Business Commons^™

Factors Influencing Backer Funding Intention In Crowdfunding: Psychological Contract Violation Perspective, Qun Zhao, Chun-Der Chen, Jin-Long Wang

Journal of Marine Science and Technology

Literature has highlighted the importance of psychological contract violation (PCV) on employee attitudes and behaviors in an organization. However, few studies have empirically introduced this concept in a crowdfunding context. This study aims to propose a comprehensive framework to examine the effects of perceived product innovation, PCV and trust in a crowdfunding platform on backer attitudes and their funding intentions. Results show that perceived reciprocity for backers and PCV are the most important factors leading to backers’ funding intentions. Moreover, perceived reciprocity channels the effects of perceived product innovation, PCV, and trust in the crowd-funding platform on backers’ funding intention. …

Crowdfunding Challenges For New Charity Organizations, Katherine M. Lowe

Marriott Student Review

A look into the complicated and competitive world of nonprofit fundraising in the modern world. With a special emphasis on the struggles new nonprofits face in differentiating their services and attracting donors through online crowdfunding.

Measurement Of Visual Cues And Their Effects On Online Users: An Image Mining Approach, Shuya Lu

LSU Doctoral Dissertations

Textual marketing communication is effective in various contexts such as print advertising, user-generated content, and social media (Diamond 1968; Ludwig et al. 2013; Nam and Kannan 2014). However, visual marketing communication studies are limited in the context of print advertising (e.g., Hagtvedt and Brasel 2017). This dissertation includes two essays to examine the visual communication effectiveness online.

Essay 1 develops a conceptual framework to examine the visual-based brand perception (VBBP) and related concepts on social media. We propose that the VBBP is a co-creational process between a company and its consumers and exhibits three characteristics: i) a two-way communication that …

Dare To Venture: Data Science Perspective On Crowdfunding, Ruhaab Markas, Yisha Wang

SMU Data Science Review

Crowdfunding is an emerging segment of the financial sectors. Entrepreneurs are now able to seek funds from the online community through the use of online crowdfunding platforms. Entrepreneurs seek to understand attributes that play into a successful crowdfunding project (commonly known as campaign). In this paper we seek so understand the field of crowdfunding and various factors that contribute to the success of a campaign. We aim to use traditional modeling techniques to predict successful campaigns for Kickstarter. We find emerging field of crowdfunding has many nuances due to various funding methods of online platforms. The importance of having relevant …

Crowdfunding In The Music Industry And Its Impact On The Business Models Of Industry Stakeholders, Ryan M. Carter

Selected Honors Theses

Challenges currently facing the music industry have led many key players to reevaluate their business models in order to survive the changing environment. Crowdfunding has become a popular way among musicians and artists to finance creative projects and/or careers. Crowdfunding works by collecting investments from a pool of people in order to raise funds for a venture, idea, or project. In recent years, crowdfunding has gained significant traction in the music industry, especially among independent artists. The introduction of crowdfunding into the mix of business models has not only impacted artists but record labels and live sector companies as well. …

The Examiniation Of Entrepreneurial Investment Tax Credits: Angel Vs. Crowdfunding Investing, Laura Barthel

PhD in Business Administration Dissertations

Equity-investment credits are prevalent in the United States and other countries (Bell and Woodmansee, 2016), yet little evidence exists about the effectiveness of these credits at incentivizing individuals to invest. The intent of these credits is to spur entrepreneurial activity and in turn economic development (Acs, Asterbro, Audretsch, and Robinson, 2016; Bell, Wilbanks, and Hendon, 2013; Erken, Donselaar, and Thurik, 2016). The current study experimentally tests the influence of a tax credit on an individual’s likelihood to invest in startups across two risk settings, which parallel Angel and Crowdfunding investing methods.

The study finds an equity-investment tax credit is effective …