Business Commons^™

Trustworthy Decentralized Last Mile Delivery Framework Using Blockchain, Ala' Alqaisi

Electronic Theses and Dissertations

The fierce competition and rapidly growing eCommerce market are painful headaches for logistics companies. In 2021, Canada Post’s parcel volume peaked at 361 million units with a minimum charge of $10 per each. The Last-Mile Delivery (LMD) is the final leg of the supply chain that ends with the package at the customer’s doorstep. LMD involves moving small shipments to geographically dispersed locations with high expectations on service levels and precise time windows. Therefore, it is the most complex and costly logistics process, accounting for more than 50% of the overall supply chain cost. Innovations like Crowdshipping, such as Uber …

Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid

Electronic Theses and Dissertations

Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …

The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin

CMC Senior Theses

The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …

External Analysis Of Avis Car Rental: Impact Of External Factors On Business Operations, John R. Milton

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Do Divestment Announcements Affect Fossil Fuel Company Stock Returns?, Wesley Dale

CMC Senior Theses

In response to growing dissatisfaction from environmental activists, many large institutional investors have committed to divesting from fossil fuel related assets. Understanding the financial effects of these divestment movements is crucial to assessing their impact on climate change. Using a financial event study methodology with a sample of 50 divestment announcements from 2014 to 2022, this paper examines the effect that the announcement of these divestment decisions has on the stock returns of oil & gas and coal companies. I find the short term effect on stock prices following a divestment announcement to be insignificant, and I show that more …

Does Firm Payout Behavior Serve As A Signal For Future Profitability?, Michael Colangelo

CMC Senior Theses

In this paper I explore the potential signaling capability that payout behavior, in the forms of dividends and share repurchases, has on the profitability of a firm. To do so, I analyze the relationship that dividends paid, share repurchases, and total payout have with asset turnover, return on assets, and EBITDA margin across different time structures. Next, I aim to understand if there is a significant differential impact of negative payout growth compared to positive payout growth, on the growth of the same performance measures above. I found that an increase in share repurchases and total payout both lead to …

An Analysis Of Salary Difference For Left-Handed Pitchers, Jarrett Korson

CMC Senior Theses

This thesis examines whether there is a difference in salary for left-handed pitchers in Major League Baseball. I review prior research regarding the valuation of MLB pitchers, salary discrimination in baseball, and left-handed pitchers to shape my methodology. Using Sean Lahman’s Baseball Database, I utilize various regression models to analyze effects on salary. Variables are transformed into cumulative, per 9- inning values and left-handed interaction variables are created to observe any difference in salary experienced only by left-handers. The models show that for variables with a statistically significant effect on salary, left-handers experience a statistically significant effect on salary above …

The Paycheck Protection Program's Effect On Real Estate Prices, Someswar Amujala

CMC Senior Theses

This paper investigates the relationship between the Paycheck Protec- tion Program (PPP) and real estate price increases. The Paycheck Protection Program was established by the Small Business Association in 2020 to pro- vide forgivable loans to businesses to aid with potential losses from COVID- 19 impacts. I leverage zip code level data across the United States and a fixed effects panel data model to quantitatively measure the PPP’s influence on housing and rental prices. I find a positive and significant relationship between the number of PPP loans disbursed and housing and rental rates. Specifically, a 1% change in the number …

Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone

CMC Senior Theses

Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …

Doing Well While Doing Good? The Cost Of Responsible Investing, Elizabeth Iwicki

CMC Senior Theses

In this paper, I estimate the monthly alpha of highly rated ESG stocks, with the motivation to assess the effects of ESG investors on public equity markets. I hypothesize, consistent with the motivating theory of Heinkel et al. (2001), that the shift in investor preferences toward ESG-friendly investments leads to the underperformance of a broad ESG portfolio relative to a portfolio of comparable stocks. I test my hypothesis using the methodology of Hong and Kacperczyk (2009) and Wallace (2022), where I apply the methods to an ESG portfolio rather than a “sin” portfolio. Consistent with my hypothesis, I find that …

Using Primates As A Flagship Species In Marketing Campaigns: Effects On Proenvironmental Attitudes And Behavioral Intentions, Taylor Barber

All Master's Theses

Shade coffee plantations grow coffee under a canopy of trees and provide alternative habitats for many bird and primate species, known as agroecosystems, particularly in Latin America. The aim of the current project was to better educate the public about shade plantations and the positive effects they can have on conservation for primates. In addition, marketing tactics such as the presence of a shade plantation certification label and howler monkey images were assessed for their effects on consumer purchasing intentions as well as participant support for biodiversity and sustainability. Participants were recruited through the Department of Psychology’s research system at …

Understanding The Interactions Between Conservation Agencies And Rangers: A Mixed-Methods Approach, Christina M. Burton

Graduate Thesis and Dissertation 2023-2024

Research describing conservation agencies has generally been exploratory and limited in the use of theory. Similarly, organizational theories can provide an understanding for how organizations change and adapt to their given environments, but they have not been applied to conservation agencies with unique challenges and strains from other public bureaucracies or private corporations. In expanding this body of literature, not only were these theories applied conservation agencies, but they were also explored in what Powell and Colyvas (2008, p. 276) called "microfoundations" of organizations, which focuses on the interplay between individuals and organizations. To explore this, a convergent mixed-methods design …

Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo

Graduate Thesis and Dissertation 2023-2024

Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …

Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan

Graduate Thesis and Dissertation 2023-2024

Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada …

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …

What Makes Travelers Choose Japan Over Other Destinations: The Application Of Customer-Based Brand Equity Theory And Tourism Xenophilia, Midori Yamazaki

Graduate Thesis and Dissertation 2023-2024

Customer-based brand equity (CBBE) has been extensively applied to examine a variety of travelers' behavioral intentions and tourism destination choices. However, from the perspective of competition among destinations, the use of the overall destination brand equity (ODBE) dimension is still in its experimental stage. The objective of this research is to determine the impact of destination brand awareness (DBA), image (DBI), quality (DBQ), and value (DBV) on ODBE. Specifically, this study focuses on the case of Japan tourism from the view of American travelers. Moreover, this study aims to incorporate tourism xenophilia (TXI), which is an emerging concept in tourism …

Boycotting Vs. Canceling: Exploring Consumer Activism Against Corporations, Erica Buchman

Student Theses and Dissertations

The purpose of this thesis is to establish the difference between boycotting and canceling a corporation and what compels consumers to act. Consumer activism attempts to hold companies to account when a line, be it arbitrary or rational, is crossed, and these attempts are not always successful. However, when enough social pressure is exerted on a company via boycotting, depending on the wrongful act committed, accountability and change can be possible. I want to determine what some of the factors are that could compel customers to engage in consumer activism or boycott against a corporation and whether a corporation that …

Art Investment Funds And Nfts, Francesca Osborne

MA Theses

Art price inflation, rising levels of wealth, and the artworld’s financialization have
changed the way investors view the art market. In an attempt to capture the
momentous returns realized by successful collectors, art investment funds have
emerged with the conviction art can be used as a speculative or strategic alternative asset. However, the majority of art funds have been dissolved or put on hold. This paper examines the investment characteristics of fine art to uncover the rationale for art investment fund failures, finding the art market’s inefficiency as the foremost explanation. Subsequently, non-fungible token (NFT) art and collectibles – a …

Pict-Dpa: A Quality-Compliance Data Processing Architecture To Improve The Performance Of Integrated Emergency Care Clinical Decision Support System, Ruizhi Yu

CGU Theses & Dissertations

Emergency Care System (ECS) is a critical component of health care systems by providing acute resuscitation and life-saving care. As a time-sensitive care operation system, any delay and mistake in the decision-making of these EC functions can create additional risks of adverse events and clinical incidents. The Emergency Care Clinical Decision Support System (EC-CDSS) has proven to improve the quality of the aforementioned EC functions. However, the literature is scarce on how to implement and evaluate the EC-CDSS with regard to the improvement of PHOs, which is the ultimate goal of ECS. The reasons are twofold: 1) lack of clear …

Survive And Thrive: An Exploration Of Methods Implemented By Small Businesses In The Construction Industry To Sustain Their Business Beyond 5 Years, Tamar Barsoumian

Theses and Dissertations

Small businesses represent an influential portion of the American economy yet retain a high rate of closure especially in their early years, therefore; this study sought to address a lack of available research regarding small businesses in the construction industry, by investigating the methods and strategies existing small business owners use to support business survivability, in the regionally specific area of Southern California. The purpose of this study was to investigate strategies used by existing construction industry small businesses, identify the challenges experienced as a construction industry small business organization in Southern California, and determine how the small business owners …

Learning Through Business Unit Failure: A Study Of Individuals And Mid-Level Managers, Corinna Calhoun

Theses and Dissertations

Research on business failure focuses primarily on entrepreneurs and largely ignores individuals and mid-level managers who comprise most corporate populations. This study aimed to mitigate this gap by exploring how 15 individuals and mid-level managers working in a Fortune 50 technology company experienced failure and how their beliefs impacted their experience and learnings. Qualitative interview data were analyzed using a schema from the literature. The results suggested that emotional regulation, belief in personal agency, and separation of self from work supported learning and positive outcomes. Future research would create deeper insights into the social impacts on emotions and sensemaking and …

Interpersonal Conflict In The Workplace: The Role Of Self-Awareness In Constructive Versus Destructive Approaches To Conflict, Christine Allee

Theses and Dissertations

Interpersonal conflict in the workplace is costly to employees, teams, and businesses. This study investigated the role of self-awareness in the effective handling of conflict and the efficacy of self-development training in raising self-awareness and conflict effectiveness. This mixed methods study utilized quantitative surveys and qualitative interviews. Subjects reported their self-awareness and their conflict effectiveness via two self-assessment surveys. This study found a strong correlation between self-development training and conflict effectiveness, as well as a correlation between understanding the subjective construal of meaning and an ability to use that self-awareness during an interpersonal conflict at work. Given the enormous costs …

Evaluating The Effects Of Organizational Culture On Post-Merger Integration, John M. Rose

Theses and Dissertations

This doctoral research project examines the impact of organizational culture on post-merger integration in the travel and travel services industry for acquisitions valued under $5B. The study uses a mixed-method research approach to determine whether culture plays a critical role in the success or failure of M&A deals. The research focuses on 50 M&A transactions that occurred between three and five years ago at the time of the study. Participants from both sides of the transactions completed an integration outcomes survey, reporting on financial, cultural, and overall success. In addition, each side had five participants who completed the Organizational Cultural …

The Relationships Among Financial Literacy, Financial Behaviors, Financial Attitudes, And Homeownership Within Low-Moderate Income Households In Los Angeles County, Aliyu Ahmed

Theses and Dissertations

This dissertation explores how financial literacy, financial capability, financial self-efficacy, and future time perspective affect the likelihood of low-moderate income (LMI) households in Los Angeles County owning a home and holding a mortgage. It draws on existing literature on financial literacy, financial capability, financial self-efficacy, future time perspective, and homeownership to develop a theoretical framework that identifies the factors that influence LMI households’ access to homeownership. Using secondary data merged from six surveys conducted by the University of Southern California (USC) Understanding America Study (UAS) from 2015 to 2022, it analyzes the relationships among financial literacy, financial behaviors, financial attitudes, …

An Application Of Lewin In A Trans-Pandemic World: A Narrative Inquiry In A Case Study With A Suggested Model For The Future, Chandler Barksdale Ewell Caldwell

Theses and Dissertations

Change is constant in today’s post-pandemic world. This is truly evident in online business success with entrepreneurs that defy past limitations and rely on future vision. This study purposely attempts to identify and qualify the impact of stylized change focused leadership in response to workplace changes during the variant challenges of the corona virus pandemic. The relevancy of Lewin’s organizational change model in today’s new normal provides the foundation for this research. Data were gathered through interview with a purposive sample of 12 managers executives and team members from a public sector organization. Evolving through an iterative process of evaluation …

Diversity, Equity, And Inclusion Post George Floyd And Covid-19: Reflections From Global Business Leaders On A Changing Paradigm, Charles Edward Bray Jr.

Theses and Dissertations

This global study of diversity, equity, and inclusion (DEI), encompassing the lenses of sixteen corporate executives with multi-country influence, examines efforts to address marginalization in the workplace based on identity characteristics such as race, gender, religion, ethnicity, sexual orientation, or ability. Othering is a global phenomenon. Corporations were awakened to the magnitude of othering, shocked into reality by the murder of George Floyd and other acts of political and social violence, including femicide, globally. The COVID-19 global pandemic further exposed the impact of marginalization seen through wide health disparities across communities. The Russian invasion of Ukraine further augmented the corporate …

The Trickle-Out Effect Of Prioritizing Well-Being, Kelsey M. Stout

Theses and Dissertations

This research builds upon previous studies of the effects of inequity theory on well-being at work. The purpose of this study was to understand the intersection of equity theory and well-being for US employees in modern corporate organizations. Specifically, the study aims to answer the research question-When one employee prioritizes their well-being, how does it affect their work teammates’ well-being? Twenty full-time corporate employees from various companies and industries each participated in a survey and an interview. Overall, this research found that prioritizing well-being at work generally positively impacts those around them. However, it has a negative impact when the …

An Examination Of The Saudi Arabian Citizens’ Perception On Leisure Tourism’S Impact On Culture In Saudi Arabia, Ihsan Bayaa

Theses and Dissertations

This dissertation aims to understand the perception of Saudi Arabian citizens on the impact of leisure tourism on culture in the country. Given that Saudi Arabia is the second most popular tourist destination in the Middle East, with more than 16 million visitors in 2017, and that the leisure tourism industry is rapidly expanding, it is important to examine the impact of this growing industry on the local culture.

This study is significant as it provides valuable insights into the perceptions of Saudi Arabian citizens on the impact of leisure tourism on their culture and ways it may shape their …