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Transforming Self-Perceived Self-Employability And Entrepreneurship Among Mothers Through Mobile Digital Sharing Economy Platforms: An Exploratory Case Study, Pi-Shen Seet, Uma Jogulu, Helen Cripps, Mehran Nejati
Transforming Self-Perceived Self-Employability And Entrepreneurship Among Mothers Through Mobile Digital Sharing Economy Platforms: An Exploratory Case Study, Pi-Shen Seet, Uma Jogulu, Helen Cripps, Mehran Nejati
Research outputs 2022 to 2026
Purpose
This research focuses on the extent sharing economy transforms employability for women impacted by domestic and reproductive work. The authors explore the experience of mothers, of how digital peer-to-peer (P2P) platforms can affect their self-perceived employability and skills deterioration by unlocking human capital through technology acceptance.
Design/methodology/approach
This study adopted a pragmatism-based approach incorporating using a single-case study research design with the Gioia methodology. It utilised a semi-structured telephone survey to collect data to explore the decisions around usage of a newly developed mobile P2P app, aiming to support employability among mothers. Analysis was conducted inductively using thematic analysis …