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Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid
Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid
The South East Asian Journal of Management
Research Aims: This study investigates the mediating role of functional conflict in explaining the effect of market orientation on the absorptive capacity of small and medium enterprises (SME) exporters in emerging markets.
Design/Methodology/Approach: The data were successfully collected from 124 respondents and tested using structural equation modelling via Smart-PLS.
Research Findings: The results support the notion that responsive market orientation and proactive market orientation positively influence absorptive capacity. In addition, functional conflicts serve as a quasi-mediator in the relationship between responsive market orientation and absorptive capacity.
Theoretical Contribution/Originality: The export competitiveness of SMEs is the output of intangible assets of …