Business Commons^™

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

Using Social Media To Enhance Customer Service: A Study Of Independent Day Spas In Phoenix, Arizona, Krista Fabrick

Doctoral Dissertations and Projects

Social media customer service is becoming increasingly crucial for businesses, and many small businesses struggle in this area. This qualitative study explored how independent day spas use Facebook and Instagram for customer service and their effectiveness on these platforms. The participants included ten small, independent days spas in the Phoenix, Arizona, areas with ten or fewer employees, have less than $1,500,000 in annual revenue, and have a presence on Facebook and Instagram. Four common themes arose from this research. First, day spa owners/managers generally have at least a basic knowledge of Facebook and Instagram. Second, owners/managers are typically the ones …

Team Creation Methods In Practice: Understanding The Potential Effects Of Nonverbal Communication In The Leadership Of Team Formation, Troy Allen Robertson

Dissertations

Teams require leadership, even if they are self-managed. The group of individuals who make up a team must be gathered in some form or another. For self managed teams to function successfully, the first step is the process of creating the team. Many aspects may factor into the creation process. Often time is of the essence and methods to quickly assess and form teams show merit. First impressions in general are based largely on nonverbal communication. The focus of this mixed-methods concurrent embedded study is to analyze the potential effects of nonverbal communication on influencing team creation. A group of …

Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative, Marlene Orozco, Alfonso Morales, Michael J. Pisani, Jerry I. Porras

Purdue University Press Book Previews

Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country.

The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and …

Strategies For Small Businesses Negotiating Contracts With Hospitals, Patricia Gale Mccoy

Walden Dissertations and Doctoral Studies

Failure to successfully negotiate contracts can have negative impacts on business survivability. Contract negotiations are ways medical suppliers and hospitals establish mutually beneficial relationships to increase profitability and longevity while innovating to improve patient care. Grounded in the resource dependency theory and the grand theory of negotiation, the purpose of this qualitative multiple case study was to explore strategies used by Texas physician preference item (PPI) suppliers to successfully negotiate contracts with hospitals to improve profits and sustain their small business beyond 5 years. The participants comprised 11 small business leaders in Texas who successfully negotiated contracts with hospitals to …

Small Business Owners’ Strategies To Mitigate Employee Theft, Aurora Jacquese Trigg

Walden Dissertations and Doctoral Studies

Ineffective strategies and a lack of internal controls to address employee theft can negatively impact small businesses. For most small business owners impacted by employee theft, the loss of resources could be detrimental, and in some cases, force the business closure. Grounded in Cressey’s fraud triangle theory, the purpose of this qualitative multiple case study was to explore strategies successful small business owners use to deter employee theft behaviors. The participants comprised 8 small business owners in southeast Florida who successfully used strategic internal controls to deter employee theft and enhance employee trust in the workplace. Data were collected from …

Effective Marketing Strategies Of Profitable Small Businesses, Xoriunstance T. Brown

Walden Dissertations and Doctoral Studies

The inability to achieve profitability can negatively impact business operations. Small independent insurance agency owners who fail to maintain profitability are at a higher risk of failure. Grounded in the dynamic capabilities model, the purpose of this qualitative multiple case study was to explore effective marketing strategies leaders of small independent insurance agencies use to achieve and maintain profitability. The participants comprised 3 independent insurance agents in Fort Lauderdale, Florida, who effectively used marketing strategies to achieve and maintain profitability. Data were collected from semistructured interviews, company websites, and company documents. Yin’s 5-step thematic analysis, which included compiling, disassembling, interpreting …

Effective Strategies Small Business Leaders Use To Address Ransomware, William Jason Tuttle

Walden Dissertations and Doctoral Studies

Small business leaders face a wide range of cybersecurity threats. Ransomware is a specific cybersecurity threat that cybercriminals can use to deny small business leaders’ access to data in exchange for a ransom payment. Grounded in routine activity conceptual framework, the purpose of this qualitative multiple case study was to explore effective strategies small business leaders use to address ransomware. Data were collected from 5 leaders of small businesses in the southeast region of the United States. Data sources included interviews and archival documents. Data were analyzed using Yin’s 5 step process. The analysis revealed 3 primary themes: ransomware strategy, …

Female Small Business Owners: Strategies For Success, Betsy J. Peterson

Walden Dissertations and Doctoral Studies

In 2015, 30.2 million small businesses existed in the United States; the Small Business Administration predicted that only half would survive beyond 5 years. Female business owners who do not establish practices to gain a competitive advantage in the small business marketplace may experience poor business performance. Grounded in trait theory, the purpose of this qualitative multiple case study was to explore the business strategies female small business owners use to succeed in a small business beyond 5 years. Participants included 3 female owners of successful small businesses in Northern California who have been in continual operation for more than …

Management Accounting Systems For Small Business's Competitive Advantage, Renato (Denver) Alcazar

Walden Dissertations and Doctoral Studies

AbstractSmall businesses providing ancillary services to the motion picture industry fail at alarming rates due to leadership's lack of strategies for service diversification and business expansion. Grounded in the contingency theory of management accounting, the purpose of this qualitative multiple case study was to explore management accounting systems (MAS) strategies leaders of ancillary service providers use for business diversification. The data collection included face-to-face semistructured interviews with 10 small business owners who successfully used MAS strategies for business diversification in California. The data analysis entailed using keyword frequency comparisons and coding techniques that facilitated the verification and triangulation of key …

Strategies For Increasing Employee Productivity In Small Technology Consulting Businesses, Dalinda Yvonne Milne

Walden Dissertations and Doctoral Studies

Unproductive employees in technology consulting small businesses negatively affect organizational output and profits. Investing in employee productivity is beneficial to ensuring an organization’s ability to improve their profits and sustainability as business leaders have an influential role in identifying and addressing the root causes of employee productivity issues in their organizations. The conceptual framework that grounded this doctoral study was Thomas Gilbert’s behavioral engineering model. The participants in this study consisted of 8 leaders in a Texas technology consulting small business with experience in increasing employee productivity. Data were collected through in-person semistructured interviews and business documents. Methodological triangulation was …

Strategies Small Business Leaders Implement For Outsourced It Solutions For Business Sustainability, Jessica A. Folkes

Walden Dissertations and Doctoral Studies

Small businesses in the United States have a high failure rate within their first 5 years of operation. Small business success is vital to the economy because it drives revenue, income, and job creation. Grounded in rational decision-making theory, the purpose of this qualitative multiple case study was to explore strategies small business owners and leaders implement for effective outsourced IT solutions for business sustainability. Data were collected from in-depth interviews with 10 purposefully selected business owners and leaders in the Houston, Texas, metro area and from a review of documentation from archival records. Yin's 5-step analysis guided the coding …