Business Commons^™

The Role And Significance Placed On Corporate Social Responsibility In The Hotel Industry In The South West Region Of Ireland., Shirley Millar

Theses

This research sets out to examine the concept of Corporate Social Responsibility in the context of the hotel industry, with a specific focus on Ireland and the South West Region. The study looked at the level of importance placed on CSR by both the hotel consumer and the hotel industry. The study also sought to determine the relevance of CSR as a source of competitive advantage

Interest in the practice of Corporate Social Responsibility (CSR) has become increasingly prominent in recent years. There has been a shift in practice from companies doing good to be seen to be doing good, …