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Full-Text Articles in Business
Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence
Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence
Mark Spence
The benefits of seamless integration and the pursuit of a shared strategy within a supply chain are widely recognized, creating, among other things, a hard to replicate competitive advantage. However, achieving this is a difficult task because of the limited means to assess a supply chain's strategic consistency. The purpose of this manuscript is to describe and illustrate how the pairwise comparison method can be used to reveal the consistency (or lack thereof) among supply chain members' perspectives with respect to the importance of different competitive priorities, such as cost versus flexibility. Illuminating where senior decision makers agree and disagree …
Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost
Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost
Mark Spence
No abstract provided.
Do Violent Social Cause Advertisements Promote Social Change? An Examination Of Implicit Associations, Natalina Zlatevska, Mark Spence
Do Violent Social Cause Advertisements Promote Social Change? An Examination Of Implicit Associations, Natalina Zlatevska, Mark Spence
Mark Spence
Violent content is used in social cause advertising campaigns as a means of discouraging antisocial attitudes and behaviors, despite the fact that findings regarding the effectiveness of including violence in advertisements are equivocal. The present research explores the efficacy of violent advertisements by investigating how such ads affect implicit associations with violent words/acts. The importance of implicit associations is that they can affect judgments and behaviors long after explicit memory for the advertisement has decayed. The findings of the research point to the prevalence of individual differences in response to violent ads. Specifically, social cause advertisements are effective in weakening …