Business Commons^™

Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill

Senior Honors Theses

A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …

Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas

Masters Theses

”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business. As women-owned enterprises continue to rise, this project dissects their economic potential and explores how innovative practices can dismantle the barriers that hinder their progress. By employing various research methods …

Engaging An Unengaged Demographic: A Phenomenological Study Of Christian Millennials’ Engagement With Religious And Nonreligious Memberships, Stephanie F. Prince

Doctoral Dissertations and Projects

Church membership is declining worldwide. Studies show that Millennials are less likely to belong to a church than previous generations. Even among churched Millennials, only 48% of church-attending Millennials are church members. Simultaneously, organizations such as health, fitness, and social clubs are seeing an increase in Millennial membership growth. Brand loyalty is high among Millennials, but church loyalty is low even among practicing Christian Millennials who attend church at least once per month. The purpose of this qualitative phenomenological study was to explore how practicing Christian Millennials understand the nature of engagement with church and nonreligious memberships and the factors …

Exploring The Impacts Of Funding Models On Business As Mission Organizations In Asia: A Multiple-Case Study, Jeremiah Joel Finch

Doctoral Dissertations and Projects

In a 2014 research study, Dr. Steve Rundle examined the impacts of business-funded versus donor-funded business as mission (BAM) organizations. The research study answers Dr. Rundle’s call for further research on funding models, and the findings from the study help to fill in gaps in the social-entrepreneurship (SE) and BAM literature. BAM organizations, like other SE-oriented organizations, seek to achieve success in multiple bottom lines. The qualitative, multiple-case study utilized a theoretical replication design to explore differences between donor-funded and business-funded BAM organizations in Asia. Specifically, the research study explored principles related to BAM funding methodology’s impact on economic outcomes …

The Christian Entrepreneur: A Phenomenological Study On The Impact Of Christian Entrepreneurs As Disciple-Makers, Charis Meegan Rooks

Doctoral Dissertations and Projects

While Christian entrepreneurs have a diverse range of life experiences and perspectives, there is often an unawareness of the vital role they play in supporting the church, workplace, and community in discipleship. This phenomenological qualitative study was conducted to explore the formative life experiences (positive and negative) that shape Christian entrepreneurs’ ability to promote discipleship in the church, workplace, and community. The grounding theory underlying this study was servant leadership, which was used to understand if the church’s growth, necessary to fulfill God’s Great Commission, can be aided by Christian entrepreneurs willing to serve. Through in-depth interviews with Christian entrepreneurs …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers

Senior Honors Theses

This thesis discusses the practice of missionaries creating cover businesses solely for visa purposes, which brings a dishonest presence and harms the ministry. In contrast, Business as Mission (BAM) is a strategic business model to bring the gospel overseas through social, economic, and spiritual impact. Through a literature review, best practices for legitimate BAM ventures are explored based on studies done by BAM professionals and experts. Research shows that Christian businesspeople can establish an authentic image and credible witness through BAM businesses that are integrated into the local community, generate a profit, and incorporate biblical principles into business operations. BAM …

Women: Radically Glorified, Oppressed, Or Set Free?, Easton Finger

Senior Honors Theses

A woman’s identity in society has often been debated, starting from the beginning of time. The answer to this identity question has been sought in systems ranging from oppression, slavery, radical feminism, and over-exaltation of power. This thesis suggests that the value of women and their role is not found in those systems but in the knowledge of their Creator. Two questions will be posed, including how women’s identity has been previously defined and can a woman’s identity be found in her Creator God. The history of women in biblical times will be reviewed, as well as how Christ valued …

More Than A Bulleted List: Rethinking The Traditional Resume As A Way To Present The Unique Personality Of An Applicant, Andrew Alleman White

Masters Theses

Every business has its own unique culture, and the traditional resume fails to denote the personality and individualism of the applicant; this leads to wasted time interviewing the wrong applicants and missed opportunities to employ culturally beneficial employees. A culturally beneficial employee is one that fits the company culture and improves the performance of the entire team with both their skills and personality. The most advanced technologies available, are still using the traditional resume as a baseline for the sourcing, sorting, and evaluation of a potential hire. Even with the implementation of artificial intelligence to sort through the predetermined meta …

“Started By A Mouse” An Examination Into The Character Of Walt Disney, And The Company That He Built., Micah P. Bellamy

Bound Away: The Liberty Journal of History

Walt Disney's legacy reaches all over the world, which is a far stretch from his humble beginning delivering newspapers in Kansas City. This study will examine Walt Disney's life, starting with his humble beginnings on the farm, his early days as a cartoonist, to the rise of the Walt Disney Corporation. The examination will look at the man, Walt Disney, focusing on his upbringing and the various challenges that he faced throughout his life that shaped the leader that he would later become, and will reveal how, despite the adversities, obstacles, and challenges that Walt faced, and how they shaped …

Kendall's Upside Down Lithography: Reynold's Metals Company, Starkist Tuna, And One Commercial Artist's Role In The Development Of Modern Marketing, Kevan D. Keane

Liberty University Research Week

Doctoral

Textual or Investigative

The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi

Senior Honors Theses

Judeo-Christian tradition is what has made America great. Today, the biggest threat to Judeo-Christian values in the United States is the rise of communism. This threat stems from the large-scale decline in the percentage of the American population who adheres to a biblical worldview. A biblical worldview is the moral foundation for Judeo-Christian tradition, so without a dominant biblical worldview, Judeo-Christian tradition cannot survive. There are two parts to the stopping the spread of communism. First, a biblical worldview must be restored to America. Second, capitalism must be upheld because it is the only economic system with which a biblical …

Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson

Senior Honors Theses

Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …

The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu

Senior Honors Theses

The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).

Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs

Masters Theses

For a young child, parents are the “no one” and “everyone” that Saint Augustine spoke of. Providing a positive example through action is important but shaping their moral compass by reflecting on their life experiences is equally important. Stated succinctly, reflective discourse is an interactive conversation between parent and child where the parent guides one’s children through recent life experiences, viewed through a specific lens. By reviewing logic driven and emotional responses, the positive and negative consequences to their behavior, and the people involved, parents can aid their children as they shape their definition of right and wrong. By reviewing …

Dead Men At War: The Ideological Battle Between Karl Marx And Adam Smith, Matthew Beals

Senior Honors Theses

This thesis’s foremost purpose is to illustrate the nature of the intellectual battle waged between Karl Marx and Adam Smith. A detailed summary of each philosopher’s respective ideology is given, as well as an explanation for how such ideologies arose. Furthermore, an illustration of how the writings of Marx and Smith impacted historical events is provided. Ultimately, this thesis seeks to explain the core differences between Marxism and the free market system, and why such differences exhibit a great need for the preservation of liberty.

Funding A Feature: Creating A Film Business Plan, Jordan C. Hunt

Senior Honors Theses

Every film, from the smallest indie to the biggest studio blockbuster, must be funded, and all investors who finance a movie expect that the movie will give them a return on their investment. In order to seek funding, many filmmakers create a business plan to present to potential investors. Beginning with the film industry as a whole, this paper will define a specific target audience and distribution plan for one film in order to create a business plan. The film, titled Intertwined, is an independent low budget family drama that will primarily raise funds through equity investors. This is …

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Building A Brand For A New Generation, Joel Schlaudt

Senior Honors Theses

In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery …

Muscular Christianity: A Comparison And Analysis Of The Historic And Modern Muscular Christian Movements, Chase H. Stevens

Senior Honors Theses

“Muscular Christianity” is a scholarly term that is used to define the general view of Christians in Europe and the United States that arose in the 1800s toward sport involvement. Muscular Christian beliefs have progressed throughout the past century and are still influential in the modern world. This thesis seeks to outline the historic progression of muscular Christian beliefs and practices and then explores similarities and differences of modern muscular Christian beliefs with its historic positions. It concludes with a future perspective on the globalization of muscular Christianity and provides suggestions for proper Christian attitudes toward sport.

Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell

Senior Honors Theses

Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.

Gustavo GutiéRrez – Liberation Theology & Marxism, Todd Cameron Swathwood Jr

The Kabod

Since 1968, liberation theology has emerged as a prominent feature of religion and politics, particularly in South America. Originally stemming from the writings of Peruvian priest Gustavo Gutiérrez, this at-once theological and overtly political ideology decries the institutionalized violence of the world’s capitalist society on the poor and oppressed, and argues that God is particularly concerned with the plight of the suffering masses. Christians should therefore make assistance of these poor souls their highest priority, and advocate for any and all methods of alleviating suffering, especially those that work from the premise that society must be toppled and rebuilt for …

The Celtic Way: Order, Creativity, And The Holy Spirit In The Celtic Monastic Movement, Fiona Leitch

Senior Honors Theses

The Celtic monastic movement lasted hundreds of years and is responsible for much of the spread of Christianity to the West. Much of the movement’s success can be attributed to the Celtic Christians’ understanding of the importance of the role of creative culture and order as well as an openness and responsiveness to the leading of the Holy Spirit. It is these three things working in tandem that influenced the success of the Celtic monastic movement. Although the movement ended a thousand years ago, it can offer guidance and wisdom for carrying out ministry today. A case study of Cuirim …

The Economic And Financial Effect Of Single Parent Homes, Douglas Sidey

Senior Honors Theses

A crisis is facing the American population today because of the growing prevalence of single parent homes. This single parenthood produces a cyclical nature in which the families that get started have a hard time removing themselves from the patterns and problems of this cycle. This is due in large part to the financial issues that a family will face due to the divorce from, or loss of, a spouse. These financial issues affect not only the parent that is raising children alone, but it affects the children, the spouse that has left, and the economy at large. This phenomenon, …

Business As Missions: Applying Business As Missions To The Hospitality Industry, Leah J. Reist

Senior Honors Theses

Business is a vehicle highly useful for achieving specific missions for the kingdom of God that could not otherwise be accomplished. A Business as Missions (BAM) organization is one structure of business that focuses intently on accomplishing the mission of reaching others for the kingdom of God. BAMs can be utilized in virtually any industry; however, the following thesis focuses on the unique opportunities that exist within the hospitality industry. These unique opportunities are present because of its relational components and consumer demands for community and social interaction. A hostel is one specific form of a hospitality company that has …

Mission Statement Alignment: Guiding Ministries Toward A Strategic Culture Focused On The Great Commission, David Fuller

Doctoral Dissertations and Projects

The development of organizational mission statements has been emphasized since the early 1990's. Church ministries and religious organizations providing direct human services within communities have utilized mission statements to articulate actions and identity. The purpose of this project is to provide a framework to construct a clearly defined mission statement, to measure the behavior of the organization to determine proper mission statement alignment and to focus that alignment toward the great commission. The project will survey religious organizations within the United States and compare religious non-profits' operational and administrative procedures to their own mission statement. Based on the findings of …

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …

Ethics Readiness: An Analysis Of Community College Students' Moral Sensitivity Scores, Julie Wallace

Doctoral Dissertations and Projects

In this retrospective causal-comparative study, the readiness of Virginia community college students to receive an accounting ethics curriculum was analyzed by measuring and comparing their moral sensitivity scores to the moral sensitivity scores of a group of four year university students. A sample of college students attending community college principles of accounting courses and a sample of college students attending four year university principles of accounting courses were administered a nationally recognized moral sensitivity survey instrument, the Defining Issues Test 2 (DIT2). The survey results were analyzed using a t-test for differences between means. It was found that there was …