Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 5 of 5

Full-Text Articles in Business

What You See Is Not What You Know: Studying Deception In Deepfake Video Manipulation, Cathryn Allen, Bryson R. Payne, Tamirat Abegaz, Chuck Robertson Oct 2023

What You See Is Not What You Know: Studying Deception In Deepfake Video Manipulation, Cathryn Allen, Bryson R. Payne, Tamirat Abegaz, Chuck Robertson

Journal of Cybersecurity Education, Research and Practice

Research indicates that deceitful videos tend to spread rapidly online and influence people’s opinions and ideas. Because of this, video misinformation via deepfake video manipulation poses a significant online threat. This study aims to discover what factors can influence viewers’ capability to distinguish deepfake videos from genuine video footage. This work focuses on exploring deepfake videos’ potential use for deception and misinformation by exploring people’s ability to determine whether videos are deepfakes in a survey consisting of deepfake videos and original unedited videos. The participants viewed a set of four videos and were asked to judge whether the videos shown …


Artificial Intelligence And Contract Formation: Back To Contract As Bargain?, John Linarelli Jan 2023

Artificial Intelligence And Contract Formation: Back To Contract As Bargain?, John Linarelli

Book Chapters

Some say AI is advancing quickly. ChatGPT, Bard, Bing’s AI, LaMDA, and other recent advances are remarkable, but they are talkers not doers. Advances toward some kind of robust agency for AI is, however, coming. Humans and their law must prepare for it. This chapter addresses this preparation from the standpoint of contract law and contract practices. An AI agent that can participate as a contracting agent, in a philosophical or psychological sense, with humans in the formation of a con-tract will have to have the following properties: (1) AI will need the cognitive functions to act with intention and …


Automatic Scoring Of Speeded Interpersonal Assessment Center Exercises Via Machine Learning: Initial Psychometric Evidence And Practical Guidelines, Louis Hickman, Christoph N. Herde, Filip Lievens, Louis Tay Jan 2023

Automatic Scoring Of Speeded Interpersonal Assessment Center Exercises Via Machine Learning: Initial Psychometric Evidence And Practical Guidelines, Louis Hickman, Christoph N. Herde, Filip Lievens, Louis Tay

Research Collection Lee Kong Chian School Of Business

Assessment center (AC) exercises such as role-plays have established themselves as valuable approaches for obtaining insights into interpersonal behavior, but they are often considered the “Rolls Royce” of personnel assessment due to their high costs. The observation and rating process comprises a substantial part of these costs. In an exploratory case study, we capitalize on recent advances in natural language processing (NLP) by developing NLP-based machine learning (ML) models to investigate the possibility of automatically scoring AC exercises. First, we compared the convergent-related validity and contamination with word count of ML scores based on models that used different NLP methods …


Integrated Dynamic Airline Route And Schedule Optimization, Bayan Begaliyeva Jan 2023

Integrated Dynamic Airline Route And Schedule Optimization, Bayan Begaliyeva

Student Works

By harnessing real-time and historical data in conjunction with advanced AI technologies, this project revolutionizes route and schedule planning, leading to enhanced efficiency, cost reduction, and an improved passenger experience.


Consumers’ Responses To New Technologies In The Marketplace, Umair Usman Jan 2023

Consumers’ Responses To New Technologies In The Marketplace, Umair Usman

Theses and Dissertations--Marketing and Supply Chain

Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …