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2020

Business Analytics

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Full-Text Articles in Business

The Pandemic Is Ending, But Its Boost To The Online Farmer’S Market Will Last, Min Ji Koo Dec 2020

The Pandemic Is Ending, But Its Boost To The Online Farmer’S Market Will Last, Min Ji Koo

Capstones

The pandemic has boosted organic and local food sales with attention to healthy lifestyles. Now, the pandemic is close to the end but its boost to the organic and local food movement will be long-lasting, especially in one retail channel: the online farmer’s market. Here is the full story: https://www.mj-koo.com/online-farmers-market


Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong Dec 2020

Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong

Electronic Theses, Projects, and Dissertations

The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …


Docs_On_Blocks – A Defense In Depth Strategy For E-Healthcare, Saad Mohammed Dec 2020

Docs_On_Blocks – A Defense In Depth Strategy For E-Healthcare, Saad Mohammed

Electronic Theses, Projects, and Dissertations

With the increase in the data breaches and cyber hacks, organizations have come to realize that cyber security alone would not help as the attacks are becoming more sophisticated and complex than ever. E-Healthcare industry has shown a promising improvement in terms of security over the past, but the threat remains. Thus, the E-Healthcare industries are aiming towards a Defense in Depth Strategy approach.

The project here describes how a Defense in Depth Strategy for E-Healthcare system can provide an environment for better security of the data and peer-to-peer interaction with stakeholders. The legacy systems have at some point failed …


Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola Nov 2020

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …


An Analysis On The Awareness Of Sustainability In The Food Consumption In Dublin, Thayla Penzin Goulart Oct 2020

An Analysis On The Awareness Of Sustainability In The Food Consumption In Dublin, Thayla Penzin Goulart

Business ETD Collections

Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …


Determinants Of Broadway Theatre Demand, Emily Falkenstein Oct 2020

Determinants Of Broadway Theatre Demand, Emily Falkenstein

Honors Projects and Presentations: Undergraduate

This research identifies many reasons why a theatregoer may choose to attend one Broadway show over another and focuses on the role of familiarity on demand. In response to recent trends, specifically movies produced as stage musicals, this research estimates how classification as an adaptation affects grosses and capacity. Using data from The Broadway Theatre League and the Internet Broadway Database, the author completes an econometric analysis of the drivers of demand for different shows within the 2018-2019 Broadway season. When controlling for previously studied drivers of demand such as revivals and actor popularity, this analysis identifies significant and positive …


Scope Economy Analysis Of Container Shipping Network, Yongxin Hu Aug 2020

Scope Economy Analysis Of Container Shipping Network, Yongxin Hu

World Maritime University Dissertations

No abstract provided.


The Relative Industry Specific Effects Of Covid-19 On Market Volatility And Liquidity, Callin Christensen Aug 2020

The Relative Industry Specific Effects Of Covid-19 On Market Volatility And Liquidity, Callin Christensen

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Understanding how historical events affect market volatility and liquidity can provide crucial information to financial analysts, investment professionals, and managers in the event that similar circumstances resurface. In this study, I look at how a global pandemic (COVID-19) can introduce frictions into the market and cause disrupt the generation or flow of available information, this could cause prices to deviate significantly from their equilibrium values. I also hypothesize that these inefficiencies may have a greater effect on some industries than others. My analysis seems to confirm this hypothesis. I observe that the global COVID-19 pandemic leads to statistically significant increases …


Auditor Information Spillovers And Company Operating Performance: Evidence From Targeted Auditor Switches, Tyler Kleppe Jul 2020

Auditor Information Spillovers And Company Operating Performance: Evidence From Targeted Auditor Switches, Tyler Kleppe

Graduate Theses and Dissertations

In this study, I examine whether companies realize operational benefits from making “targeted auditor switches” (i.e., engaging a new auditor recently dismissed by a competitor company). While prior work provides evidence consistent with companies perceiving that auditor information spillovers are costly, there is sparse extant evidence as to whether auditors actually do transfer operational information across companies. I find that companies that switch to a competitor’s former auditor realize significant subsequent improvements in operating performance, and I provide evidence that the association between targeted auditor switches and improvements in operating performance varies predictably with several across- and within-market factors. In …


Market Coverage, Franchise Ownership, And Outlet Survival, Jingbo Zhang Jul 2020

Market Coverage, Franchise Ownership, And Outlet Survival, Jingbo Zhang

Graduate Theses and Dissertations

This dissertation investigates the relationships between market coverage, franchise ownership, and franchise outlet survival rate.

In the first essay, I develop a spatial market coverage measure by integrating geocodes of outlets across five fast-food franchise systems. This spatial market coverage builds upon one navigation system algorithm by utilizing geographic coordinates. This measure can be applied by entrepreneurs to examine their geographic coverage and address issues of market oversaturation and lack of coverage.

In the second essay, I extend the spatial market coverage and examine how this spatial market coverage and franchise ownerships affect franchise outlet survival rate, which has not …


Outcomes Of Platform Openness In Complementary Markets, Franck Loic Soh Noume Jul 2020

Outcomes Of Platform Openness In Complementary Markets, Franck Loic Soh Noume

Graduate Theses and Dissertations

Mobile platform ecosystems are hyper-competitive environments. They provide important entrepreneurial opportunities for businesses that develop mobile apps. Platform openness is foundational in mobile platform ecosystems as it enables interactions between complements and platform. Although there are several studies on the impact of platform openness, our understanding of the outcomes of platform openness remains limited. In this dissertation, we examine thoroughly underexplored facets of platform openness as well as understudied outcomes. In the first essay, we investigate the impact of platform openness on incumbent complements’ performance outcomes. We unravel important causal mechanisms related to competition dynamics between new entrants and incumbent …


Email Data Breach Analysis And Prevention Using Hook And Eye System, Shubhankar Jayant Jathar Jul 2020

Email Data Breach Analysis And Prevention Using Hook And Eye System, Shubhankar Jayant Jathar

Electronic Theses, Projects, and Dissertations

Due to the recent COVID-19 outbreak, there were a lot of data leaks from the health sector. This project is about the increase in data breach incidents that are taking place. In this project, There is an analysis of different types of breaches that are found online and are practiced to steal valuable information. Talking about different aspects that lead to data breaches and which are the main sector or main epicenter for data leaks. The analysis tells that most of the data breaches are done using emails and to overcome this limitation a system has been designed that will …


Identifying Human Trafficking Networks In Louisiana By Using Authorship Attribution And Network Modeling, Hassan Marzoughi Ardakani Jun 2020

Identifying Human Trafficking Networks In Louisiana By Using Authorship Attribution And Network Modeling, Hassan Marzoughi Ardakani

LSU Doctoral Dissertations

Human trafficking or modern slavery is a problem that has plagued every U.S. state, in both urban and rural areas. During the past decades, online advertisements for sex trafficking have rapidly increased in numbers. The advancement of the Internet and smart phones have made it easier for sex traffickers to contact and recruit their victims and advertise and sell them online. Also, they have made it more difficult for law enforcement to trace the victims and identify the traffickers. Sadly, more than fifty percent of the victims of sex trafficking are children, many of which are exploited through the Internet. …


Edge-Cloud Iot Data Analytics: Intelligence At The Edge With Deep Learning, Ananda Mohon M. Ghosh May 2020

Edge-Cloud Iot Data Analytics: Intelligence At The Edge With Deep Learning, Ananda Mohon M. Ghosh

Electronic Thesis and Dissertation Repository

Rapid growth in numbers of connected devices, including sensors, mobile, wearable, and other Internet of Things (IoT) devices, is creating an explosion of data that are moving across the network. To carry out machine learning (ML), IoT data are typically transferred to the cloud or another centralized system for storage and processing; however, this causes latencies and increases network traffic. Edge computing has the potential to remedy those issues by moving computation closer to the network edge and data sources. On the other hand, edge computing is limited in terms of computational power and thus is not well suited for …


China And The Us- The Behemoths Trade War, Mingwei Chen May 2020

China And The Us- The Behemoths Trade War, Mingwei Chen

Master's Projects and Capstones

China and the US are the world’s largest economies and the largest mutual trade partners. The US has also held the position of the world’s largest economy for most of the current fiscal age. However, China is rising, largely bolstered by a great population, resource repository and government support in its quest to become a leading global powerhouse. As a major trading partner with the US, the rise of China impedes some of the growth potential of the US economy. One of the largest areas is the manufacturing sector where China is an emerging force that seeks to establish its …


A Comprehensive Analysis Of The Accounting Environment And Procedures Through A Series Of Case Studies, Ryan Mccarty May 2020

A Comprehensive Analysis Of The Accounting Environment And Procedures Through A Series Of Case Studies, Ryan Mccarty

Honors Theses

The following thesis is a culmination of twelve case studies completed throughout the academic year of 2018-2019 under the direction of Dr. Victoria Dickinson, as a requirement of the Sally McDonnell Barksdale Honors College and completion of the ACCY 420 course. Each case study is independent of the next, and is an in-depth response to questions and theories that are found outside of this document. Each analysis is accomplished by myself alone and through the studies of Financial, Managerial, and Cost accounting courses in my career at the University of Mississippi. The thesis is intended to analyze accounting procedures and …


Applying Lean Manufacturing Principles At Vip Cinema: Standardizing Hardware Assembly Workstations, Cameron Koch May 2020

Applying Lean Manufacturing Principles At Vip Cinema: Standardizing Hardware Assembly Workstations, Cameron Koch

Honors Theses

This paper will explore the benefits of standardization and consistency in a manufacturing setting by demonstrating the value of improved tooling and organization. “Lean Manufacturing” is the broad term used to describe key principles that can be applied to most businesses to reduce waste and increase efficiency. This ideology’s theme is to maximize customer value while minimizing waste. The purpose of its adoption is to transform managers and operators into experts of identifying the deficiencies in many manufacturing and assembly processes and implementing changes that can lead to enormous improvements in takt time, production output, and ultimately, profitability. At VIP …


Case Analyses In Financial Accounting, Jordan Watts May 2020

Case Analyses In Financial Accounting, Jordan Watts

Honors Theses

The following thesis explores topics in the profession of public accounting, a diverse and ever-evolving field. As the global business environment and economy develop, so must accounting standards and ideas in order to protect the interests of the masses who invest and take part in the larger economy. The following cases expound on important concepts in the field of accountancy and provide careful consideration of standards utilized and debated worldwide. Each case is explored within the context of a different company or situation, allowing for a diverse palette of research topics from which to view the business world through an …


Comprehensive Case Studies Of Financial Reporting Principles And Professional Development Topics, Caroline Bailey May 2020

Comprehensive Case Studies Of Financial Reporting Principles And Professional Development Topics, Caroline Bailey

Honors Theses

The purpose of this paper was to investigate financial reporting and professional development topics through the analysis of twelve original cases. The following case studies were completed over the course of a nine months in an independent study class in fulfillment of the requirements of the Sally McDonnell Barksdale Honors College, under the direction of Dr. Victoria Dickinson. Topics looked at included, but were not limited to, data analytic software, the creation of basic financial statements, treatment of various types of debt securities sales, and capitalization v. expensing of costs. Each case study introduced a new topic centered around a …


Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi May 2020

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …


Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello May 2020

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.


How Power Bi Can Be Built To Analyze Player And Team Statistics In The Nba, Alison Raszler May 2020

How Power Bi Can Be Built To Analyze Player And Team Statistics In The Nba, Alison Raszler

Theses/Capstones/Creative Projects

Software is evolving every day to aid the work of what was once manual and monotonous tasks (Software Engineers). One of these platforms is Power BI, a product made by Microsoft. Power BI is a business analytics software that can provide visualization for data that is created through reports or dashboards. My thesis used the Power BI software to answer the question “How Power BI can be built to show player and team stats for the NBA.” In this project, I researched and developed a tutorial on how to use Power BI to build a report using historical statistics of …


The Dynamics And Effects Of Supply Network Structure, Marat Davletshin May 2020

The Dynamics And Effects Of Supply Network Structure, Marat Davletshin

Graduate Theses and Dissertations

The rising interest in network theory among supply chain scholars reflects an emerging shift in perspective. To deliver global speed, efficiency, and responsiveness, modern firms’ supply chains are becoming increasingly complex. The patterns of interactions and interdependencies among hundreds of firms interconnected by these complex supply chains cannot be adequately explored from the dyadic perspective, which has dominated supply chain research for decades. Many supply chain scholars agree that the language of networks can provide a syntax and structure to describe and explore this complex reality. The actual application of network theory in supply chain research, however, has been limited. …


Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi May 2020

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …


The Impact Of Big Data And Information Technology On The Accounting Field And Business Environment, Mitchell Kludt May 2020

The Impact Of Big Data And Information Technology On The Accounting Field And Business Environment, Mitchell Kludt

Chancellor’s Honors Program Projects

No abstract provided.


The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White May 2020

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

Chancellor’s Honors Program Projects

No abstract provided.


Strategic Analysis Of Knowledge Management Practices, Mason Gordon Apr 2020

Strategic Analysis Of Knowledge Management Practices, Mason Gordon

Honors Theses

This paper analyzes the critical success factors for knowledge management and looks at how the current knowledge management strategy of the Warranty department at Eaton. To analyze these success factors, the current platforms for knowledge management were analyzed for their intended use, determined how the platforms were used by the department, and determined flaws of the current platform in relation to the needs of the department. Training content and methods were analyzed to determine effectiveness. The results show that the current knowledge management strategy of the department lacks the ability to capture critical business knowledge, information is siloed between departments, …


An Examination Of How Environmental, Social, Governance (Esg) Investing Influences A Company's Stock Return, Sam Marty Apr 2020

An Examination Of How Environmental, Social, Governance (Esg) Investing Influences A Company's Stock Return, Sam Marty

Undergraduate Honors Thesis Projects

Using a random sample of 184 companies traded on the New York Stock Exchange in 2019, this paper investigates the impact of Environmental, Social, Governance (ESG) investing on a company’s stock return. The results show that ESG investing has a positive and statistically significant impact on a company’s stock return. An increase in one ESG rating leads to an increase between 0.4% and 3.6% in the return of a company’s stock. Additionally, the results show that individual ESG factors are each statistically insignificant. This indicates that the three ESG factors need to be viewed together rather than individually. Lastly, the …


A Credit Analysis Of The Unbanked And Underbanked: An Argument For Alternative Data, Edwin Baidoo Apr 2020

A Credit Analysis Of The Unbanked And Underbanked: An Argument For Alternative Data, Edwin Baidoo

Doctor of Data Science and Analytics Dissertations

The purpose of this study is to ascertain the statistical and economic significance of non-traditional credit data for individuals who do not have sufficient economic data, collectively known as the unbanked and underbanked. The consequences of not having sufficient economic information often determines whether unbanked and underbanked individuals will receive higher price of credit or be denied entirely. In terms of regulation, there is a strong interest in credit models that will inform policies on how to gradually move sections of the unbanked and underbanked population into the general financial network.

In Chapter 2 of the dissertation, I establish the …


Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore Apr 2020

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …