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The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies
The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.
Government Of Spain U.S. Market Study, Ady Milman
Government Of Spain U.S. Market Study, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among experienced U.S. residents who traveled to foreign destinations. In particular, the discussions focused on the the image of Spain as a vacation destination and the variables that influence the choice of Spain as a vacation destination. The methodology used was to start each discussion by introducing broad issues of vacation travel, travelling to foreign destinations, and incrementaly narrow down to a full discussion of the Spanish Tourist Product.
Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman
Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify significant perceptions about Spain from Los Angeles residents who traveled to Spain and other foreign destinations. In particular, the discussions focused on the image of Spain as a vacation destination, their experiences there, motivation to travel to Spain, and exposure to promotion in the Los Angeles area. The methodology used was to start each discussion by introducing broad issues of vacation travel, traveling to foreign destinations, and incrementally narrow down to a full discussion about Spain as a vacation destination.