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Full-Text Articles in Business
An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
USF Tampa Graduate Theses and Dissertations
Reward-based crowdfunding (RBCF), where fundraisers raise funds from a crowd of investors in return for a reward, has carved a niche as a proven option for not just entrepreneurs seeking early-stage funding, but also for established firms looking to presell or market a new product or service. Establishing crowdfunding performance and success factors is important for researchers and practitioners alike. Fortunately, a large portion of the RBCF academic literature is immediately applicable to entrepreneurs, with very little additional interpretation required. However, important questions about RBCF remain. The first paper in this three-part dissertation, a systematic literature review, examines some of …
For Love Or Money: Investor Motivations In Equity-Based Crowdfunding, Jason C. Cherubini
For Love Or Money: Investor Motivations In Equity-Based Crowdfunding, Jason C. Cherubini
USF Tampa Graduate Theses and Dissertations
Crowdfunding is an increasingly popular method for entrepreneurial ventures to raise financing from a large number of small supporters (the “crowd”) instead of raising it through a small number of larger supporters. Crowdfunding is normally conducted through online platforms such as Kickstarter and Indiegogo, where the entrepreneurial venture runs a campaign directly seeking support from individual funders. Most of the research into crowdfunding to date has been focused on what elements of the crowdfunding campaign lead to eventual successful funding, especially in the rewards-based crowdfunding space. The comparatively new equity-based crowdfunding has not been as heavily researched and is technically …
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Journal of Global Business Insights
This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro
Journal of Global Business Insights
A great emphasis exists in research on entrepreneurs who start small- to medium-size businesses and who are seizing opportunities outside the corporate world, especially in developing countries like Tanzania. Women entrepreneurs have the highest representation of all entrepreneurs in the Sub-Saharan region. Entrepreneurs everywhere face unique hardships that could determine the fate of their businesses. Women entrepreneurs in the Sub-Saharan region have additional struggles to start and sustain their businesses. The participants in this study were randomly selected from women entrepreneurs who participated in the 2017 NYIT Launch in Moshi, Tanzania. The researchers conducted virtual qualitative interviews and focus groups …