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Articles 31 - 50 of 50
Full-Text Articles in Business
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Senior Honors Theses
The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative …
Audit And Ai: Can Artificial Intelligence Restore Public Trust?, Lucas Blackwell
Audit And Ai: Can Artificial Intelligence Restore Public Trust?, Lucas Blackwell
Senior Honors Theses
Due to the fallout from a series of corporate fraud scandals in the late 2000s, the auditing world has lost much of the public trust that is very important to the profession. Much of the value of an audit opinion is determined by the trust the public places in the auditors behind the opinion. Without trust in the auditors, the audit opinion has very little value. The recent increase in the usage of artificial intelligence (AI) in many industries presents a solution to the problem of auditors. Increased usage of AI in the audit process has the potential to better …
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris
The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris
Senior Honors Theses
The purpose of this thesis is to identify the internal effects of corporate social responsibility on firm performance. It also examines the definition of corporate social responsibility and two varying theories about the topic. This thesis explores the human resource, quality and financial aspects of firm performance and how those aspects of a company are affected by adopting significant corporate social responsibility programs. This research seeks to answer the claim that corporate social responsibility programs do not have a positive effect on the actual performance of an organization. It will examine the effect of CSR on employee attitudes, moral and …
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Senior Honors Theses
Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build …
Consumer Perception Of Sport Event Sponsors, Omar Olando Brown
Consumer Perception Of Sport Event Sponsors, Omar Olando Brown
Masters Theses
The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …
Fraud And The Evolution Of Forensic Accounting Education, Abel Pors
Fraud And The Evolution Of Forensic Accounting Education, Abel Pors
Senior Honors Theses
Forensic accounting, the use of accounting practices in court, developed as a field separate from traditional accounting or auditing throughout the 1900’s. As fraud changed the landscape of auditing practice, forensic accounting slowly began to take shape as the accountant’s answer to fraud. After a series of major frauds at the beginning of the 21st century, forensic accounting became one of the most demanded fields of accounting. The profession, though, was still relatively in its infancy: forensic accountants were predominantly untrained aside from firsthand experience. Since the early 2000’s, schools have begun rapidly implementing forensic accounting programs to meet the …
Investigating The Links Between Feedback Orientation And Leadership Self-Efficacy In Field Grade Officers, Robby Key
Doctoral Dissertations and Projects
A myriad of challenges and shifting strategic priorities face today’s military leaders. Since the military is undergoing substantial change as it adjusts to the changing nature of war and a fluid world situation, Field Grade Officers (FGO) must actively develop and hone their leadership behavior by implementing effective feedback counsel. They must also increase their leadership self-efficacy to confidently accomplish specific leadership tasks and challenges. This non-experimental quantitative correlational research addresses the correlation of leadership self-efficacy and feedback orientation in FGOs. Given the impact of the feedback process on the FGO recipient, it is important to understand differences in how …
External Forces That Impact Profitability In The Insurance Industry, Christopher P. Pellegrino
External Forces That Impact Profitability In The Insurance Industry, Christopher P. Pellegrino
Senior Honors Theses
The insurance industry is influenced by many factors that impact profitability. Insurers must do their best to make predictions based on expectations to remain solvent and profitable. Inevitably, they are faced with external factors that are outside of their control. Insurers must be aware of these external forces that may impact profits. External forces impact entire sub-industries of the insurance industry and some companies maintain profitability while others fail. This work intends to take a look at the major external forces that each insurance sub-industry faces and discuss some of the potential solutions that have been developed to minimize the …
Exploring A Project Management Dilemma: A Case Study Examining The Shortage Of Qualified Project Personnel In A Four-Year Research University, Francine Lyken
Exploring A Project Management Dilemma: A Case Study Examining The Shortage Of Qualified Project Personnel In A Four-Year Research University, Francine Lyken
Doctoral Dissertations and Projects
Qualified individuals are an essential resource of project teams. A primary goal of the project manager is to ensure appropriate team members are hired to meet project objectives and stakeholder expectations. However, this is not always the case since a shortage of qualified project personnel seldom occurs, and prevents the project from being completed successfully. The project personnel shortage problem is prevalent in a four-year research university as inaccessibility to qualified individuals threatens the project deadline and delivery to sponsors. Research suggested these qualified individuals are recruited to provide scientific and technical expertise to academic projects. They possess knowledge and …
Financial Literacy And Accountability Within Black Baptist Churches, Joanne Suttington
Financial Literacy And Accountability Within Black Baptist Churches, Joanne Suttington
Doctoral Dissertations and Projects
This study explored the lack of financial literacy and accountability of church leaders within black Baptist Church in fulfilling their financial stewardship responsibilities in overseeing the church’s resources. In order for churches to grow both spiritually and financially, the church leaders are critical to the overall success and sustainability of the organization. The conceptual framework for this study was based on the stewardship theory, which implied that church leaders would perform as responsible stewards in managing the church’s resources. In this study, the researcher used a qualitative method with a case study design to explore the education and experiences of …
A Phenomenological Exploration Of Women Entrepreneurs' Attitudes And Views On Establishing A Mentoring Relationship, John Rollins
A Phenomenological Exploration Of Women Entrepreneurs' Attitudes And Views On Establishing A Mentoring Relationship, John Rollins
Doctoral Dissertations and Projects
This qualitative phenomenological study explored the attitudes and views of women entrepreneurs on establishing a mentoring relationship. Despite the stated advantages of establishing a mentoring relationship, including improving entrepreneurs’ chances of business success, organizational growth, and leadership development, over 50% of novice women entrepreneurs do not establish a mentoring relationship. The researcher conducted 22 face-to-face semi-structured interviews with women entrepreneurs in the wedding industry. All participants had a positive attitude towards establishing a mentoring relationship and stated that mentoring would increase novice women entrepreneurs’ chance of business success, organizational growth, and leadership development. Most participants believed a mentor would enhance …
Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek
Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek
The Kabod
With over 52 million visitors annually, the Walt Disney World theme park is one of the busiest places on earth (US City Traveler, 2015). While some of these visitors are regular attendees, most are creating new memories in unfamiliar territory. To assist these novice theme park visitors, a plethora of reference books, blogs, tour guides and other resources exist. These recommend which attractions to visit and their popularity. What these resources do not provide, however, is the optimal order that these attractions should be visited.
Exploring The Relationship Of Burnout, Retention, And Tenure Between Full-Time Professors Teaching In A Traditional Brick-And-Mortar Environment And Full-Time Professors Teaching In A Fully Online Environment, Scott Dunbar
Doctoral Dissertations and Projects
The purpose of this study was to examine the effects of educational delivery as it related to burnout in full-time college professors in a Southern California Christian university. The problem addressed was examining the relationship of full-time faculty burnout between two educational delivery methods, traditional brick-and-mortar educational delivery and fully online educational delivery, in a Southern California Christian university. This study was significant as the phenomenon of burnout in relation to brick-and-mortar full-time professors and online full-time professors had yet to be researched in a Southern California Christian university. In addition, burnout in online faculty members had rarely been studied …
Productivity And The California Global Warming Solutions Act: An Examination Of Cost Of Compliance Utilizing Plant Level Data In The Portland Cement And Manufacturing Industry, Richard Ardito
Doctoral Dissertations and Projects
This dissertation examined the effect of California environmental regulation, AB32 on the Portland Cement Mining and Manufacturing industry which was directly targeted by the legislation. The researcher examined the effect of productivity on the Portland Cement industry operating within California by comparing changes specific labor and fuel use productivity measures to changes in the same measures for organizations operating outside of California. These differences were examined using an independent sample t-test to determine if any changes were statistically significant. The results showed statistically significant increases in productivity for direct labor, total employee labor, and combustible fuel use when analyzed to …
Understanding How Transformational Leaders Inspire Employee Engagement In Rapidly Changing Environments, Michael Coleman
Understanding How Transformational Leaders Inspire Employee Engagement In Rapidly Changing Environments, Michael Coleman
Doctoral Dissertations and Projects
Over the past five years, North Carolina community colleges have experienced a plethora of rapid changes, which can have a negative impact on employee engagement. Individuals who possess a transformational style of leadership typically inspire employees to engage in their work despite a rapidly changing environment. The specific business problem in this research study was a lack of understanding of how transformational leaders in North Carolina community colleges were inspiring employees to engage in their jobs during a rapidly changing environment. To address this significant issue, the researcher interviewed a group of senior transformational leaders from various community colleges within …
Corporate Outsourcing To Take Advantage Of Cheap Labor In Developing Countries, Cecily Schenimann
Corporate Outsourcing To Take Advantage Of Cheap Labor In Developing Countries, Cecily Schenimann
Senior Honors Theses
Corporate outsourcing is a common practice for many large corporations, and a primary reason that corporations outsource is financial: production in other countries, especially those that are developing is significantly less expensive. There are various reasons corporations use outsourcing and this choice often results in subpar and unhealthy labor conditions for those individuals working in developing countries. Reviews of China, Bangladesh, and El Salvador reveal that operations in developing countries often result in harmful working atmospheres. A call for increased corporate responsibility and accountability for corporations who choose to take their manufacturing and production elsewhere, but specifically to developing nations, …
The Link Between Leadership Style And Job Satisfaction In The Don Civilian Workforce, Richard Grimm
The Link Between Leadership Style And Job Satisfaction In The Don Civilian Workforce, Richard Grimm
Doctoral Dissertations and Projects
This study analyzed job satisfaction as it relates to employees within the Department of the Navy in an effort to better understand the role that supervisory leadership plays in improving or degrading employee job satisfaction. Multiple interviews were conducted with current and former employees in order to gainer deeper understanding of the experiences of these employees. The results indicate that styles such as servant leadership and transformational are seen as having a more positive impact on employee job satisfaction than other styles including trait and transaction. The researcher developed numerous themes based on data analysis including reference to these styles …
Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney
Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney
Senior Honors Theses
Poverty is a major problem that reaches millions of people around the world. Although many organizations and individuals work daily to combat this, much of the work done to reduce poverty lacks sustainability and serves only to remedy to the effects of poverty, rather than create a solution to the causes of poverty. Microfinance can be very basically defined as the provision of banking to the impoverished who would not otherwise have access to these services. This purpose of this thesis is to show that microfinance is the ideal solution to the poverty problem by using research and evidence from …
E & I Academics - A Business Plan, Rosalyn Mccoy
E & I Academics - A Business Plan, Rosalyn Mccoy
Senior Honors Theses
Starting a school presents many difficulties, but a business plan provides a method by which to work through many of these issues. The following business plan for Encourage & Inspire Academics, hereafter referred to as E & I Academics, explains many aspects of the proposed business from operations to competition to target market. E & I Academics is a proposed business that will offer both afterschool tutoring and homeschool tutoring services to families who wish to invest in a quality education for their children. E & I Academics will offer more personalized services than a typical public school and will …