Business Commons^™

Feedback Loops At Use In Non-Profit Organizations, Chantal Guerra

Capstone Projects and Master's Theses

Community Bridges serves clients of all ages across Santa Cruz County through ten programs which address the needs of clients across different life stages. Serving a diverse change of client population it can become difficult to ensure client satisfaction and the agency mission is being fulfilled across all programs. The lack of a benchmark to measure overall client satisfaction does not allow for the agency to measure for discrepancies and build on continuous quality improvement. This capstone project will create a high quality client feedback loop that creates a centralized survey for the ten programs of Community Bridges. This will …

Climate Change And Cop26: Are Digital Technologies And Information Management Part Of The Problem Or The Solution? An Editorial Reflection And Call To Action, Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar, Abdullah M. Baabdullah, Purva Grover, Roba Abbas, Daniela Andreini, Iyad Abumoghli, Yves Barlette, Deborah Bunker, Leona Chandra Kruse, Ioanna Constantiou, Robert M. Davison, Rahul De’, Rameshwar Dubey, Henry Fenby-Taylor, Babita Gupta, Wu He, Mitsuru Kodama, Matti Mäntymäki, Bhimaraya Metri, Katina Michael, Johan Olaisen, Niki Panteli, Samuli Pekkola, Rohit Nishant, Ramakrishnan Raman, Nripendra P. Rana, Frantz Rowe, Suprateek Sarker, Brenda Scholtz, Maung Sein, Jeel Dharmeshkumar Shah, Thompson S.H. Teo, Manoj Kumar Tiwari, Morten Thanning Vendelø, Michael Wade

College of Business Faculty Publications and Presentations

The UN COP26 2021 conference on climate change offers the chance for world leaders to take action and make urgent and meaningful commitments to reducing emissions and limit global temperatures to 1.5 °C above pre-industrial levels by 2050. Whilst the political aspects and subsequent ramifications of these fundamental and critical decisions cannot be underestimated, there exists a technical perspective where digital and IS technology has a role to play in the monitoring of potential solutions, but also an integral element of climate change solutions. We explore these aspects in this editorial article, offering a comprehensive opinion based insight to a …

Crisis And Non-Crisis Short Selling And Bank Enforcement Actions, Leslie Boni, J. Chris Leach, Reilly S. White

College of Business Faculty Publications and Presentations

Employing standard informed trading intuition, we develop testable hypotheses regarding short selling before and after bank enforcement action (EA) initiations. For U.S.-listed bank firm data for 2007 to 2012, we find strong support for differentiated short seller activity and skill in crisis versus non-crisis periods. In financial crises, short sellers predominantly position prior to EAs. The EA initiations then act as information-homogenizing and profit-taking events reducing incentives to remain positioned. In contrast, EAs in non-crisis periods appear to serve as wake-up calls that attract additional short selling. Our findings offer potentially important insights for regulators considering short sellers’ reactions to …

The Role Of Precision Agriculture In Food Security, Bruce Erickson, Scott W. Fausti

College of Business Faculty Publications and Presentations

Precision agriculture (PA) is the application of information technology to better manage crop and livestock production, heralded as another tool to advance food security around the world. Precision agriculture has the potential to increase productivity, improve resource allocation for inputs such as pesticides, fertilizers, water, feed, and labor, provide for more stable production, and reduce agricultural production's environmental effect. But PA is an approach that can be very different depending on farm characteristics, such as crops and livestock raised, farm size, management, the farms’ access to technical support, and the characteristics of the operator such as age and education. As …

Agreement Success Plan, Miranda Holtz

Capstone Projects and Master's Theses

Monterey County Health Department’s Administration Bureau works with contracts and agreements for the Public Health Bureau, which detail what services programs will complete so that they can receive funding or maintain a partnership with the County. The problem was that a large portion of the management analyst’s time was dedicated towards technical support for agreements. The Agreement Success Pan is aimed to increase efficiency by aiding program staff with agreements through a Prezi, which is similar to a self-paced webinar. The project had three phases; interviews of program supervisors or managers, gathering supporting documents, and final launch. Afterward, a questionnaire …

Increasing The Importance Of Sleep Education In College Students, Mireya Ysena Cortez

Capstone Projects and Master's Theses

What is sleep education? How can one take accountability in teaching college students the importance of sleep and the effects on their overall health and wellbeing? By implementing sleep knowledge in school curriculums, especially in emerging adults, will aid gaps within the educational system. In a culture of "pulling all nighters," university students risk detrimental health risks and psychological issues during college and throughout the rest of their life. The purpose of this project is to shed light on the issue of Increasing the importance of sleep education in college students. In an environment that entails a high degree of …

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

Twitter Vs. Zika—The Role Of Social Media In Epidemic Outbreaks Surveillance, Mohamed Abouzahra, Joseph Tan

College of Business Faculty Publications and Presentations

Objective: The risk of global epidemic outbreaks led to the development of epidemic tracking services dedicated to track and warn against them. Despite the usefulness of these services, they suffer from shortcomings that impact their efficiency. This study examines the efficacy of social media in epidemic outbreak surveillance by studying Twitter users’ behavior related to the Zika virus outbreak in 2015–2016 and how this behavior can be used to track and predict Zika virus.

Methods: We collected 67,0 0 0 tweets in English and Spanish under the hashtag #Zikavirus and #Zika in the period from October 1st , 2015 to …

Animals In Our Lives: An Interactive Well-Being Perspective, Nancy V. Wünderlich, Jill Mosteller, Michael B. Beverland, Hilary Downey, Karen Kraus, Meng-Hsien (Jenny) Lin, Henna Syrjälä

College of Business Faculty Publications and Presentations

Humans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal relationships has also examined the benefits (micro, meso, and macro) of human-animal interaction and companionship. However, much of this research is fragmented and lacks a broader organizing framework. It also suffers from an anthropomorphic bias, whereby the interests of animals are excluded. To address this, we provide a macromarketing perspective on consumer–animal relations and explore the interdependencies of consumer–animal relationships on consumer, animal, and community well-being. We introduce and apply the Interactive Well-Being framework …