Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley
Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley
Faculty Dissertations
The purpose of this study was to compile a historical survey of gospel music publishing from 1940 to 1960. Elements for investigation included the stated objectives, decisions, and marketing strategies employed by gospel music publishers to expand their markets from 1940 to 1960 and factors contributing to the growth in the gospel music publishing industry from 1940 to 1960.
The information for the study was collected through oral history methodology consisting of interviews with seven leaders in the industry including: Billy Ray Hearn, Chuck Fromm, Ralph Carmichael, John W. Peterson, Robert R. MacKenzie, Jessy Dixon, and Bill Gaither. Personal interviews …