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Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid Oct 2023

Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid

The South East Asian Journal of Management

Research Aims: This study investigates the mediating role of functional conflict in explaining the effect of market orientation on the absorptive capacity of small and medium enterprises (SME) exporters in emerging markets.

Design/Methodology/Approach: The data were successfully collected from 124 respondents and tested using structural equation modelling via Smart-PLS.

Research Findings: The results support the notion that responsive market orientation and proactive market orientation positively influence absorptive capacity. In addition, functional conflicts serve as a quasi-mediator in the relationship between responsive market orientation and absorptive capacity.

Theoretical Contribution/Originality: The export competitiveness of SMEs is the output of intangible assets of …


Relationship Between Strategic Dexterity, Absorptive Capacity, And Competitive Advantage, Ifechide Monyei Jan 2023

Relationship Between Strategic Dexterity, Absorptive Capacity, And Competitive Advantage, Ifechide Monyei

Walden Dissertations and Doctoral Studies

Small- and medium-sized enterprise (SME) manufacturing executives and managers are concerned with the rapid technological changes involving artificial intelligence (AI), machine learning, and big data. To compete in the global landscape, effectively managing digital and artificial intelligence changes among SME manufacturing executives and managers is critical for leaders to compete in 2023 and beyond. Grounded in the dynamic capabilities view theory, the purpose of this quantitative correlation study was to examine the relationship between strategic dexterity, absorptive capacity, and competitive advantage. The participants were 66 executives and managers of SME manufacturing organizations who use big data and analytics daily and …


Relationship Between Strategic Dexterity, Absorptive Capacity, And Competitive Advantage, Ifechide Monyei Jan 2023

Relationship Between Strategic Dexterity, Absorptive Capacity, And Competitive Advantage, Ifechide Monyei

Walden Dissertations and Doctoral Studies

Small- and medium-sized enterprise (SME) manufacturing executives and managers are concerned with the rapid technological changes involving artificial intelligence (AI), machine learning, and big data. To compete in the global landscape, effectively managing digital and artificial intelligence changes among SME manufacturing executives and managers is critical for leaders to compete in 2023 and beyond. Grounded in the dynamic capabilities view theory, the purpose of this quantitative correlation study was to examine the relationship between strategic dexterity, absorptive capacity, and competitive advantage. The participants were 66 executives and managers of SME manufacturing organizations who use big data and analytics daily and …