Business Commons^™

Cross-Cultural Acceptance Of The Euro: Assessing The Effectiveness Of Public Information Marketing, Steven W. Staninger

Copley Library: Faculty Scholarship

The introduction of the euro currency is a major social, cultural, and economic event in the history of Europe. A massive public information marketing campaign has failed to encourage widespread acceptance of the new currency. This paper analyzes the reasons for this failure, and suggests strategies for future campaigns.

2001 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2001.

The Influence Of Firm Dispositions On Interfirm Relationship Formation In Business Markets, Jean L. Johnson, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

The central premise of this paper is that firm level characteristics or behavioral traits, referred to as predispositions, influence how the firm behaves and interacts in its interfirm relationships (EFRs). This augments traditional approaches that focus on the intra-relationship perspective and/or on environmental influences on the relationship. Firm predispositions of strategic intent and relational proclivity are expected to individually, and in combination, increase the extent of connectedness between partners in interfirm relationships. In turn, through connectedness, they affect relationship effectiveness in terms of reciprocity, information exchange, and cooperation. Results indicated that the predispositions increased connectedness, but combinational effects were not …

전자상거래에서 디지털제품과 물리적제품의 소비자채택에 대한 실증 연구, Hyo Gun Kym, Seo Young Kwon, So Ra Kang

Asia Marketing Journal

No abstract provided.

소비후의 감정과 성과지각에 대한 기대감정과 소비과정행동의 효과, Nak Hwan Choi, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

소비자의 개인주의 / 집단주의 성향이 제품평가단서 지각과 정보탐색행동에 미치는 영향에 관한 연구, Yun Yong Hwang

Asia Marketing Journal

No abstract provided.

제품평가에 있어서 전문성에 따른 단서효과, Nak Hwan Choi, Jin Ryeol Lee, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

서비스 복구접점에서의 고객만족과정에 관한 연구, Ho Jung Lee

Asia Marketing Journal

No abstract provided.

The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen

Research Collection Lee Kong Chian School Of Business

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars …

Scripted Thought: Processing Korean Hancha And Hangul In A Multimedia Context, Nader T. Tavassoli, Jin K. Han

Research Collection Lee Kong Chian School Of Business

We compare the cognitive processing of words written in alphabetic scripts with the cognitive processing of words written in logographic scripts. We suggest that the processing of words written in alphabetic scripts relies more heavily on the storage of--and the serial rehearsal properties of--short-term memory's phonological loop. In contrast, the processing of words written in logographic scripts relies more on the storage of--and the spatial-relational rehearsal properties of--visual short-term memory. A series of three experiments investigates implications of these processing differences within a single language, Korean, where words can be written in the alphabetic Hangul or in the logographic Han-cha. …

2001 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2001.

2001 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2001.

Editor's Statement, J. Craig Andrews

Marketing Faculty Research and Publications

It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my …

2001 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2001.

2001 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2001.

인터넷 서비스접점 만족에 관한 연구, Sang Kyu Park, Gu Hyun Won

Asia Marketing Journal

No abstract provided.

관계지향성의 구성요인 및 원인과 성과에 관한 연구, Nak Hwan Choi, Young Ah Kim, Ho Jung Lee

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑몰에 대한 고객애호도의 결정요인, Jang Woo Lee, Hyun Kyung Kim, Moon Kyu Lee

Asia Marketing Journal

No abstract provided.

상표별 고려상표군 크기에 따른 가격수용범위 차이측정, Young Sik Kwak, Jae Weon Hong, Ji Won Peck

Asia Marketing Journal

No abstract provided.

기술적 대체를 반영한 확산모형에 대한 연구, Se Hoon Park

Asia Marketing Journal

No abstract provided.

판매원의 적응판매행동에 대한 목적지향성의 효과, Byung Ryul Bae

Asia Marketing Journal

No abstract provided.

Consumer Decision Making In A Multi-Generational Choice Set Context, Namwoon Kim, Rajendra K. Srivastava, Jin K. Han

Research Collection Lee Kong Chian School Of Business

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing consumers' purchase demands in multi-generation products. This paper proposes a model that incorporates both initial and repeat purchases and allows for leap-frogging behavior for multi-generation technological products. Whereas most new product adoption models are based on aggregate market sales, the proposed model is estimated and validated on individual consumer data. Within a logistical modeling framework, the model combines a purchase incidence (buy/not buy) component and generation choice components for each time period. These model components allow for individual …

Ua11/1 Western Kentucky Unveils New Athletics Logos And Marks, Wku Public Affairs

WKU Archives Records

Press release issued August 7, 2001 by WKU Public Affairs regarding the changes in WKU logos and athletic marks.

2001 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2001.

Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd

Faculty and Research Publications

How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.

2001 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2001.

Market Orientation: Towards An Understanding In Developing Marketplaces Of South America, Howard Warren Olsen

Theses and Dissertations in Business Administration

Theory development is essential for the health and wellbeing of marketing as it provides boundaries and a foundation for the growth of the discipline. Kohli and Jaworski's (1990, 1993) efforts provided the critical first step in the evolution of market orientation theory. However, evidence has not confirmed regularities in various industry circumstances as well as different international marketplaces. The literature is replete with a variety of different scales that have been used. Finally, the concept of market orientation is based upon the premise that such activities enhance business performance, but requisite performance measures have not been properly matched with the …

Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert

Theses and Dissertations in Business Administration

Although previous research has theoretically asserted and provided partial empirical support for a positive relationship between an organization's market orientation and business performance, few studies have demonstrated this relationship using a broader conceptualization of business performance that extends beyond market-based and financial measures. This dissertation conceptualizes and develops valid measurements of key dimensions of a business performance construct—termed strategy-balanced measure of business performance (SBMBP)—and empirically tests this construct with the market orientation construct. To fully capture the financial and operational domain of business performance, the SBMBP construct is developed through a multidisciplinary literature review, in-depth telephone interviews, and industry and …

Strategy Implementation Effectiveness In A Nonprofit Environment: The Case Of Museum Stores, Sandra A. Mottner

Theses and Dissertations in Business Administration

The character of museums in America has changed significantly in this century as museums change how they market themselves to their constituents. One of these changes has been the growth and development of museum stores. First designed to supplement museum income museum stores are now a major source of museum funding (American Association of Museums 1999) and a source of educational enhancement of the museum's educational mission (Theobald 2000). However, despite the growth of the museum store, virtually no academic research has been undertaken.

This research seeks to help fill this void in the literature of not only museum store …

Lisrel 적용상의 유의사항과 문제점, 현철 조, 재원 유

Asia Marketing Journal

No abstract provided.