Business Commons^™

Essays Of The Visual Effects On Online Human Decision-Making And Data Science Applications, Jian-Ren Hou

Information Systems & Operations Management Dissertations

How human makes decisions online is an important research area in IS, many different techniques and online scenarios are used to probe into the related issues. In the first essay, this study investigates the crowdfunding platform. This study uses a deep neural network to extract the emotion metrics from the project images on the crowdfunding platform. The result shows that emotions in project images such as sadness and contentment can positively affect the performance of crowdfunding projects. This study also provides possible designs to change the emotions in the project images. In the second essay, this study investigates how to …

Measurement Of Visual Cues And Their Effects On Online Users: An Image Mining Approach, Shuya Lu

LSU Doctoral Dissertations

Textual marketing communication is effective in various contexts such as print advertising, user-generated content, and social media (Diamond 1968; Ludwig et al. 2013; Nam and Kannan 2014). However, visual marketing communication studies are limited in the context of print advertising (e.g., Hagtvedt and Brasel 2017). This dissertation includes two essays to examine the visual communication effectiveness online.

Essay 1 develops a conceptual framework to examine the visual-based brand perception (VBBP) and related concepts on social media. We propose that the VBBP is a co-creational process between a company and its consumers and exhibits three characteristics: i) a two-way communication that …

Crowdfunding In The Music Industry And Its Impact On The Business Models Of Industry Stakeholders, Ryan M. Carter

Selected Honors Theses

Challenges currently facing the music industry have led many key players to reevaluate their business models in order to survive the changing environment. Crowdfunding has become a popular way among musicians and artists to finance creative projects and/or careers. Crowdfunding works by collecting investments from a pool of people in order to raise funds for a venture, idea, or project. In recent years, crowdfunding has gained significant traction in the music industry, especially among independent artists. The introduction of crowdfunding into the mix of business models has not only impacted artists but record labels and live sector companies as well. …

The Examiniation Of Entrepreneurial Investment Tax Credits: Angel Vs. Crowdfunding Investing, Laura Barthel

PhD in Business Administration Dissertations

Equity-investment credits are prevalent in the United States and other countries (Bell and Woodmansee, 2016), yet little evidence exists about the effectiveness of these credits at incentivizing individuals to invest. The intent of these credits is to spur entrepreneurial activity and in turn economic development (Acs, Asterbro, Audretsch, and Robinson, 2016; Bell, Wilbanks, and Hendon, 2013; Erken, Donselaar, and Thurik, 2016). The current study experimentally tests the influence of a tax credit on an individual’s likelihood to invest in startups across two risk settings, which parallel Angel and Crowdfunding investing methods.

The study finds an equity-investment tax credit is effective …