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Full-Text Articles in Business
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 2), Brent Castle, Joshua Howe, Joshua Mason
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 2), Brent Castle, Joshua Howe, Joshua Mason
Student Works
The proposed research will be comprehensive in nature. The ultimate goal of this project is to study the clientele of Snowbird and evaluate their awareness of the new Snowbird / Alta Combination Ticket. This objective will be achieved by surveying skiers about the following: What would encourage them to purchase the combination ticket. How much would they pay for the combination ticket. How much does price influence the skiers decision to purchase the combination ticket. What type of discount/package would encourage skiers to purchase the ticket. Snowflake Research comprised of Brent Castle, Joshua Howe, Joshua Mason.
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 1), Brent Castle, Joshua Howe, Joshua Mason
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 1), Brent Castle, Joshua Howe, Joshua Mason
Student Works
The proposed research will be comprehensive in nature. The ultimate goal of this project is to study the clientele of Snowbird and evaluate their awareness of the new Snowbird / Alta Combination Ticket. This objective will be achieved by surveying skiers about the following: What would encourage them to purchase the combination ticket. How much would they pay for the combination ticket. How much does price influence the skiers decision to purchase the combination ticket. What type of discount/package would encourage skiers to purchase the ticket. Snowflake Research comprised of Brent Castle, Joshua Howe, Joshua Mason.
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, James K. Giese
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, James K. Giese
Marketing Faculty Research and Publications
A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …