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Bartenders Association Of Ireland - A History, James Peter Murphy
Bartenders Association Of Ireland - A History, James Peter Murphy
Books/Book Chapters
This publication is a chronology of the Bartenders Association of Ireland, An Cumann Tabhairnithe Eireann (BAI). The BAI evolved from the United Kingdom Bartenders Guild (UKBG) formed in 1934. The book deals with the many physiological, economic, social changes and technological developments in the beverage industry since 1948, it documents the introduction of cocktails and various beverages in Ireland during those years, provides an insight into social history and includes a pictorial record of the past half-century.
This book was reviewed in various trade publications and journals over the years, for example: Crean T & O'Connor E (2000) 'Saochar 25 …
Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute
Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 10, No.1, 1997, Unknown
Irish Marketing Review, Vol. 10, No.1, 1997, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Photos: Bartenders & Cocktails 1940s-90s Period - Ireland, James Murphy
Photos: Bartenders & Cocktails 1940s-90s Period - Ireland, James Murphy
Other resources
Bartenders Association of Ireland – A History book (1997) captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the …
Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman
Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman
Theses
As a result of undertaking this study, the researcher hopes to be able to draw conclusions about the practical relevance to small manufacturing firms of the marketing planning concepts set out in marketing literature by writers such as Kotler, McCarthy, MacDonald, Stapelton and others.
This study examines marketing planning in small Manufacturing firms - SMFs - in the Irish Counties of Cork and Kerry.
The essential aims of this study are to try to determine:
(1) How marketing planning is carried out by companies in the target group;
(2) Contrast marketing planning practice among the target population with recommendations for …