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Marketing And Advertising: Target Children, The Vulnerable Population A Review Of The Literature, Kyle Adams

MBA Student Scholarship

A heavily debated topic throughout the industry of marketing is the idea of advertising on children. More specifically the idea of how ethical it is to make children a demographic for an advertising audience. This topic brings up a great amount of concerns because of the idea that children are a vulnerable population for advertising and are more easily persuaded towards using their products or services. This review of literature analyzes the use of advertisement directed towards children and the effects that they have on them.