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Articles 1 - 30 of 32
Full-Text Articles in Business
Into The Mind Of The Seller: Using Neurophysiological Tools To Understand Sales Techniques, Adriane Randolph, A. Borders, Terry Loe
Into The Mind Of The Seller: Using Neurophysiological Tools To Understand Sales Techniques, Adriane Randolph, A. Borders, Terry Loe
Adriane B. Randolph
No abstract provided.
Consumer Power: Evolution In The Digital Age, Lauren Labrecque
Consumer Power: Evolution In The Digital Age, Lauren Labrecque
Lauren Labrecque
Who Washes A Rental Car? Contamination As A Barrier To Renting, Leslie Koppenhafer
Who Washes A Rental Car? Contamination As A Barrier To Renting, Leslie Koppenhafer
Leslie E. Koppenhafer
This research examines contamination as a barrier to renting. Participants evaluated a car rental where cleaning supplies were explicitly/not described and evidence of prior user was present or absent. Participants viewed the company more favorably and were willing to pay more when the prior user was not made salient.
The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Dr. Joanna Minkiewicz
No abstract provided.
Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Dr. Joanna Minkiewicz
No abstract provided.
Motivations To Volunteer In Selected Service Organisations., Maria Ryan, Sonia Langridge
Motivations To Volunteer In Selected Service Organisations., Maria Ryan, Sonia Langridge
Maria M Ryan
No abstract provided.
Self Introspection As A Research Method In Exploring Consumption Behaviour At A Special Event. , Madeleine Ogilvie, Simone Pettigrew, Maria Ryan
Self Introspection As A Research Method In Exploring Consumption Behaviour At A Special Event. , Madeleine Ogilvie, Simone Pettigrew, Maria Ryan
Maria M Ryan
No abstract provided.
New Year's Eve Consumption Plans: Consumer's Consumption Priorities On The Eve Of 2000, Simone Pettigrew, Maria Ryan, Madeleine Ogilvie
New Year's Eve Consumption Plans: Consumer's Consumption Priorities On The Eve Of 2000, Simone Pettigrew, Maria Ryan, Madeleine Ogilvie
Maria M Ryan
No abstract provided.
The Influence Of Cause-Related Marketing On Purchase Behaviour, Michele Roberts, Maria Ryan
The Influence Of Cause-Related Marketing On Purchase Behaviour, Michele Roberts, Maria Ryan
Maria M Ryan
No abstract provided.
The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form, Raymond Thomas, Maria Ryan, Geoff Soutar
The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form, Raymond Thomas, Maria Ryan, Geoff Soutar
Maria M Ryan
No abstract provided.
A Model For Experiential Learning And Community Engagement In Marketing Research , Maria Ryan, Gary Marchioro
A Model For Experiential Learning And Community Engagement In Marketing Research , Maria Ryan, Gary Marchioro
Maria M Ryan
No abstract provided.
Spending Behaviour - A Comparison Between Town And Shire Residents, Maria Ryan, G Soutar
Spending Behaviour - A Comparison Between Town And Shire Residents, Maria Ryan, G Soutar
Maria M Ryan
No abstract provided.
Attitudes Toward Female Sports Stars As Endorsers, Kandy James, Maria Ryan
Attitudes Toward Female Sports Stars As Endorsers, Kandy James, Maria Ryan
Maria M Ryan
No abstract provided.
Percetions Of Gambling On The Internet: A Simulated Study, Maria Ryan, Pradtana Limkrailassiri
Percetions Of Gambling On The Internet: A Simulated Study, Maria Ryan, Pradtana Limkrailassiri
Maria M Ryan
No abstract provided.
Examining The Effects Of Environmental Interchangeability With Overseas Students: A Cross Cultrual Comparison, Maria Ryan, Madeleine Ogilvie
Examining The Effects Of Environmental Interchangeability With Overseas Students: A Cross Cultrual Comparison, Maria Ryan, Madeleine Ogilvie
Maria M Ryan
No abstract provided.
Teaching Marketing Research: Using A Bridging Vehicle To Increase Deep Learning , Maria Ryan, Madeleine Ogilvie, Angelia Bevilaqua
Teaching Marketing Research: Using A Bridging Vehicle To Increase Deep Learning , Maria Ryan, Madeleine Ogilvie, Angelia Bevilaqua
Maria M Ryan
No abstract provided.
Textbooks: Fast Food Or Dine-In? Preliminary Views, Gary Marchioro, Maria Ryan
Textbooks: Fast Food Or Dine-In? Preliminary Views, Gary Marchioro, Maria Ryan
Maria M Ryan
No abstract provided.
Predicting Attachment To Online Communities, Laura Price, Kum-Foong Leong, Maria Ryan
Predicting Attachment To Online Communities, Laura Price, Kum-Foong Leong, Maria Ryan
Maria M Ryan
No abstract provided.
Motivations For Social Internet Use, Laura Price, Kum-Foong Leong, Maria Ryan
Motivations For Social Internet Use, Laura Price, Kum-Foong Leong, Maria Ryan
Maria M Ryan
No abstract provided.
Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence
Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence
Mark Spence
The benefits of seamless integration and the pursuit of a shared strategy within a supply chain are widely recognized, creating, among other things, a hard to replicate competitive advantage. However, achieving this is a difficult task because of the limited means to assess a supply chain's strategic consistency. The purpose of this manuscript is to describe and illustrate how the pairwise comparison method can be used to reveal the consistency (or lack thereof) among supply chain members' perspectives with respect to the importance of different competitive priorities, such as cost versus flexibility. Illuminating where senior decision makers agree and disagree …
Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost
Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost
Mark Spence
No abstract provided.
Do Violent Social Cause Advertisements Promote Social Change? An Examination Of Implicit Associations, Natalina Zlatevska, Mark Spence
Do Violent Social Cause Advertisements Promote Social Change? An Examination Of Implicit Associations, Natalina Zlatevska, Mark Spence
Mark Spence
Violent content is used in social cause advertising campaigns as a means of discouraging antisocial attitudes and behaviors, despite the fact that findings regarding the effectiveness of including violence in advertisements are equivocal. The present research explores the efficacy of violent advertisements by investigating how such ads affect implicit associations with violent words/acts. The importance of implicit associations is that they can affect judgments and behaviors long after explicit memory for the advertisement has decayed. The findings of the research point to the prevalence of individual differences in response to violent ads. Specifically, social cause advertisements are effective in weakening …
To Be Or Not To Be Different: Exploration Of Norms And Benefits Of Color Differentiation In The Marketplace, Lauren Labrecque
To Be Or Not To Be Different: Exploration Of Norms And Benefits Of Color Differentiation In The Marketplace, Lauren Labrecque
Lauren Labrecque
A Multicultural Service Sensitivity Exercise For Marketing Students, Lauren Labrecque
A Multicultural Service Sensitivity Exercise For Marketing Students, Lauren Labrecque
Lauren Labrecque
Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush
Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush
Leslie E. Koppenhafer
The Federal Drug administration (FDA) requires pharmaceutical firms running direct to consumer (DTC) advertising to disclose information about the most important risks in a “Major Statement.” However, the visual information shown onscreen during the Major Statement is not currently regulated. In many DTC advertisements, the presentation of the Major Statement is accompanied by distracting visual elements that may prevent consumers from understanding important risk information. The present research examines a currently running DTC advertisement and finds preliminary evidence that these visual distractions do affect risk judgments.
The Marketers’ Prismatic Palette: A Review Of Color Research And Future Directions, Lauren Labrecque
The Marketers’ Prismatic Palette: A Review Of Color Research And Future Directions, Lauren Labrecque
Lauren Labrecque
How Do Consumers Co-Create Their Experiences? An Exploration In The Heritage Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson
How Do Consumers Co-Create Their Experiences? An Exploration In The Heritage Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson
Dr. Joanna Minkiewicz
Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co-production, engagement, and personalisation. This paper addresses a gap in Service-Dominant Logic …
The Influence Of Lead Indicator Strength On The Use Of Nonfinancial Measures In Performance Evaluation: Evidence From Ceo Compensation Schemes, Don O'Sullivan, Vincent O'Connell
The Influence Of Lead Indicator Strength On The Use Of Nonfinancial Measures In Performance Evaluation: Evidence From Ceo Compensation Schemes, Don O'Sullivan, Vincent O'Connell
Don O'Sullivan
No abstract provided.
Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers
Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers
Ginger Rosenkrans
No abstract provided.
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
Russell T Warne
Straddling the boundary between “junk” and not, sports nutrition is unique among processed foods. Between-meal snacks full of refined carbohydrates, sugar, sodium and even caffeine, qualities that render foods “bad” and off limits in other contexts, these products are consumed during the “work” of organized leisure, and increasingly as part of everyday life by non-athletes. Masquerading as healthy food, with ingredients, flavours and consumption patterns suggestive of children’s candy and adult desserts (Douglas, M. (1972). Deciphering a meal. Daedalus, 101(1), 61–81; James, A. (1998). Confections, concoctions, and conceptions. In H. Jenkins (Ed.), The children’s culture reader (pp. 394–405). New York: …