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Full-Text Articles in Business
Business Model Design Games: Rules And Procedures To Challenge Assumptions And Elicit Surprises, Sune Gudiksen
Business Model Design Games: Rules And Procedures To Challenge Assumptions And Elicit Surprises, Sune Gudiksen
CW Tsai
Previously well-established companies are currently struggling to secure profits, mainly due to the pressure from new communication technology-based business models. Because of this, the business model research field has flourished in recent years, but most of the applied approaches still rely on linear, rational conceptions and causal reasoning. Through three games and three business cases, it is argued that experimental game-like innovation activities can lead the way into another approach to business model development, called ‘business model design games’. This paper illustrates how the application of game rules and procedures can challenge business assumptions and evoke surprises that lead to …
The Motivational Fabric Of Gamified Idea Competitions: The Evaluation Of Game Mechanics From A Longitudinal Perspective, Christian Scheiner
The Motivational Fabric Of Gamified Idea Competitions: The Evaluation Of Game Mechanics From A Longitudinal Perspective, Christian Scheiner
CW Tsai
Idea competitions are a highly important tool for integrating insiders and outsiders in the idea generation and evaluation activities of organizations. Previous research on motives for par- ticipation has demonstrated that organizers need to design idea competitions that create a positive experience for participants. To address this challenge, organizations have started to include games mechanics (e.g., points, levels, badges) into idea competitions, a measure that has been termed gamification. However, there is a lack of scientific studies focusing on the longitudinal evaluation and perception of game mechanics. This study thus evaluates game mechanics in a gamified idea competition through two …