Business Commons^™

Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …

Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

The State Of The Hospitality Industry 2021 Employment Report: Covid-19 Labor Force Legacy, Robertico R. Croes, Kelly Semrad, Manuel A. Rivera

Dick Pope Sr. Institute Publications

The purpose of this study is to investigate the COVID-19 pandemic's ongoing impact on the U.S. hospitality industry. The report details the primary economic issues the industry faces as well as provides a unique workforce analysis that anticipates continued labor shortages as the country moves towards an endemic. The research was conducted using a national survey with almost 1,000 U.S. hospitality workers. The survey includes questions pertaining to COVID-19 related hospitality employee topics such as: the impact COVID-19 had on hospitality jobs, employees' intentions to leave the industry, employees likelihood to accept or look for a hospitality job, employees' perceived …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between big data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and big data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book chapter, …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers, consensus mechanisms, mining, smart contracts, P2P, and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types of platforms where …

Social Media Marketing In Rural Hospitality And Tourism Destination Research, Samuel Adeyinka-Ojo, Shamsul K. Abdullah

University of South Florida (USF) M3 Publishing

An increasing number of studies have been dedicated to the application of social media in the marketing of hospitality services and tourism destinations. However, there exists a lack of extant literature dedicated to exploring how social media can be used in the marketing of hospitality and tourism in rural destinations. In order to achieve the objectives of this paper, the methodology adopted, and samples used for the analysis of literature review composed of relevant papers published in hospitality and tourism journals on social media framework, social media marketing (SMM), rural hospitality and tourism (RHT) destinations. These existing literature works were …

Emotional Labour In The Lifeworld Of Indian Hospitality Employees: A Phenomenological Inquiry, Sanjay Bhattacharya, Hirak Dasgupta

The Qualitative Report

In this study we explore the lived experience of emotional labour of ten hospitality employees and tries to get a deeper understanding of how they interpret it in their life world. In-depth interviews were conducted with the front-line employees 4,5-star hotels and high-end restaurants in the city of Pune in Western Indian state of Maharashtra. Using Interpretative Phenomenological Analysis (IPA) to analyse the data, the findings threw up some convergent as well as divergent themes about how the employees interpret the experience in their life world and how they feel about it. Emotional maneuverability, ambivalent disposition, spillover of emotions emerged …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

The Coverage Of Aiot Based Functional Service: Case Study Of Asian Futuristic Hotel, Gege Wang, Irini L. F. Tang, Eric Chan, Wai H. W. Chan

University of South Florida (USF) M3 Publishing

The combination of Artificial Intelligence and Internet of Things (AIOT) have been developing as a prevalent technology for applications in many industries and buildings. This research deliberately chooses a leading hotel in the application of automation to examine the coverage of using the AIOT. A recent functional framework of AIOT was used to investigate the functional attributes via observation to confirm the availability. Then the study proceeded to interview with 10 professionals in the hospitality businesses to solicit their views about the implementation of the same AIOT facilities in other hotels based on the tabled analytical results.

Limousine Service Management: Capacity Planning With Predictive Analytics And Optimization, Peng Liu, Ying Chen, Chung-Piaw Teo

Research Collection Lee Kong Chian School Of Business

The limousine service in luxury hotels is an integral component of the whole customer journey in the hospitality industry. One of the largest hotels in Singapore manages a fleet of both in-house and outsourced vehicles around the clock, serving 9,000 trips per month on average. The need for vehicles may scale up rapidly, especially during special events and festive periods in the country. The excess demand is met by having additional outsourced vehicles on standby, incurring millions of dollars of additional expenses per year for the hotel. Determining the required number of limousines by hour of the day is a …

The Effect Of Perceived Justice And Organizational Embeddedness On Employee Morale And Voluntary Turnover Rate After Layoffs In The Hospitality Industry, Jungjoo Bae

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the factors that reduce the detrimental impact of layoffs. This research found that damaged employee morale and increased turnover intention of survivors after layoffs can cause more adverse impact on companies where layoffs were conducted. Also, it was found that perceived justice and organizational embeddedness can reduce the possibility of having destructive outcomes after layoffs. Additionally, the moderating impact of organizational embeddedness on the effect of perceived justice on employee morale and turnover intention was researched. Data were gathered from junior and senior undergraduate students majoring in hospitality management with at least …

Analysis Of The Relationship Between Covid-19 And Employee Satisfaction In Luxury Hotels, Renee Bawcom

Senior Theses

This paper investigates the relationship between the COVID-19 pandemic and employee satisfaction in luxury hotels. Through a review of the existing body of scholarly literature about factors affecting employee satisfaction, and new collection and analysis of data on the topic, the identification and evolution of factors affecting employee satisfaction was explored. In reference to companies’ responses to the COVID-19 pandemic, luxury hotel employees’ levels of satisfaction were analyzed. The analysis concluded that the widespread changes made to the luxury hotel industry in response to the COVID-19 pandemic did not have a negative impact on employee satisfaction.

Resilient Leadership In Chicago Hotels: Case Study In A Global Pandemic, Deborah Popely Dba, Michael Krause Cha, Chia, Msed

Kendall College Research

The impact of COVID-19 on the hotel industry has been catastrophic and like elsewhere, the Chicago hotel market has faced steep declines in occupancy, revenues and profitability, resulting in severe staff cuts and drastic operating changes. Yet many hotels continued operating, albeit at a reduced level. What factors made it possible for hotels to adapt to these conditions? To answer this question, a case study was developed from in-depth surveys with 16 Chicago hotels combined with interviews with 7 leaders from these hotels, providing a snapshot of resilient leadership in the Chicago hotel market before and after the COVID-19 pandemic. …

The Future Of Hospitality Management: Preparing Students For A Changing Industry, Deborah Popely Dba, Michael Krause Cha, Chia, Msed, Wook Kang Cec, Mcfe, Cfbe, Ace, Paul Romer Mba

Kendall College Research

The hospitality industry has faced and continues to face major challenges in hiring and retaining the workforce needed for recovery from the pandemic and future growth. The goal of this research was to better understand these changing needs so that hospitality educators can supply the industry with well-rounded graduates attuned to the transformed hospitality operating environment. Focus group research was conducted with 22 senior hospitality managers in summer 2021; participants also completed an inventory of 28 skills and attributes commonly associated with the delivery of hospitality services. Overall analysis indicated that the skills and attributes rated “more important” or “much …

Harvesting A New Synergy: Exploring ‘Smart And Green’ Hotels Within The Context Of The Irish Hospitality Industry, Yi Sheng Tan

Masters

Hospitality emphasizes the ability for exchange of friendly and generous reception between businesses, guests and strangers. The complex nature of future travel and tourism industry directs the converging forces towards the hospitality industry to develop progressive strategies in response to increasing economic turbulence. Within the hotel sector, particular emphasis on emerging opportunities like sustainability and digitization are quickly shaping the strategic agenda in this competitive sector. It is envisaged that the hospitality industry will differ completely from today, owing to developments in artificial intelligence and smart technology. This research has explored the key components of the overall ‘smart and green’ …

Accountability Via Social And Financial Performance Of The Hospitality Sector: The Role Of Market Orientation, Soheil Kazemian, Hadrian G. Djajadikerta, Saiyydi Mat Roni, Terri Trireksani, Zuraidah Mohd-Sanusi

Research outputs 2014 to 2021

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings …

Hospitality Brands: What Do Consumers Want?, Faizan Ali, Seden Dogan, Gozde Turktarhan, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Hospitality means more than being hospitable. It deals with emotions, trust, and interactions. It means being friendly and helpful, welcoming, and considerate, understanding needs and expectations, responding in quick and respectful ways. As an industry, hospitality is based on a human-centered philosophy, influenced by religions and cultural traditions.

Over the last few decades, the global hospitality industry has grown by leaps with more than 1000 hotel brands. This means travelers have several options to choose from. Hoteliers need to reach out to them in different ways. Hospitality industry offers tangible and intangibles to develop experiences. Therefore, building a consistent identity …

Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Preface

Technology has redefined how we experience hospitality. From the front of the house to the back, technology has allowed hospitality businesses to provide a faster, better, and more personalized service. Such benefits may be achieved by relying on the systems that remember all customer preferences, by bringing guests the speed and convenience of self-check-in, and employing robots that may attend to customer requests around the clock. However, all these wonderful innovations come with challenges, such as justifying a return on investment, establishing system security, building sustainable solutions, ensuring interoperability across different systems, and delivering high touch while using high …

Technology In The Meetings And Events Industry, Gina Fe Causin, Leslie Gail Scamacca

University of South Florida (USF) M3 Publishing

Chapter Summary

Over the past ten years, advancements in technology have created seismic shifts in how meetings and events are planned, marketed, and produced. While technology has not eliminated the importance of face-to-face meetings, what has radically changed are the tools at the disposal of the meeting and event professional throughout the event planning lifecycle. For example, event and guest bandwidth continues to increase in importance and, in many cases, may become a tipping point in the site selection process. Social media and mobile devices have become an inextricable part of the event management landscape. Meeting professionals used to preach …