Business Commons^™

Sport Isn’T Sacred And Analytics Isn’T New: Challenging Common Notions About Sports Analytics, Grant Morgan, Marshall Magnusen

Journal of Applied Sport Management

The authors add to the debate about whether sport and numbers can cohabitate in modern day athletics, three areas are explored (albeit briefly) in the present paper. The first area focuses on the newness (or lack thereof) of analytics. The second area focuses the objectivity of analytics. The third area focuses on the idea that athletic competition is somehow sacred and should not be soiled by applying various statistical methods to practical sport performance problems.

Local Ipos And Retail Investor Trading, Guanhuan Wang

Doctoral Dissertations

This paper examines how salient events affect retail investors’ trading behavior. Using data on households’ trading records from a large discount broker between 1991 and 1996, I find that Initial Public Offerings (IPOs) significantly increase the trading activities of local retail investors of stocks in the same industry over the subsequent year. The effect is stronger for less sophisticated investors and investors who live closer to the IPO firm’s headquarters, consistent with salience as the channel. I also find that retail investors are net buyers of stocks right after the local IPOs and become net sellers after a year and …

Perspectives On The Sports Analytics Revolution: An Introduction To The Special Issue, Jun Kim

Journal of Applied Sport Management

The goal of this special issue is to add to the academic literature on analytics by offering a diverse array of perspectives on the use of analytics and technology in sports. Sticking with the overall scope of the Journal of Applied Sport Management, the “think pieces” in this special issue are meant to be grounded in existing scholarship while allowing the invited authors a great deal of originality and flexibility to consider what may be coming next and how we, as sport professionals and scholars, can be prepared to meet the challenges and opportunities that are on the horizon.

Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman

Journal of Applied Sport Management

Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.

Analytical And Theoretical Perspectives On Sport-Related Vr Research: Spatial Presence Manipulation Guidelines, Jihoon Kim

Journal of Applied Sport Management

As more scholars incorporate VR into their research, theoretical frameworks for empirical investigation and methodological guidelines for manipulation become more crucial. Because VR is a relatively new instrument and validating the implementation of VR can be challenging, scholars need to exercise caution when manipulating stimuli and measuring experimental conditions. Thus, the aim of the current essay is twofold: (a) address various methodological challenges (e.g., manipulation check) in recent VR studies and (b) discuss potential theoretical frameworks for future VR research in sport.

Progressive Analytics Diffusions: Rewiring Our Software, Liz Wanless

Journal of Applied Sport Management

The sport industry is no stranger to the pursuit of innovation (Slack & Thurston, 2021). The sport analytics realm represents the continual emergence of innovation diffusion curves. This essay shows how innovating both research and education in response to diffusion curves in sport analytics, we can create the space to not only keep but also generate pace.

Impact Analysis Of A Virtual Stadium: Measuring Sport In The Metaverse, Bradley J. Baker

Journal of Applied Sport Management

As sports teams enter the metaverse through launching virtual versions of their home stadiums, there is a pressing need to reimagine the stadium experience and how virtual stadiums differ from their physical counterparts. This review establishes a foundation for crucial conversations that can shape future research and managerial practice amidst an emerging trend in the sport industry.

Where Analytics Gets It Wrong, Nicholas Watanabe, Johan Rewilak

Journal of Applied Sport Management

The authors will discuss the emergence of analytics, and outline with examples, certain problems that plague both academics and practitioners in their approach to using sport analytics.

Professional Sports Organizations And Business Analytics: Monopoly Power Vs Debt Financing, Mike Troilo, Adrien Bouchet

Journal of Applied Sport Management

In this essay, we consider the factors that explain the reticence of PSOs to be early adopters of analytics. We examine the relatively privileged position that professional sports franchises at the highest echelon in the U.S. and Canada enjoy and compare it the industry dynamics firms face in competitive environments. We remark upon the expansion of the league via debt financing, and why that promotes increased use of analytics. We also offer several propositions about the growth of analytics, and we conclude with some thoughts about what the future may hold for PSOs and analytics.

Analytics And Igaming, Michael L. Naraine, Cheri Bradish

Journal of Applied Sport Management

Analytics has become quite the buzzword, but its application to discover, interpret, and communicate meaningful patterns from voluminous, velocitous, and varied data still resonates in the sport industry, and has an incredibly important place in modern sports betting. Specifically, big data and analytics (BDA) can help address marketing issues as iGaming in North America enters its infancy and attempts to establish a mature marketplace. This article is dedicated to unpacking the iGaming model and uncovers where BDA could and should be applied to derive greater insights on sports betting consumer behavior.

Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams

Journal of Applied Sport Management

Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operational practices at most sport venues, with emphasis on eliminating bottlenecks to increase throughput and allowing for reduced costs without negatively affecting quality. Data were collected through an online survey of Atlanta United match attendees and an online observation. Results from this study suggest that management prioritization of concession services …

The Hidden Costs Of Financing A National Football League Stadium With Municipal Bonds: The Case Of Allegiant Stadium In Las Vegas, Leobardo Diosdado, Marco Lam, Charlie Parrish

Journal of Applied Sport Management

The development of professional sports stadiums in the United States typically relies on public funding in the form of municipal bonds. Prior research has identified several economic and noneconomic reasons local governments choose to direct public funds towards the construction of stadiums. The overall conclusion of this research suggests sport stadiums do not result in significant increases in economic activity and therefore subsidized stadium development projects lack economic justification. In this study, the process of issuing bonds is examined. The authors describe the bond issuance process and utilize data associated with the bonds for the development of Allegiant Stadium in …

Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer

Journal of Applied Sport Management

Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans. Despite this, we have little understanding behind the success of retro marketing in sport. Therefore, this paper sought to gain a better understanding of the demographic characteristics of retro merchandise consumers and to examine the impact of two psychographic factors. Surveys collected from fans of various professional sport teams in the United States (N = 1,509), demonstrated novel findings. In this study retro merchandise was preferred overall, younger fans were more likely to prefer retro …

Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen

Journal of Applied Sport Management

Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …

Hospital-Physician Integration And Physician Collaboration: Implications For Care Efficiency And Outcomes, Hui Jia

Doctoral Dissertations

This thesis focuses on healthcare operations management and consists of two essays that investigate empirically how the relationship between physicians and hospitals and the relationship between peer physicians, respectively, affect clinical care outcomes and care efficiency.

In the first essay, I study hospital-physician integration as a type of organization-service provider relationship. Many prior studies have provided insights into the benefits of a tight collaboration between hospitals and physicians. However, neutral and even negative effects of this relationship on healthcare performance have been observed and discussed in the literature. This mixed evidence points to a need for further study to elucidate …

Kitchen Invasion: Restaurants’ Business Model Innovations During The Covid-19 Crisis, Jaewoo Jung

Doctoral Dissertations

My dissertation explores how and why firms facing the same exogenous threats react differently, leading to different business model innovation (BMI) processes. I examine BMI in a context that has been hard-hit by COVID-19 pandemic restrictions—the restaurant industry. Employing a mixed-method research design, I conducted a longitudinal, inductive comparative case study of 17 restaurateurs in the same geographic region to explore how they have responded to the pandemic and how their BMI unfolded over time. To generalize my understanding of these processes, I then analyzed large-scale media data about the restaurant industry using topic modeling. In this quantitative analysis, I …

Playing The Game: Video Games And Video Game Streaming Platforms As Marketing Communication Channels, Roman Welden

Doctoral Dissertations

While video games are generally viewed as a form of entertainment for a small subset of people, in reality they provide a channel for nearly 3.2 billion people to interact with others and offer multiple pathways for marketers to interact with consumers. Pair this alongside 140 million unique consumers who consumer nearly 24 billion hours of content on video game streaming platforms (VGSPs), such as Twitch, and there is a deep need for marketers to understand how to engage consumers in these environments. This dissertation provides a conceptualization of the video game ecosystem as well as the types of influencers …

The Unexplored Impacts Of Communication Elements In Marketing, Can Trinh

Doctoral Dissertations

This dissertation includes two essays that examine how the use of different marketing communication approaches influences consumers. In the first essay, I propose that the use of human silhouettes, when compared to images of attractive human models, enhances marketing communication effectiveness by reducing the extent to which consumers experience self-threat when viewing an ad. In addition, I predict this effect holds for appearance-related products only and strengthens as consumers’ level of appearance-related self-esteem decreases. Five studies reported in this essay provide converging evidence in support of these expectations.

In the second essay, I investigate into how the use of puns …

Optimal Stocker Production Strategies For Spring And Fall Calving Cow Herds, Cora Beth Key

Masters Theses

This thesis consists of two chapters discussing the economics of raising stocker beef cattle in the southeast United States. The objective of the first chapter is to estimate supplemental feed cost for spring-calving cows, spring-born stockers, cows calving in the fall, and fall-born stockers, while considering the seasonality of forage production and nutritional needs. The chapter explores ways producers can lower their feed costs and demonstrates the importance of managing hay expenses for cattle producers to control cost. The objective of chapter two is to determine the profit-maximizing stocker period in an integrated cow-calf and stocker operation with both fall- …

Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon

Journal of Applied Sport Management

In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings …

Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang

Journal of Applied Sport Management

College athletics are a multi-billion dollar industry in the United States, but how well do university athletic programs employ their resources? The question is germane in light of increasing costs of higher education and scrutiny of university budgets. This study furnishes a template to weigh the tradeoffs inherent in collegiate sports, which is the main contribution of the paper. A dataset of 117 American college football programs from 2011-2015 is analyzed using DEA and AHP methods to assess the efficiency and perception of these programs. The result is the aforementioned framework measuring the programs' success and answers the question of …

Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice

Journal of Applied Sport Management

Abstract

Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …

Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill

Journal of Applied Sport Management

Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …

The Effect Of Decreased Government Funding On University Policy To Attract International Students, Lauren Elizabeth Gateley

Haslam Scholars Projects

The United States has maintained a dominant role in International Higher Education for decades. However, changes to public university budgets and difficulties in retaining international students after graduation has caused the United States to lose its grip in this industry. Data from 690 public 4-year or above institutions were accessed through the Integrated Postsecondary Education Data System (IPEDS) to measure the effect of decreases in state appropriations as a percent of core revenues on the number of international students enrolled each year from 2008-2018. After controlling for tuition and fees as a percent of core revenue, land grant status of …

Sparse Model Selection Using Information Complexity, Yaojin Sun

Doctoral Dissertations

This dissertation studies and uses the application of information complexity to statistical model selection through three different projects. Specifically, we design statistical models that incorporate sparsity features to make the models more explanatory and computationally efficient.

In the first project, we propose a Sparse Bridge Regression model for variable selection when the number of variables is much greater than the number of observations if model misspecification occurs. The model is demonstrated to have excellent explanatory power in high-dimensional data analysis through numerical simulations and real-world data analysis.

The second project proposes a novel hybrid modeling method that utilizes a mixture …

“It's Like You're Trying To Get A Meeting With The Pope”: A Narrative Inquiry On Experiences Of Social Work Field Staff Establishing Field Placements In Sport, Lauren Beasley

Doctoral Dissertations

Social work in sport is a growing subspecialty of social work practice. However, there is limited research on the training of social work students to work in a sport setting. As field education is considered the signature pedagogy of social work education, more insights are needed on social work field internships in sport organizations. To fill this gap in the literature, the purpose of this narrative inquiry was to understand social work field staff's narratives of their experiences establishing sport-specific field placements through their lived stories. The study was guided by three research questions: (1) What narratives do social work …

Shareholder Beware? Examining Nol Poison Pill Adoptions, Danielle Stanley

Doctoral Dissertations

This study examines whether or not a specific and unilateral action taken by the board of directors, the adoption of a net operating loss (NOL) poison pill, promotes shareholder interests, by examining the factors that are influential in the adoption decision. NOL poison pill adoptions are unique in that the board of directors cites the need to protect a firm’s ability to use its NOL carryforwards in the future, rather than to protect the firm from a specific takeover threat. To address my research question, I examine the firm characteristics associated with NOL poison pill adoptions and find that the …

Do Big 4 Auditors Provide Higher Audit Service Quality Than Second-Tier Auditors In Small And Mid-Sized Initial Public Offerings?, Stefan K. Slavov

Doctoral Dissertations

Big 4 auditors perform most audits of companies that issue initial public offerings (IPOs). Regulators have expressed interest in increasing IPO audit market competition and a growing body of evidence suggests that Second-Tier auditors could provide IPO audit service quality comparable to that of Big 4 auditors. However, there exists limited empirical evidence on whether IPO audit service quality varies with auditor type. I investigate whether IPO audit service quality differs between Big 4 and Second-Tier auditors for a sample of small and mid-sized IPOs from 2005 through 2019. I find that Big 4 clients are associated with lower pre-IPO …

Understanding Transparency In Supply Chains, Lucy N. Buck

Haslam Scholars Projects

The purpose of this thesis paper is to examine what standards should be used for supply chain product transparency across industries to satisfy the needs of external stakeholders, specifically Gen Z consumers. Sustainability is becoming increasingly important in supply chain management with growing stakeholder pressure, strict government regulations, and scarcity of resources. A scenario-based role-playing experiment is conducted using descriptive vignettes to measure Gen Z consumer reactions to the following factors: timing of transparency, type of product, and type of sustainability.

Online survey methods are used involving 33 students in one of the Honors and Scholars Programs at the University …

Effects Of Economic Development Status And Eco-Product On Consumption Values: From The Perspective Of Us Consumers, Mostafa Zaman

Doctoral Dissertations

Consumers select a product based on numerous product characteristics. Numerous studies conducted earlier revealed that consumers in developing countries preferred products made in western or developed countries because their product quality is better than the quality of local products (Lee & Nguyen, 2017; Dao & Heidt, 2018; Rodrigo et al., 2019). Moreover, consumers are increasingly concerned about manufacturers’ environmental issues. Although ethical consumers believe that eco-products could save the environment, some consumers are not concerned about the eco-products and thus select products based on other product attributes (Joshi & Rahman, 2015). Hence, it becomes very challenging for retailers to select …