Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 6 of 6
Full-Text Articles in Business
Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
1. The median party size of visitors to Wet N' Wild's Summer Night was four. This was consistent in both phases of the survey. 2. Over one third of the respondents decided to come to the Summer Nights event on the day of their visit, one quarter decided a day prior, and one quarter decided 2-7 days prior to their visit. 3. Slightly more than one half of the respondents entered the park after 5 P.M. citing the half price admission and convenient time as their primary motivation for coming in the evening. Only a small proportion of the respondents …
Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
A sample of 300 visitors to Wet N' Wild were interviewed during the month of June, 1990.
The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies
The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.
Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman
Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman
Dick Pope Sr. Institute Publications
1. Almost one half of the respondents were somewhat familiar with Wet N' Wild while more than one third were unfamiliar. Compared to May 1990 survey, a larger proportion of the respondents (20%) were very familiar with Wet N' Wild. 2. The majority of the respondents (87%) had never visited Wet N' Wild. One half of June respondents who had visited the park, went there within the past two years. About 40% had visited the park over five years ago. 3. The admission fee to Wet N' Wild was perceived to be $15. The park was perceived to appeal more …
Government Of Spain U.S. Market Study, Ady Milman
Government Of Spain U.S. Market Study, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among experienced U.S. residents who traveled to foreign destinations. In particular, the discussions focused on the the image of Spain as a vacation destination and the variables that influence the choice of Spain as a vacation destination. The methodology used was to start each discussion by introducing broad issues of vacation travel, travelling to foreign destinations, and incrementaly narrow down to a full discussion of the Spanish Tourist Product.
Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman
Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify significant perceptions about Spain from Los Angeles residents who traveled to Spain and other foreign destinations. In particular, the discussions focused on the image of Spain as a vacation destination, their experiences there, motivation to travel to Spain, and exposure to promotion in the Los Angeles area. The methodology used was to start each discussion by introducing broad issues of vacation travel, traveling to foreign destinations, and incrementally narrow down to a full discussion about Spain as a vacation destination.