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- Human resources (2)
- Brand equity (1)
- Change management (1)
- Content analysis (1)
- Employee branding (1)
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- Formal/revolutionary direction of change (1)
- Hospitality industry (1)
- Hotel businesses (1)
- Human Resource Management (1)
- Human resources management (1)
- Human resources manager (1)
- Hybrid direction of change (1)
- Informal/evolutionary direction of change (1)
- Internal marketing (1)
- Management (1)
- Metaphor (1)
- Stakeholder theory (1)
- Wellness tourism (1)
Articles 1 - 4 of 4
Full-Text Articles in Business
Who Is The Human Resources Manager? Metaphorical Perceptions Of Human Resources Managers Towards Their Profession, Ebru Gozen, Aylin Alan
Who Is The Human Resources Manager? Metaphorical Perceptions Of Human Resources Managers Towards Their Profession, Ebru Gozen, Aylin Alan
University of South Florida (USF) M3 Publishing
The purpose of this study is to determine the perceptions of HR managers about the concept of HR Manager. The participants of this study consisted of 53 HR managers working in tourism industry enterprises operating in Antalya in 2023. This study was designed as phenomenology research in a qualitative research approach. The expression like was used to determine the relationship between the source and the subject of the metaphor. In order to determine the basis of the meaning intended to be expressed with metaphors the expression “because” was used. Content analysis method and word query were used in the analysis …
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
University of South Florida (USF) M3 Publishing
Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their competitors with their brand strategy to reflect it with their employees in order to set an entire brand value proposition. Hotel businesses can achieve differentiation primarily through employee branding as pivotal. This paper explains the situation and significance of the labor factor, whose importance has increased much more in the brand equity of hotel businesses. It explains how hotel businesses …
Evaluating The Covid-19 Pandemic Changes On Hotel Organizational Culture, Christos Kakarougkas, Theodoros Stavrinoudis, Moschos Psimoulis
Evaluating The Covid-19 Pandemic Changes On Hotel Organizational Culture, Christos Kakarougkas, Theodoros Stavrinoudis, Moschos Psimoulis
Journal of Global Business Insights
The strong negative consequences caused by the outbreak of the COVID-19 pandemic created the need for a scientific investigation of changes that occurred in the organizational culture of the hospitality industry. This research paper, using the Delphi method, served three purposes. It first assesses the changes that the COVID-19 pandemic has brought to selected cultural components (product, external relations, and entrepreneurship strategy) that shape a hotel’s organizational culture, and determines how it interacts with other stakeholders on an inter-organizational level. Secondly, it links these changes to the three directions of change: formal/revolutionary, informal/evolutionary, and hybrid. Thirdly, it suggests specific policies …
Wellness In The Hospitality Industry - Guests Vs. Employees, Natalia Levey
Wellness In The Hospitality Industry - Guests Vs. Employees, Natalia Levey
Journal of Global Hospitality and Tourism
The wellness tourism market is showing exponential growth and potential, the need for human resources is also growing. This causes a human resources challenge and opportunity to address and leaves the question: Can everyone ultimately benefit from a thoughtfully created environment that not only takes care of guests, but where does this leave the employees providing the services? As such, this opinion paper tackles the aforementioned question and provides some insights, leading to further research questions.