Business Commons^™

The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews

Marketing Faculty Research and Publications

In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of manufacturer credibility. Given the availability of nutrient levels in the Nutrition Facts panel on the back of the mock package, nutrition claims on the front of the …

Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

A Comparison Of Information Systems Coverage In The Cpa, Cia And Cma Examinations For The Period 1987-1991, Michael D. Akers, Lloyd D. Doney

Accounting Faculty Research and Publications

In recent years, three major accounting professional organizations, the American Institute of Certified Public Accountants (AICPA), Institute of Management Accountants (IMA) and Internal Auditors Institute (IIA) have considered and issued statements on the body of knowledge deemed necessary for practice as a Certified Public Accountant, Certified Management Accountant and Certified Internal Auditor. In each instance, knowledge and skills in information systems technology were included. This is not surprising, in view of the fact that changes in technology have dramatically altered the way in which accounting data is gathered, processed, stored, accessed and reported.

Each of these professional organizations also requires …

Measuring External Shocks To The City Economy: An Index Of Export Prices And Terms Of Trade, Anthony Pennington-Cross

Finance Faculty Research and Publications

This paper details the construction of an index of export goods prices (the Export Price Index or EPI) for a panel of 196 metropolitan areas from 1977 to 1992. The EPI is an indicator of external demand shocks to the city economy which does not suffer from the causal ambiguity of the endogenous indicators such as income, employment or output. The creation of an index of aggregate export prices, the EPI, for the panel of areas provides both academicians and policy analysts with a new exogenous indicator that identifies demand price innovations and the terms of trade shocks …

A Descriptive Analysis Of The Retail Real Estate Markets At The Metropolitan Level, Mark Eppli, Steven P. Laposa

Finance Faculty Research and Publications

Gross Leasable Area (GLA) per capita is a commonly used measure to compare the retail market potential across different retail real estate markets. This study uses GLA per capita to assess the supply of the retail space across fifty-eight metropolitan areas in the United States. After a detailed descriptive analysis of the supply of retail space, we estimate GLA per capita for each metropolitan area using a modified version of the stock adjustment model. Initial findings indicate that the retail construction boom of the 1980s was not a boom at all and that GLA per capita can be predicted using …

History Of The F-15 Program: A Silver Anniversary First Flight Remembrance, David R. King, Donald S. Massey

Management Faculty Research and Publications

No abstract provided.

Self-Assessment And Planned Change Of Placement And Career Services Center, Gary A. Adams, Ross J. Rapaport, Julia B. Sherlock, Joellyn S. Malmquist, Tina C. Elacqua, Rosemary Stanek Dinello

Management Faculty Research and Publications

In the 1990s, college and university career services and placement units face many challenges which may influence their success including (a) increased budgetary constraints, (b) changing student demographics, (c) increased availability of computer technologies, (d) new service delivery models, and (e) changing employer recruitment practices. In an effort to address these issues and examine its role within the university (Roth, 1994), the Placement and Career Information Center (PCIC) at Central Michigan University undertook a program of applied research, self-assessment and planned change. The purpose of this article is to briefly report our experiences in conducting this program of applied research. …

Leaving College: Why Students Withdrew From A University, Ross J. Rapaport, Sharlon L. George, Gary A. Adams, Susan E. Clarkson

Management Faculty Research and Publications

The purpose of this study was to determine the reasons why students withdrew during a semester from a mid-sized, comprehensive university located in the Midwest. Six hundred forty-five students were asked to complete the ACT "Withdrawing/Non-returning Student Survey" during the 1992-93 academic year and summer semester. Three hundred sixty-five completed surveys were returned for a 57% response rate.

Respondents indicated many different reasons for leaving which varied by year in school and whether or not the respondent was a graduate or undergraduate student. There was no typical withdrawing student and there were many reasons students withdrew over which the university …

Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski

Marketing Faculty Research and Publications

Studies of advertising beliefs and attitudes are crucial because these measures are shown to affect brand attitudes and purchase intentions. Previous studies in this area used either student or general consumers samples; no comparisons were made between the two groups. Therefore, it is not known whether and to what extent responses of student samples are likely to differ from those of general consumers. Differences would indicate that the two segments view advertising dissimilarly. However, by applying covariance structure analysis on a sample of students and a sample of general consumers from India, our study found no significant differences between them …

The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch

Marketing Faculty Research and Publications

The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high-level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.