Business Commons^™

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

Layout And Evaluation Of Clavey Winery Facility, Ron Angold

BioResource and Agricultural Engineering

This senior project discusses the layout design and financial feasibility of constructing a wine facility for Clavey winery. The winery is initially designed to handle 2500 gallons and allows for expansion in the future. The facility features gravity flow which results in increased efficiency. A financial analysis compares having Clavey’s grapes custom crushed by an outside source or having a wine facility to make their wine themselves.

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Ffa State Finals Committee Chairman Guide, Brian Fiorini

Dairy Science

No abstract provided.

Selecting, Marketing And Rebuilding A Herd Of Genetically Superior Animals, Katherine Rector

Dairy Science

No abstract provided.

Formation Of Cull Cow Program For The Artificial Insemination Class, Brian O. Medeiros

Dairy Science

Cal Poly’s “Learn by Doing” philosophy is one of the great traits that the University holds. However it is this philosophy that is also one of the most expensive and hardest to maintain. “Production agriculture majors use more dollars per unit than any other major in the entire college,” as Dr. Golden stated during his talks about herd cut backs. Never the less the College of Agriculture prides itself on supplying knowledgeable and experienced students to the industry that supports it so much. One of the amazing classes that are offered at the university is the Dairy Science Artificial Insemination …

Effectiveness Of Electronic Transfer Device On Passive Tag Readability, Michael Anthony Montero

Industrial Technology and Packaging

Radio Frequency Identification (RFID) has been around for roughly 40 years, yet the technology has not been widely implemented. Bar codes currently dominate supply chains as the main method for tracking asset, but RFID has the potential to completely remove the need for bar codes. While bar codes need to be individually scanned RFID tagging allows for instantaneous scanning of complete pallet loads. This drastically reduces the amount of time and labor needed to monitor and track assets throughout supply chains. Yet, at this time RFID tagging is unable to be adopted by the majority of manufacturers due to the …

Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle

Agribusiness

This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …

Turning A Small Residential Farm Into A Non-Profit Educational Organization, Thomas John Anderson

Agribusiness

This study was undertaken to determine whether Felicity’s Farm could become a non-profit organization for education. In order to determine the feasibility of turning Felicity’s Farm into a non-profit organization, interviews were conducted and financial statements were collected. In addition, a Certificate of Incorporation was completed based on the interview and financial data. It was concluded that Felicity’s Farm could become a non-profit organization; however, better organization of finances, fund-raising and the use of volunteers was recommended.

Feasibility Of Establishing A Vineyard, Caitlin Adams

Agribusiness

The purpose of this project was to determine whether it would be feasible for Cal Poly to expand their vineyard from fifteen acres to eighteen acres. There are four major costs associated when establishing a vineyard: plant, vine, trellis system, and drip system. Two suppliers per major cost with the exception of labor were called to determine the best price. Once the costs were determined, they were entered into an Excel spreadsheet in the initial cost outlay of an Enterprise Budget. It has been concluded that expanding Cal Poly’s vineyard would be feasible. Both the lowest and highest bids of …

Terry Hoage Vineyard Re-Design, Sara Hamling

Art and Design

This document includes an introduction to the Terry Hoage Vineyard Re-Design project including the problem, the purpose and limitations of the study and a glossary of terms. It also includes an overview of the research found before the design process, a documentation of the design process and a summary with recommendations for students with similar projects. Images are referenced throughout the paper; these images can be found at the end of the paper.

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

The Malawi Project: From Conventional To Holistic Decision Making, Grace Wetmore

Animal Science

How the Cal Poly Malawi Appropriate Technologies Team, and other development groups, can use Holistic Management to aid developing countries in an effort towards a sustainable future.

Emotional Branding: Obama’S Bottom-Up Campaign, Genevieve Ann Munoz

Communication Studies

No abstract provided.

Sales Departments In The Graphic Communication Industry, Kendra Searle

Graphic Communication

The purpose of this study is to show how many different variables go into building a strong sales department and the effect it has on the overall success of a company and the graphic communication industry as a whole. This study will show what sales departments are doing to maintain their client base and reach their sales goals even in the midst of changes within the industry. It will also show the impact of the sustainability movement on sales and marketing efforts.

The study showed the most recent sales figures for two of the top companies in the print industry. …

Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino

Journalism

Newspapers are at a crossroads in their existence. Traditionally, the printed giants were able to hold monopolies in their respective municipalities because the barrier to entry for printing was high and the operating costs were expensive. A study published in 1978 – a decade before the Internet came to fruition – reported that local newspaper monopolies existed in more than 97 percent of U.S. cities . But with the Web, that dynamic has vastly shifted. Widely accessible and affordable Web platforms eliminate both the barrier to entry and operating costs required to publish to a mass audience. As a result, …

Communication Within The Packaging Industry, Lauren K. Soares

Graphic Communication

The purpose of this study was to show the potential that strategic packaging communication could have on attracting a larger client base. Through revealing current packaging innovations and the psychology behind it, a business should be well informed on how to appeal to the maximum amount of customers.

The study consisted of elite and specialized interviewing of industry experts in order to get an inside look at packaging and how companies are using it to communicate to their target markets. The next step was to survey this targeted customer base and discover the psychology behind their purchases and what is …

Interactive Print - The Application Of Synergy To Restore And Enhance The Value Of Print, Amy Mcgiven, Jeanne Ngo

Graphic Communication

With the emergence and increasing role of technology in today’s society, many questions are raised about what is the future of print. This study set out to research the term “interactive print,” which, for the purposes of this study, includes Personalized Uniform Resource Locator (PURL), GossRSVP, Radio Frequency Identification (RFID), and other sources of technology that refer an end consumer to online sources via print.

This report was written in order to research the current trends and knowledge in the industry as it relates to interactive print technologies, as well as to foresee the role of interactive print in the …

New Color Management Technologies, Ashley Gerson

Graphic Communication

The purpose of this study was to inform people about new color management technologies. These people are consumers and creators within any industry; even though this paper focuses on graphic designers in the graphic communication industry. These technologies will allow consumers to break out of the color management shell. Now, there is no need to rely completely on color management specialists.

This study investigated the advantages of one particular device: the ColorMunki. In order to do this, the ColorMunki was given to graphic designers in San Luis Obispo, California. They were asked to use the ColorMunki for a week and …

The Customer-Responsiveness Of Web-To-Print, Robert Coleman Pringle

Graphic Communication

In a transitioning printing environment, where most of a company’s traditional operations are becoming obsolete, it is expected for all printers to look into adopting digital solutions to service customers more efficiently to keep up with their fast-paced demands. One solution that can provide rapid efficiency is Web-to-Print software, which serves as an online ordering platform for customers. Web-to-Print software not only keeps track of online order specifications for customers but also keeps records of all the transactional information including the most popular products purchased by clients, which can be used as a marketing advantage in tracking the most profitable …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Tasting Room Insights From San Luis Obispo County, Kathryn Vogt, Wayne Howard

Agribusiness

No Abstract.

The Sacred And The Secular: Blending Borders To Maximize Product Success, Karen R. Deross

Journalism

In a society where a person can choose anything he wants from a vast literary buffet, the products that appeal to varied audiences with differing values and interests stand out among the masses. The Purpose Driven Life by Rick Warren is a prominent example of a product that became explosively successful in two starkly differing markets: the secular and the religious.

This research paper explores the history and controversy surrounding the combination of these two markets and the implications they have for each. The triumph of The Purpose Driven Life, as well as other prominent Christian titles, is focused on …

Measurement And Analysis Of Shocks To Products Packaged In Pails In Single Parcel Ground Shipments, Sher Paul Singh, Jay Singh, Pakapol Kittipinyovath

Industrial Technology and Packaging

The objective of this study was to measure and analyse the shocks and impacts experienced by pails in the single parcel distribution environment, with and without a secondary corrugated shipper. The study was conducted in the FedEx Ground shipping environment in the USA. Instrumented 5 gal pails were shipped with and without an outer corrugated box, and with and without handling (precautionary warning) labels, from East Lansing, Michigan to destinations in California and New York. Data recorders were used to collect and analyse shock distribution data (drop heights, drop orientations and number of drops). The results showed that the precautionary …

Business Plan For Calf Raising Facility, Brent Verwey

Dairy Science

No abstract provided.

A Survey Of Accredited Rural Appraisers, Lindy Wilson

Agribusiness

This study was undertaken to determine which skills are most important for students to learn in Cal Poly AGB Finance and Appraisal concentration courses. This report used a mail survey to determine which skills current California Chapter members of the American Society of Farm Managers and Rural Appraisers thought most important for rural appraisal students to posses. It is concluded that communication and personal skills are more important for rural appraisal student success. This conclusion is based on analysis of survey responses. On average communication skills were ranked as the most important skills for rural appraisal students to posses followed …

Obesity Economics For The Western United States, Mariah D. Ehmke, Tina Willson, Christiane Schroeter, Ann Marie Hart, Roger Coupal

Agribusiness

The estimated obesity-related health care costs across the Western region in 2008 were $16.2 billion (this is an inflation-adjusted estimate based on the work of Finkelstein, Fiebelkorn, and Wang (2004)). 25 The Western populations, the percentage of obese adults in each state, and the estimated annual obesity-related expenditures by state are summarized in Table 1. The cost estimates include only direct health care expenditures related to obesity. The actual cost of obesity is much higher and includes not only obesity-related illness and disease, but also indirect costs resulting from missed work days and lower worker productivity as well as valued …

Managing Maize Production In Shifting Cultivation Milpa Systems In Yucatan, Through Weed Control And Manure Application, David Parsons, Luis Ramirez-Aviles, Jerome H. Cherney, Quirine M. Ketterings, Robert W. Blake, Charles F. Nicholson

Agribusiness

Milpa cultivation involving cutting an area of forest, burning, and planting crops has existed in the Yucatán Peninsula for more than three millennia. Fallow periods are short and decreasing, leading to a productivity collapse of the system. Technologies that increase yield and maintain plots under cultivation have the potential to decrease the land area needed for family food production, resulting in more mature forests. This study was undertaken to examine the relative importance and potential interactions of declining fertility and increasing weed pressure in reducing maize (Zea mays L.) yields, and to examine the effectiveness of combinations of weed …

Surveyed Consumer Response To Grocery Store Social Networking Websites, Greg Aszman

Agribusiness

This study was undertaken to determine whether or not people would respond favorably to a grocery store setting up a page on a social networking website (i.e. MySpace) and if so, what people would like to see on the page. Self-addressed, self-stamped envelopes containing a survey and a cover letter were passed out to obtain the information. This project used simple means and frequencies to analyze the whole population and sections of the population; social network users and non-social network users. Independent T-Tests and Chi-Square tests were used to compare the two groups. A statistical program, SPSS, was used to …

Creekside Farms Business Plan, Amanda K. Lemm

Horticulture and Crop Science

Creekside Farms is a developing small business in Paso Robles, where the Lemms have big dreams of hosting weddings and receptions. Incorporating their prime agricultural land in Paso Robles is a necessity to help make this business special. Creekside Farms has huge potential in being the first choice for those searching for a beautiful place to get married and/or have their special reception. Part of making this plan successful, is focusing on using country rose gardens to utilize in wedding flower arrangements as well as accenting the wedding sites. These unique roses allow the Lemm’s the ability to compete with …