Business Commons^™

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Managing The Brand: Administrative Structure Of The Hidden Profession Of Collegiate Trademark Licensing, Katrina M. Phelps

Masters Theses

This study analyzes the current state of collegiate trademark licensing departments through first-hand accounts from current or past licensing professionals. Semi-structured interviews were conducted to understand current issues that are facing the licensing industry, particularly focusing on internal organizational structure of collegiate trademark licensing departments at institutes of higher education. Eleven participants, including licensing agents, licensees, licensing directors, and licensing experts were interviewed and the following themes emerged. Trademark licensing is a hidden profession, with little education available about the industry. Programs have greatly evolved over recent decades, but institutional infrastructure still lags in the appropriate assets and resources to …

Urban Economics Of The Ideal City, William Taylor Brantley

Masters Theses

Infrastructure influences both depictions of the ideal city and economic models predicting urban growth. As the common variable, infrastructure investments could promote ideal city values within free market economies.

To preserve the countryside and natural lands infrastructure investments must encourage concentrated growth in cities. The city and countryside are codependent. An abstraction between the two zones will lead to the demise of both the city and the countryside. New urban infrastructure should relate to public spaces creating economic, cultural, and social value in dense development. This value is achieved by generating a multiplicity of connections, program, and places within the …

A Lean Information Management Model For Efficient Operations Of An Educational Entity At The University Of Tennessee, Harshitha Muppaneni

Masters Theses

A software based Management Information System (MIS) is designed and implemented in the Department of Industrial and Systems Engineering at University of Tennessee to handle different types of data requests that are currently processed through multiple steps. This thesis addresses the current resource intensive data management model in educational institutions and proposes a decentralized and customized solution. The proposed software based data management system provides information to authorized sources in the requested format with minimal or no time consumption. The quantification of the new systems’ impact is done by comparing it with current data management process using Graph Theoretic Approach …

Three Justifications For Support Of Female Student Affairs Professionals, Anna Filipek Adams

Masters Theses

Female student affairs professionals have experienced much advancement in the field. Yet we still suffer gender discrimination in our career paths, salaries, and work experiences. Unfortunately, this issue is not seen as important by decision makers, due to the acceptance of slow change, the past reluctances to begin this discussion, and the arguments of critics. In order to reinvigorate our growth and advancement in the field, I argue that there is value in supporting female student affairs professionals.

I justify the value of supporting of female student affairs professionals from student affairs, human resources, and cultural studies perspectives. From a …