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Open Access. Powered by Scholars. Published by Universities.®

2001

Marketing

Selected Works

Articles 1 - 5 of 5

Full-Text Articles in Business

A Conceptual Model For Building And Maintaining Relationships Between Manufacturers' Representatives And Their Principals., Daniel Mcquiston Dec 2000

A Conceptual Model For Building And Maintaining Relationships Between Manufacturers' Representatives And Their Principals., Daniel Mcquiston

Daniel H. McQuiston

As more and more firms decide to outsource their sales function, the entire topic of partnering with resellers has taken on greater importance. An increasing number of firms have turned to the contract sales force, commonly called manufacturers representatives, to handle the sales function for their products. In an increasingly competitive environment where distributors, original equipment manufacturers, and end users have more choices, building and maintaining solid relationships between manufacturers' representatives (reps) and the companies they represent (principals) has become more critical. This paper uses the results of a qualitative study and proposes a conceptual model for building and maintaining …

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Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald P. Hill, Robert Peterson, Kathy K. Dhanda Dec 2000

Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald P. Hill, Robert Peterson, Kathy K. Dhanda

Kathy K Dhanda

No abstract provided.

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Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald Hill, Kathy K. Dhanda, Robert Peterson Dec 2000

Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald Hill, Kathy K. Dhanda, Robert Peterson

Kathy K Dhanda

No abstract provided.

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75 Years Of Turkish Diaspora: A Republican Family On The Move, Ibrahim Sirkeci Dec 2000

75 Years Of Turkish Diaspora: A Republican Family On The Move, Ibrahim Sirkeci

Ibrahim Sirkeci

Modern Turkey has been founded on internal and international migrations. During the early Republican period (1920s and 1930s), large populations of Turkish nationals and Muslims were living outside the borders of the new country. After the First World War and the War of Independence, they were brought into the country and were involved in the reconstruction process of the new Turkish Republic, marking the beginning of this century’s Turkish Diaspora. Since then, Turkey has witnessed important population movements in 20th Century. Jewish scholars came from Germany and then went to the United States and Israel; remaining Greek population after the …

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Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton Dec 2000

Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton

Oscar T McKnight Ph.D.

The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.

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