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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2020

Small Business

Business ETD Collections

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Full-Text Articles in Business

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes Oct 2020

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …