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Full-Text Articles in Business
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
University of South Florida (USF) M3 Publishing
Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their competitors with their brand strategy to reflect it with their employees in order to set an entire brand value proposition. Hotel businesses can achieve differentiation primarily through employee branding as pivotal. This paper explains the situation and significance of the labor factor, whose importance has increased much more in the brand equity of hotel businesses. It explains how hotel businesses …
Wellness In The Hospitality Industry - Guests Vs. Employees, Natalia Levey
Wellness In The Hospitality Industry - Guests Vs. Employees, Natalia Levey
Journal of Global Hospitality and Tourism
The wellness tourism market is showing exponential growth and potential, the need for human resources is also growing. This causes a human resources challenge and opportunity to address and leaves the question: Can everyone ultimately benefit from a thoughtfully created environment that not only takes care of guests, but where does this leave the employees providing the services? As such, this opinion paper tackles the aforementioned question and provides some insights, leading to further research questions.