Business Commons^™

Effective Methods Of Communicating Organizational Values: A Case Study, Caralin B. Mchan

Master's Theses

Organizational values affect business success, and employee satisfaction and commitment. Value training begins during socialization. This qualitative case study of Adventist Frontier Missions explored effective methods the organization’s trainers used to communicate and motivate newcomers to assimilate organizational values during the2015 short-term missions training. Through observation, surveys, focus groups and interviews, I found that newcomers were motivated by seeing a connection between the organization’s values and its mission, and by seeing the values enacted by the trainers. I also found that newcomers perceived nonverbal communication of organizational values to be integral to their value-assimilation process. These findings should be useful …