 College Heights Herald, Vol. 100, No. 2, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period November 11 - December 5, 2024.

• Wilborn, Price. Letter from the Editor – Homecoming
• Vickers, Abigail. Homecoming Royalty – Milie LeJeune, Sarah Burke, Katie Burch, Jennifer Smith, Alice Waddell
• A New Era for Social Sciences at WKU – Society, Culture, Crime & Justice
• Steps from WKU, Miles of Charm – Walk2Campus
• Wilborn, Price. Martha Sales Reflects on Life, Leadership & Growth
• Leasing Agents Lending a Friendly Face & Helping Hand – Columns
• Smith, Kane. How Local Businesses Prepare for Homecoming Crowds
• Downtown Bowling Green – Restaurants & Businesses
• Home Sweet …

The Status Of Women Leaders In Government – Utah Cities And Towns: A 2024 Update, April Townsend, Susan R. Madsen, Kolene Anderson

Marketing and Strategy Faculty Publications

Research shows that communities and organizations increasingly thrive when men and women work together in leadership roles.¹ Gender inclusivity benefits not only businesses, churches, schools, and state legislatures, but also state and local governments. American democracy is grounded in the idea of representation.² “Representative bureaucracy” is the term for government entities employing a workforce that shares the demographic characteristics of the communities they serve,³ and the combined experiences and perspectives of that workforce represent and benefit all residents within its purview.⁴ This includes the thousands of government professionals who run the daily functions of municipalities in …

Esg Systems And Financial Reporting, Madison Layton

Honors Theses

This thesis presents an informational overview of ESG systems and associated financial reporting requirements. This writing focuses on two main types of ESG systems, carbon taxes and emission trading systems, also known as cap-and-trade programs. Both carbon taxes and emissions trading systems are market-based approaches to reducing greenhouse gas emissions. Carbon taxes offer price certainty as governments set a tax rate to incorporate the negative environmental effect of producing a good or service into the cost of that good or service. Emissions trading systems provide reduction certainty as a government or other entity will set a cap on total emissions …

2024-12-05 Resolution On Campus Safety, Morehead State University. Faculty Senate.

Faculty Senate Records

A resolution for campus safety submitted to the Faculty Senate on December 5, 2024.

2024-12-05 Generative Ai Syllabi Statements And Use Guidelines Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposal, titled "Generative AI Syllabi Statements and Use Guidelines," submitted to the Faculty Senate on December 5, 2024.

2024-12-05 Number Of Faculty By Department, Morehead State University. Faculty Senate.

Faculty Senate Records

The number of faculty by department at Morehead State University as calculated on December 5, 2023.

2024-12-05 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from December 5, 2024.

2024-12-05 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from December 5, 2024.

Integrating A Practical Sport Analytics Course Into Sport Management Education, Bradley Congelio

The COSMA Journal

Integrating analytics into sport management curricula has become increasingly crucial as the sport industry embraces data-driven decision-making. However, many programs struggle to bridge the gap between theoretical knowledge and practical application in analytics education. This paper presents a comprehensive approach to teaching sport analytics that emphasizes hands-on experience with data using the R programming language and RStudio. The course structure and content described herein focus on leveraging the tidyverse ecosystem and National Football League (NFL) data to immerse students in conducting sport analytics. By progressing through modules on data manipulation, visualization, web scraping, and statistical analysis, students acquire both the …

Shame, Loneliness, Regret: Analyzing Theeffectiveness Of Anti-Alcohol Marketing Campaigns On Consumers, Zakary Bradbury

Honors Projects in Marketing

The alcohol market has been growing exponentially worldwide over the past decade with no trends of stopping in the near future. With this growth comes an increase in marketing efforts from both pro-alcohol companies and anti-alcohol agencies. While pro-alcohol companies have not had any trouble regarding marketing, anti-alcohol agencies have lagged behind in terms of social and digital marketing efforts. The goal of this research was to uncover how various anti-alcohol stimuli affect consumer attitudes and beliefs. To conduct research, we ran a Qualtrics survey consisting of 279 college students. The results showed that 1) when participants viewed an anti-alcohol …

Sustainability In The Aerospace And Defense Supply Chain, Bella Schmick

Sustainable Supply Chain Management

Research on sustainable practices that companies in the industry are doing, as well as how they can implement more sustainable practices in the future.

Authentic Leadership's Impact On Employees Felt Obligation: Moderated Mediation Model, Sina Eslamdoust, Tahmineh Borhani, Rasam Dorri, Minoo Karandish

Business Analytics Faculty Publications

In contemporary organizational settings, leadership significantly shapes organizational dynamics and influences employee attitudes and behaviors. Despite extensive research on leadership styles, there remains a gap in understanding the impact of authentic leadership on key employee outcomes, such as organizational identification and felt obligation. Drawing on Social Identity Theory (SIT), this paper examines how authentic leadership fosters organizational identification and influences felt obligation among employees. We propose a framework that considers the role of job fit as a moderating factor in these relationships. By exploring the mechanisms through which authentic leadership enhances employee identification and obligation, this study bridges the gap …

Adopting Effective Strategies Of Agile Project Management In Hotel Rebranding Projects, Minjie Liu

Harrisburg University Dissertations and Theses

This thesis examines the application of Agile Project Management (APM) in hotel rebranding projects, emphasizing its impact on project flexibility, cross-departmental collaboration, and customer satisfaction. Using qualitative methods, the study highlights how APM practices, such as iterative cycles and continuous feedback loops, enhance adaptability, foster teamwork, and align outcomes with market demands. Findings reveal that while APM improves responsiveness and customer engagement, challenges like increased communication costs require careful management. The study offers practical insights for integrating APM into rebranding strategies to boost competitiveness and customer loyalty in the hospitality industry.

Wearable Technology In Intercollegiate Sport: Ethical And Legal Considerations Of Collecting Student-Athlete Biometric Data, Taryn Deshane

Honors Theses

As wearable technology becomes increasingly integrated into athletic performance tracking, questions surrounding privacy, consent, and data ownership emerge. This research investigates how universities and athletic organizations navigate the complex issues surrounding athlete biometric data (ABD) collection and usage, with a particular emphasis on intercollegiate athletics. While the use of biometric data is widespread across both professional and amateur sports, this study hones in on the college sports environment, examining how ABD is collected, the ethical concerns it raises, and how it impacts student-athletes and institutions.

This pilot study centers on student-athletes at Western Michigan University, specifically focusing on Division 1 …

Relationship Between The Transition To Remote Work And Job Satisfaction, Eric Wong

JWU Dissertations & Theses

The purpose of this qualitative descriptive research study was to explore how employees who had not worked remotely before, and who began remote jobs, describe the benefits and challenges they experienced during their transition to remote work. Using Maslow’s (1943) hierarchy of needs as the theoretical framework, 10 participants were interviewed regarding the benefits and challenges associated with remote work. Results revealed that the benefits of transitioning to remote work largely increased job satisfaction and job performance. These benefits included limited or no commuting to work, enhanced flexibility in work schedules, reduced or less anxiety during work, and increased family …

The Best Places To Raise A Family In Texas: Developing The Hibbs Institute Family Index, Manuel Reyes-Loya, Cecilia Cuellar

Whitepapers and Technical Reports

This report presents the Hibbs Institute Family Index, which ranks Texas metropolitan areas based on how family-friendly they are. The index evaluates 25 metro areas using 18 indicators across five categories: health and safety, economic performance, education, amenities, and social environment. Data from census, labor, healthcare, and community sources are used to calculate overall scores. The results show that Tyler, Texas ranks as the best place to raise a family , performing especially well in healthcare and economic conditions. The study helps families and policymakers better understand which Texas communities offer strong environments for family life.

Sustainable Eco-Friendly Packaging, Kyla Barrett

Sustainable Supply Chain Management

Plastic pollution is one of the most pressing environmental challenges today, threatening marine ecosystems and global environmental health. With 8 to 10 million metric tons of plastic entering our oceans annually, the urgency to implement sustainable practices in packaging has never been greater. This chapter explores the environmental impact of single-use plastics and highlights innovative alternatives like bioplastics and compostable materials. Lessons from global leaders, like Japan's cultural approach to waste management, the European Union's Circular Economy Action Plan, and Costco's efforts in bulk buying and sustainable design, the chapter identifies actionable strategies for industries to adopt eco-friendly practices. Concluding …

Mathematics In Amusement Parks, Kacey Laumann

Honors Projects

This project focuses specifically on the Walt Disney World Park, Magic Kingdom. I started by collecting data through the MyDisneyExperience app. By recording the data, I was then able to create polynomial functions to the fifth the degree. Each attraction received a function which allowed me to predict the wait times for that attraction. Then, by graphing the functions and analyzing the graph using calculus the “best time” and “worst time” to go to the attraction were found. After the analysis the information is used to build a unique schedule for a guest. Then the guest receives this schedule after …

2024-12-03 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from December 3, 2024.

Mentorship, Self-Efficacy, And Professional Identity: Exploring The Impact On The Career Advancement Of Racial And Ethnic Minorities In The Financial Services Industry, Brandon Lee Logan

JWU Dissertations & Theses

The representation of racial and ethnic minorities in leadership roles within the American financial services industry remains disproportionately low, despite growing diversity initiatives (McKinsey & Company, 2020; U.S. Government Accountability Office, 2022). This poses a problem as it impacts the industry's potential innovation, decision-making, and competitiveness (Dixon-Fyle et al., 2021). The underrepresentation of minorities in such roles highlights systemic issues within corporate culture, particularly in terms of access to mentorship and professional development opportunities, which are critical for career progression (A. Baldwin et al., 2022).

The study is based on Role Identity Theory, theorizing that individuals' roles within their social …

Multigenerational Family Business Succession: An Extreme Case Study, Toney Duckworth-Chambless, Lars Mathiassen

Engaged Management ReView

Family businesses balance performance with family, employee, and consumer needs, and they exist in most private and public sector areas. Although family businesses must continuously manage decisions that impact the never-ending succession task, we have limited knowledge of how multiple successions play out over time. Against this backdrop, we present an extreme case of how a family business, Kinsmith Finance, thrived through three successions; we focus on how the generations involved shaped the succession path using combinations of adapting to emerging circumstances and reinforcing decisions from previous generations. By adopting a case study design with three embedded succession cases, we …

Navigating Responsible Consumption: Unveiling Consumer Perceptions And The Role Of Bio-Based Products In Sustainable Decision-Making, Magdalena Klimczuk-Kochańska, Magdalena Marczewska

Journal of Marketing and Consumer Behaviour in Emerging Markets

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting …

Towards New Forms Of Using Social Media: Museums Activity On Linkedin, Magdalena Sawczuk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums’ participation in social media can be indicated here. Their activity mainly focuses on communication with the audience or other museums, but some new approaches can also be observed. One of them is activity on LinkedIn, which is closely connected to the professional perspective and employee-related issues. Hence, the article aims to explore the main paths and forms of the Polish museum’s …

Exploring The Town Management And University Partnership Impact On Community And Economic Development In Bridgewater, Massachusetts, David German Alatorre

Honors Program Theses and Projects

This undergraduate thesis investigates the Town of Bridgewater, Massachusetts through a qualitative process. Through this approach, the interconnection between community and economic development was explored and analyzed to understand how these factors and their underlying elements impact the Town of Bridgewater stakeholders. The Town of Bridgewater Master Plan, 2022 is a key cornerstone in this study, providing a compendium of influential priorities for the Town, current efforts initiated to support those priorities, barriers hindering further advancement, and future opportunities. Additionally, the unique Town characteristic of occupying a university-town partnership is considered when investigating the influences on community and economic development. …

The Transformation Of The Commercial Airline Industry By Frequent Flyer Programs, Christian Demoras

Honors Program Theses and Projects

Frequent flyer programs (FFPs) started in the 1950s as rudimentary punchcard programs tracking limited customer information. However, at present, they are some of the most dynamic and complex loyalty programs in the world: maintaining external partnerships that have diversified industry economics with billions in annual co-branded revenue; agglomerating big data to create detailed customer profiles, determining their willingness to pay, and dynamically set pricing thereafter; and generating commercial value often exceeding the market capitalizations of their respective carriers. This paper leverages extensive secondary sources to portray the evolution of FFPs and their impact on the larger industry through every major …

Women’S Volleyball Wins Ovc Championship With 3-0 Sweep Over Morehead State, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Promotional Product Brand Message Effectiveness: A Study Of Brand Awareness Using The Nudge Theory, Seth Barnett

JWU Dissertations & Theses

This dissertation explored the efficacy of promotional products as marketing nudges for new market entrants. It employs Nudge Theory, a measure used to induce behavioral changes (Thaler & Sunstein, 2021), to analyze their influence on human behavior and decision-making. Through voluntary surveys, participants' brand awareness was assessed, examining changes in branding awareness and general brand perception by using promotional products as a catalyst.

Promotional products are tangible items imprinted with a company's logo or message and distributed to consumers to enhance brand awareness and foster emotional connections (Pennington, 2002). Often given at no cost, these items are constantly reminded of …

Enhancing M&A Valuation Accuracy: A Comparative Analysis Of Traditional Financial Models And Machine Learning Approaches, Rachael Mmanga

Honors Theses

A comparative analysis is presented between of traditional financial modelling and machine learning (ML) valuation techniques in the context of mergers and acquisitions (M&A). Traditional financial models, such as Discounted Cash Flow (DCF) and comparable company analysis, have long been the standard tools for valuing companies. These methods rely on established financial metrics, are relatively straightforward, and provide reasonably accurate estimates. However, they often fall short on capturing the complexity of market conditions, non-linear relationships, and emerging trends, especially in dynamic sectors or volatile markets. Machine learning, on the other hand, leverages advanced algorithms to process vast datasets, uncover hidden …