Business Commons^™

A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran

Theses

This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.

A qualitative research design was chosen for this study and the primary method of data collection …

An Analysis Of The Contribution Of Public Relations To The Growth Of The Ballymaloe Brand., Avril Desmond

Theses

The aim of this dissertation was to explore the public relations techniques of Ballymaloe and determine the effectiveness of these techniques on the Ballymaloe brand. Relevant literature was explored and the subjects the subjects that were encountered included public relations traditional and new media avenues.

The research methodology constituted quantitative analysis. Interviews were the primary research tools, with media analysis being used to back it up. The data was analysed using content analysis procedures.

The conclusion identified that, Ballymaloe are inadequate in implementing two way communications with their strategic publics. The research highlighted the relaxed attitude towards their public relations …

A Framework For Analysis Of Spatial Specialisations Of Industry, John Hobbs

Theses

Concentrations of firms in an industry sector within a geographic space or region have exercised the minds of economists for more than 100 years. Several models attempt to analyse the interactions and dynamics of such concentrations. Industry clusters (Porter, 1990) and industrial districts (Becattini 1978, Piore and Sabel 1984, Scott 1988a 19886, Storper 1989) are well known examples.

Yet debate continues about the validity of such models and how they function. While cluster theory has many adherents, spatial boundaries of a cluster and its determinants of competitive advantage remain controversial. Several variants of industrial district have been analysed, and according …

Cultural Diversity In The Hotel Industry: A Study Of Performance Management Systems, Deirdre O'Donovan

Theses

Recent years have seen a sharp increase in the numbers of people immigrating to Ireland, making Irish society much more culturally diverse than in previous decades. At present, there are approximately 420,000 migrants living in Ireland, of whom approximately 350,000 individuals are of an age to work (Central Statistics Office 2006). Consequently, Irish workforces are now more culturally diverse.

This thesis focuses on the implications of cultural diversity on performance management practices in a number of Irish hotels. Due to the large number of culturally diverse employees in the hospitality industry, the hotel sector was chosen as the focus of …

The Application Of Social Marketing In Increasing Blood Donation Among Donors And Non Donors: The Case Of Third Level Students., John Healy

Theses

In today’s society, blood donation is dependent on the goodwill of people to voluntarily donate blood without financial reward. There is a continuous need for new blood donors, because the demand for donor blood is increasing, whereas the supply of blood is declining. Three thousand blood donations are needed in Ireland every week. Maintaining an adequate supply is the biggest challenge. Only 3.6% of the population in the Republic of Ireland donate blood. This leaves an enormous potential blood donor base, which if tapped into and maintained could lead to an adequate reserve of donations to meet the transfusion needs …

The Use Of Social Marketing Messages In An Anti-Tobacco Context: An Investigation Of Irish Female Adolescents, Barry Griffin

Theses

The WHO (2008) report states that although tobacco deaths rarely make headlines, tobacco kills one person globally every six seconds. Tobacco kills a third to a half of all people who use it, on average 15 years prematurely. Today tobacco use causes 1 in 10 deaths among adults worldwide - more than 5 million people a year (Murray and Lopez, 2006). The Irish Office of Tobacco Control’s research has confirmed that initiation into smoking is largely a childhood phenomenon. More than 75% of all smokers in Ireland started to smoke before they reached the age of 18 (HBSC Ireland, 2006). …

The Role Of Public Relations In Integrated Marketing Communications, Claire Healy

Theses

This study is concerned with analysing the integration of public relations and marketing practices currently being undertaken by various organisations in Ireland. The concept of integrated marketing communication has been debated in the literature and in organisations for many decades.

This study employs both primary and secondary research methods on gathering findings that focus on the increasingly fundamental role of public relations in marketing initiatives, and highlights the areas where conflict and tension exist. These conflicting areas are having a negative effect on organisations maximising from this integration.

This research gathered both public relations and marketing perceptions on how the …

An Investigation Of Female Career Progression And Development In The Irish Hospitality Industry., Richella Ryan Devereaux

Theses

In recent years, the increasing number of women at the lower positions in the hospitality industry and their underrepresentation in top management positions has made women’s status in the industry a great concern. The purpose of this study is to examine the career progression of female graduates in the Irish hospitality industry.

A qualitative approach in the form of in-depth interviews of twenty-one female middle and senior managers in the Irish hospitality industry provided the opportunity to gain insights into their experiences and barriers faced in advancing their careers to senior management positions.

The results of the current study identify …

The Application Of Viral Marketing To The Irish Film Industry, Stephen O'Mahony

Theses

The research examines the concept of viral marketing and in particular, its application to the Irish film industry. It explores the merits of viral marketing as a promotional technique for Irish film and the associated online social media channels through which viral messages are disseminated. Further to this, the study identifies the extent to which viral marketing and online social media have been adopted by Irish consumers and enterprise. Given that viral marketing is still in its relative infancy, the research also takes a conceptual approach so that it contributes to the continued understanding of the practice in general.

A …

The Role And Significance Placed On Corporate Social Responsibility In The Hotel Industry In The South West Region Of Ireland., Shirley Millar

Theses

This research sets out to examine the concept of Corporate Social Responsibility in the context of the hotel industry, with a specific focus on Ireland and the South West Region. The study looked at the level of importance placed on CSR by both the hotel consumer and the hotel industry. The study also sought to determine the relevance of CSR as a source of competitive advantage

Interest in the practice of Corporate Social Responsibility (CSR) has become increasingly prominent in recent years. There has been a shift in practice from companies doing good to be seen to be doing good, …