Business Commons^™

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Strategic Plan: Amazon, Olivia J. Flamand, Aaron Wisher, Shannon Riley

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Key Strategies For Successful Information Technology Projects, David Morris

Walden Dissertations and Doctoral Studies

AbstractThe successful implementation of information technology (IT) projects globally depends on the increasing reliance of project managers on IT innovations. Some project managers and business leaders do not possess the strategies to effectively manage and successfully implement IT projects. Grounded in coordination theory, the purpose of this qualitative multiple case study was to explore strategies used to successfully implement IT projects. Data were collected using semistructured interviews and from company documents. The participants comprised 6 IT project managers in Northeast Ohio who successfully implemented IT projects. Thematic analysis was used to analyze the data. Four themes emerged: communication amongst all …

Strategies To Implement Big Data Analytics In Telecommunications Organizations, Delton Aneato

Walden Dissertations and Doctoral Studies

Information Technology (IT) leaders who do not invest in big data projects may struggle to gain a competitive advantage and business insights to improve performance. Grounded in the Kotter’s change and Six Sigma models, the purpose of this qualitative multiple case study was to explore strategies IT leaders used to implement big data analytics successfully. The participants comprised 4 IT leaders from 2 telecommunication organizations in the United States of America, who effectively used strategies to promote and maximize competitive advantage using big data analytics. Data were collected from semistructured interviews, company documents, and project-related documents and were analyzed using …

Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew

ETD Archive

Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …

Factors Influencing The Ethical Decisions Of Small Business Owners And Managers In Emerging Markets: The Case Of India, La Toya M. Russell

ETD Archive

For decades, research has shown the importance of ethics in the business environment. With the increased internationalization of corporations, the need for a focus on international business ethics has also increased. To date, research has predominantly focused on business ethics in large firms and the factors that affect the ethical decision-making processes of the managers and executives in these firms. What appears to be limited in literature is ethics and ethical decision-making as it relates to small businesses. With the economic importance of small businesses, this area of research needs to be explored especially from a cross-cultural basis. This dissertation …

The Impact Of Supportive Parenting On Career Confidence Of Young Adults, Salma Ettefagh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Despite freedoms for women in modern economies, there remains a large disparity between female graduation rates and women achieving high-ranking positions in the business world. Confidence may be one factor why women are underrepresented in the executive class.This

exploratory research investigated if supportive parenting has an effect on self-reported career confidence among undergraduates. A quantitative ANOVA analysis found that instrumental support factors (for example, money and tuition) overall were significant in predicting performance-based confidence, particularly for males. However, qualitative results showed that supportive parenting and confidence are not always correlated.

Strategies Small Business Owners Use For Long-Term Existence, Sherman Eldridge Humphrey Jr

Walden Dissertations and Doctoral Studies

More than 90 of every 100 new businesses fail within 5 years. The need to explore ongoing strategies that provide low-cost alternatives can prove invaluable to cash-strapped new business owners. Exploration of relationships among a group of stakeholders essential to business success provided data in this case study. Those stakeholders include the owner, the customer service personnel and the consumer. Without the consumer, all other business activities would cease to be necessary. Five business owners and five employees from Redding, California participated in 2 separate focus group interviews. The conceptual framework for this case study was to explore the specific …

The Influence Of National Stereotypes On Country Image And Product Country Image: A Social Identity And Consumer Culture Theory Approach, Terence Motsi

ETD Archive

Multinational companies often make use of country stereotypes in their marketing efforts. Volkswagen used the tagline “That’s the power of German engineering” to utilize the positive stereotype of German efficiency as well as its positive country image. Academic research has recognized the importance of the country of origin cue (COO) in consumer decision making but research addressing the use national stereotypes as an antecedent to COO evaluation is relatively sparse.

The stereotype content model (SCM) contends that national stereotypes describe traits associated with a group of people through the dimensions of competence and warmth. Existing research on the antecedents of …

Decision Making Of Environmental Engineers On Project Selection, Millicent Amanda Davis

Walden Dissertations and Doctoral Studies

Some environmental engineers do not understand how to perceive profitable opportunities in redeveloping the large number of contaminated brownfield sites in New Jersey. The purpose of this qualitative exploratory case study was to find effective decision-making strategies that help environmental engineers acquire profitable environmental redevelopment projects. The target population consisted of 4 environmental engineers in an environmental organization in Camden County, New Jersey who possessed proven decision-making strategies that helped them acquire profitable environmental redevelopment projects in the past 5 years. The conceptual framework for this study was the multiple criteria decision method (MCDM). Semistructured interviews were conducted with the …

How Can Business Analytics Induce Creativity: The Performance Effects Of User Interaction With Business Analytics, Tarek Soukieh

ETD Archive

Most organizations today use business analytics systems mainly for efficiency; reducing cost by contacting the right customer, generating revenue by reducing churn, etc. Nevertheless, business analytics holds promise in generating insights and in making users more creative in their decision making process.

Analytics technology is becoming sophisticated with very advanced technical capabilities. However, behavioral aspects (i.e. user interaction) of using business analytics software have not reached the same level of sophistication. Very little research in this field discusses how to implement analytical systems and what outcomes will it produce.

We are looking at conditions that can enhance user interaction with …

Generational Cohort Differences In Types Of Organizational Commitment Among Nurses In Alabama, April Lavette Jones

Presidential Alumni Research Dissemination Award

In hospitals in the United States, the ratio of nurses to patients is declining, resulting in an increase in work demands for nurses. Consequently, organizations face challenges with nurses' organizational commitment. Studies have revealed generational differences, as determined by birth year, in employee levels of organizational commitment in a number of organizational settings. However, there is a gap in the literature regarding the impact of generational cohorts on the organizational commitment of nurses. The purpose of this quantitative, nonexperimental, cross-sectional design was to address whether generational cohorts of nurses differed in their levels of organizational commitment, and to investigate whether …

Decision Models In Supply Chain Management: A Social Responsibility Perspective, Swathi Reddy Baddam

ETD Archive

Recent events in emerging countries concerning supplier unethical practices and the resulting fatalities have stressed the need for social responsibility in supply chains. Rising consumer awareness regarding such events and their negative impact pose a challenge in supply management decisions for firms. This research integrates the risk of supplier irresponsibility and the impact of such events from the consumer perspective in developing supply management decision models for maximizing economic performance of firms. Two important issues in supply management: supplier selection and supplier development are addressed through stylized modeling approach.First, a supplier selection decision model is analyzed that will aid a …

Farm Business Management: A Localized Analysis Of Financial Tools Utilized In Agribusiness, Abby L. Lamothe

Honors Theses and Capstones

No abstract provided.

Proposed Audit Reporting Changes: Considerations Of Stakeholders' Perspectives, Daniel J. Gravina

Honors Theses and Capstones

No abstract provided.

Us Real Estate Investment Performance: 1983-2012, John F. Kerrigan

Honors Theses and Capstones

This study provides an overview of real estate investment performance over a 1983-2012 time period. The results show that although equity REITs outperformed all other assets on average annual return, on a risk-adjusted basis both private retail and apartment real estate outperformed all other assets. The study also found a recent trend in increased correlation between common stocks and REITs.

Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone

Honors Theses and Capstones

No abstract provided.

Female Authority In A Globalizing Market, Megan R. Mccann

Honors Theses and Capstones

No abstract provided.

Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen

Honors Theses and Capstones

College students in today’s society have become dependent on caffeine in order to perform at their best in multiple facets of their hectic lives, including classes, clubs, and internships. This study focuses on the specific reasons why college students at the University of New Hampshire are consuming caffeine, where they purchase it, what types of caffeinated beverages they are consuming, and how much they are consuming on a daily basis. The results from the study indicate that coffee is the most popular caffeinated product on campus, and that Dunkin’ Donuts at the MUB is the most popular place to buy …

The Progression Of Financial Restatements: Causes And Market Reaction, Kimberly M. Jarry

Honors Theses and Capstones

No abstract provided.

Impact Of Visual Merchandising On University Of New Hampshire Students, Bailey Comyns

Honors Theses and Capstones

Visual merchandising is a marketing tool used by retail outlets in order to make their products attractive and engaging. It has the ability to sway consumers into buying a product, making visual merchandising a useful tool in today’s competitive market. This study examines the impact visual merchandising has on the students of the University of New Hampshire

(UNH). To determine this, we researched both the students and their local retailers. Retailers in Durham, New Hampshire were interviewed to determine how important visual merchandising is to their business. The consensus was that visual merchandising is an important segment of their business; …

The Beauty Industry's Influence On Women In Society, Ann Marie Britton

Honors Theses and Capstones

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …

Industry Comparison Of Executive Compensation And Equity Considerations, Louis Chan

Honors Theses and Capstones

No abstract provided.

The Decoy Effect And Investors' Stock Preferences, Brittany Paris

Honors Theses and Capstones

The decoy effect is a well-known phenomenon that has received a lot of attention in the field of marketing. This study’s purpose is to discover whether or not the decoy effect applies to the finance. More specifically, whether the decoy effect has any influence on investor’s stock preferences.

Higher Education Marketing To The Hispanic Student Population, Kimberly Greenwood

Honors Theses and Capstones

The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic …

Detecting Fraud: Utilizing New Technology To Advance The Audit Profession, Gabriella Stanton

Honors Theses and Capstones

No abstract provided.

White Collar Crime And The United States' Economy, Megan Graham

Honors Theses and Capstones

This paper attempts to study white collar crime and the cost it has on the United States' economy. White collar crime has many ripple effects including job loss, stock price changes, consumer price increases, jail costs, and court costs, and each of these comes at an enormous cost to society. Overall, this paper argues that more resources are needed for white collar crime prevention in order to save a large sum of money each year.

The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea

Honors Theses and Capstones

This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.

A Proposed Curriculum For School Business Managers, Jean K. Madison

Teacher Education, Educational Leadership & Policy ETDs

The purpose of this study will be to formulate a proposed course of study for the school business manager at the University of New Mexico. Specifically, it will deal with the following questions: (1) How can young men and women prepare themselves to enter the profession of school business managements? (2) What program of professional training will answer the needs of the business manager? (3) Through what curriculum can be developed both the skills and judgments of a capable business man and the knowledge and vision of a progressive educator?