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Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani Reseach Scholar, Danish Iqbal Rania Dr

Journal of Tourism Insights

The promotion of rural tourism has been suggested as a way to promote local economic, social, and cultural renewal. The importance of entrepreneurship in the tourism sector is growing. Since entrepreneurs may be vital in the growth of rural communities, especially those in less industrialized regions, they are frequently confronted with a variety of social issues. Finding new sources of revenue and employment possibilities for them is essential. There is no doubt that entrepreneurial businesses help the host community and the nation's economy. Kashmir's rural areas have certain unique characteristics that can be turned into enticing tourist destinations. This study …