Business Commons^™

Arbor Edge Defense (Aed) Sales Training, Michael J. Wetherbee

Instructional Design Capstones Collection

Due to a change in revenue policy, an organization that sells products in the DDoS attack solution space embarked on a journey to fundamentally change the strategy they employed to sell their DDoS solution. The offering from the organization was a combination of two products that provided a comprehensive DDoS solution. The solution was made up of a cloud solution combined with an on-premises appliance.

Because most of the cloud portion was owned by another organization and the profit margins were small, they decided to sell their portion to the other organization. Once sold, they decided to change the sales …

Updating Hp’S Sales Proposal Documents, Cody P. White

IPS/BAS 495 Undergraduate Capstone Projects

My capstone project focused on updating out-of-date proposal documents for my current employer, HP Inc. These proposal documents are delivered to each potential customer that is interested in signing up for our managed print services offering. These documents are a key selling tool for the program benefits but in their current format, they are lacking in up-to-date information and contain spelling and grammatical errors. The capstone focuses on the work completed by the stakeholders that are the most affected by the success of these documents.

External And Internal Factors Of Sports Sponsorship Selling Cycles In North American Professional Sports, Dan Kaufmann

USF Tampa Graduate Theses and Dissertations

In sports sponsorship, sellers and management seek to shorten their sales cycles to renew, upsell, and close new business. This research covers what professional sports organizations can do to help shorten the sales process. The study includes an industry analysis, literature review, and a mixed method survey of 212 people within the North American Sports Sponsorship Industry. The surveyed individuals are C-suite sponsorship salespeople and managers. These individuals work in the following professional sports leagues in North America: The National Football League (NFL), National Basketball League (NBA), National Hockey League (NHL), Major League Baseball (MLB), and Major League Soccer (MLS). …

Green Gains Green: A View Of How Sales Is Affected By Sustainability And Innovation In A B2b Setting, Justin Ruben Munoz

Open Access Theses & Dissertations

The Dissertation topic that I have chosen to study places both a prominent topic currently making waves in marketing with the field of marketing that has quickly become my specialty and my focus of research going forward. I have chosen to study green and sustainable measures that organizations currently put into practice along with how those sustainable initiatives affect the sales and revenue of that organization. The context of the study is in business-to-business (B2B). Specifically, this current research takes place in a new context that has seldom seen research in the current decade, as most of the research on …

Consumer Behavior And Coronavirus: How The Pandemic Transformed The American Shopper, Gina L. Riedell

Supply Chain Management Undergraduate Honors Theses

This study examines the changes in consumer shopping behavior resulting from the coronavirus pandemic in the United States as well as the effects on in-store and e-commerce sales and market share within the CPG industry. Most Americans faced some level of disruption throughout developments in the coronavirus outbreak. The study of their ongoing behavior changes in shopping preferences and purchasing decisions is revealed through CPG sales and offers insight into how it has affected the industry long-term. This paper analyzes the consumer behavior shifts in chronological order as new developments in the pandemic affected shopping decisions from January 2020 to …

Changing The Script: An Investigation Of How Gender Roles And Stereotypes Influence Women’S Career Choice In Marketing, Skylar Laine Read

Honors Theses

The purpose of this thesis is to investigate how the portrayal of gender roles and stereotypes have influenced young women growing up and how this representation has affected women’s career choices—specifically in sales. This thesis will explore the evolution of the Disney Princess, how the gender roles of these characters have influenced young girls’ perception of their role models, career choices, and perceptions of themselves in the workplace. This exploration is done through three different studies. The first is a case study of three Disney Princesses and the portrayal of women in their respective eras. The second study consists of …

The Efficacy Of Interpersonal Skills On Sales Production Among Pharmaceutical Salespeople, John Todd White

Walden Dissertations and Doctoral Studies

The pharmaceutical industry relies heavily on sales to stimulate growth, support research and development, and remain solvent. A review of the literature revealed there is limited insight on the impact of interpersonal skills on sales performance. This study addressed the role of interpersonal skills in a pharmaceutical salesperson’s performance in terms of total sales income, which includes salary, bonuses, and commissions. Gardner’s (1983) multiple intelligences theory, specifically interpersonal skills, served as the study’s framework. The Conversational Skills Rating Scale (CSRS) was used to assess interpersonal skill level. Additionally, the relationship between salesperson tenure and the number of sales meetings attended …

Relationship Between Emotional Intelligence, Sales, Social Responsibility, Interpersonal Relationship, And Empathy, Lykesha D. Shelton

Walden Dissertations and Doctoral Studies

AbstractResearch over the past 25 years has shown a relationship between emotional intelligence, job performance, and sales. However, limited research exists relating to job-specific studies from a nonmanagerial perspective and focused on emotional intelligence and sales during the customer’s buying and selling interaction. The focus and purpose of this quantitative cross-sectional study was to determine if there was a statistically significant relationship between emotional intelligence and mortgage loan originators sales performance. The conceptual framework for this study incorporated Bar-On’s social emotional intelligence model. The sample consisted of 18 mortgage loan originators who worked with the retail banking sector throughout the …

Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim

Graduate Theses, Dissertations, and Problem Reports

Over the last decade, the world has seen a rise in the popularity of cute stimuli. Adorable baby pictures, fluffy puppy videos, and whimsical emojis seem ever-present in social media news feeds and friends’ posts. In addition, products marketed toward adults that feature cute characters drive sales worth billions of dollars. The growing presence of cute stimuli in our daily lives is accompanied by emerging research on their social and behavioral impacts. Correspondingly, the current dissertation consists of three essays that contribute to the literature on cuteness by empirically testing the impacts of cuteness in the marketplace. To extend the …

An Analysis Of How The Goodyear Rubber And Tire Company Should Navigate The Covid-19 Pandemic, Nicholas Zubek, Alexander Morgan, Alyson Pekkola, Kayla Jancewicz, Thomas Rovnak Iii

Williams Honors College, Honors Research Projects

The COVID-19 pandemic has affected the world in an unprecedented way with many countries being forced to shut down all non-essential businesses. A majority of people were laid-off or forced to work from home while the state mandated quarantine regulations. Due to fewer people and employees commuting on the roads, tire usage has decreased drastically. Companies, like The Goodyear Tire and Rubber Company, depend on high transportation and automobile usage and thus have been heavily impacted. In the nine months since 2020 began, Goodyear has reported sales of $2.367 billion dollars lower than their sales in 2019, which mostly came …