Business Commons^™

The Beauty Industry's Influence On Women In Society, Ann Marie Britton

Honors Theses and Capstones

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …

Industry Comparison Of Executive Compensation And Equity Considerations, Louis Chan

Honors Theses and Capstones

No abstract provided.

Impact Of Visual Merchandising On University Of New Hampshire Students, Bailey Comyns

Honors Theses and Capstones

Visual merchandising is a marketing tool used by retail outlets in order to make their products attractive and engaging. It has the ability to sway consumers into buying a product, making visual merchandising a useful tool in today’s competitive market. This study examines the impact visual merchandising has on the students of the University of New Hampshire

(UNH). To determine this, we researched both the students and their local retailers. Retailers in Durham, New Hampshire were interviewed to determine how important visual merchandising is to their business. The consensus was that visual merchandising is an important segment of their business; …

Detecting Fraud: Utilizing New Technology To Advance The Audit Profession, Gabriella Stanton

Honors Theses and Capstones

No abstract provided.

Higher Education Marketing To The Hispanic Student Population, Kimberly Greenwood

Honors Theses and Capstones

The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic …

The Decoy Effect And Investors' Stock Preferences, Brittany Paris

Honors Theses and Capstones

The decoy effect is a well-known phenomenon that has received a lot of attention in the field of marketing. This study’s purpose is to discover whether or not the decoy effect applies to the finance. More specifically, whether the decoy effect has any influence on investor’s stock preferences.

White Collar Crime And The United States' Economy, Megan Graham

Honors Theses and Capstones

This paper attempts to study white collar crime and the cost it has on the United States' economy. White collar crime has many ripple effects including job loss, stock price changes, consumer price increases, jail costs, and court costs, and each of these comes at an enormous cost to society. Overall, this paper argues that more resources are needed for white collar crime prevention in order to save a large sum of money each year.

The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea

Honors Theses and Capstones

This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.