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2016

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Full-Text Articles in Business

Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Dec 2016

Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)

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Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization, George Dierberger, Marc Mcintosh, Nancy Johnson Dec 2016

Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization, George Dierberger, Marc Mcintosh, Nancy Johnson

Faculty Authored Articles

Java Plus is a non-profit case study focusing on the coffee industry. The case deals with business strategy, multiple distribution channels, financial analysis, break-even analysis, operational, sourcing challenges and inventory rationalization. The profits of the company are used to help inner city youth gain experience in business and find a vocation that would support their dreams and aspirations.

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2016 December, Office Of Communications & Marketing, Morehead State University. Dec 2016

2016 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2016.

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Entry Of Copycats Of Luxury Brands, Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang Dec 2016

Entry Of Copycats Of Luxury Brands, Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang

Research Collection Lee Kong Chian School Of Business

We develop a game-theoretic model to examine the entry of copycats and its implications by incorporating two salient features; these features are two product attributes, i.e., physical resemblance and product quality, and two consumer utilities, i.e., consumption utility and status utility. Our equilibrium analysis suggests that copycats with a high physical resemblance but low product quality are more likely to successfully enter the market by defying the deterrence of the incumbent. Furthermore, we show that higher quality can prevent the copycat from successfully entering the market. Finally, we show that the entry of copycats does not always improve consumer surplus …

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How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice Dec 2016

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

College of Journalism and Mass Communications: Theses

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …

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Gunther, L. W., B. 1822? (Sc 3075), Manuscripts & Folklife Archives Nov 2016

Gunther, L. W., B. 1822? (Sc 3075), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3075. Letter, 12 March 1848, of L. W. Gunther, Cadiz, Kentucky, to Charles H. Blake, Blandville, Kentucky. He refers to Blake taking delivery of goods from the steamboat Tennessee, reports correspondence from England and France concerning their stave business, and discusses the specifications for the English customer. He also makes reference to a “shipbuilding enterprise.”

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Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Nov 2016

Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …

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Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner Nov 2016

Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Nearly one in two women in the U.S. will experience some form of sexual violence victimization in her lifetime (broadly defined), and Utah has the same overall rate. According to the most recent Utah Commission on Criminal and Juvenile Justice report, when considering more specific definitions, one in three Utah women has been sexually assaulted, and one in six women report having been raped. In fact, according to the U.S. Department of Justice, rape occurs in Utah at a rate higher than the national average. Hence, sexual assault is a serious problem within the state.

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Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim Nov 2016

Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim

Department of Marketing Faculty Presentations

No abstract provided.

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What Makes Consumers Use Their Loyalty Points?, Singapore Management University Nov 2016

What Makes Consumers Use Their Loyalty Points?, Singapore Management University

Perspectives@SMU

Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer

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2016 November, Office Of Communications & Marketing, Morehead State University. Nov 2016

2016 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2016.

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I Just Got Fired!, Nirmalya Kumar Nov 2016

I Just Got Fired!, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Prof Kumar takes about his experience of suddenly losing his position in the Tata Group, due to stepping down of the Chairman Cyrus Mistry.

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An Entrepreneur's Journey In The Food Services Industry, Singapore Management University Oct 2016

An Entrepreneur's Journey In The Food Services Industry, Singapore Management University

Perspectives@SMU

Desmond Lee grew a three-man startup into a S$20 million operation by adapting to market trends

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Marketing And Advertising: Target Children, The Vulnerable Population A Review Of The Literature, Kyle Adams Oct 2016

Marketing And Advertising: Target Children, The Vulnerable Population A Review Of The Literature, Kyle Adams

MBA Student Scholarship

A heavily debated topic throughout the industry of marketing is the idea of advertising on children. More specifically the idea of how ethical it is to make children a demographic for an advertising audience. This topic brings up a great amount of concerns because of the idea that children are a vulnerable population for advertising and are more easily persuaded towards using their products or services. This review of literature analyzes the use of advertisement directed towards children and the effects that they have on them.

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The Evolution Of Gift Cards In Secondary Markets And Money Services, Scott Denning, Ralph E. Mckinney Jr. Oct 2016

The Evolution Of Gift Cards In Secondary Markets And Money Services, Scott Denning, Ralph E. Mckinney Jr.

Management Information Systems Faculty Research

This paper reviews gift cards and the regulations associated with these instruments in financial transactions. One important consideration of gift cards involves secondary markets and money services business. While the accounting of gift cards by retailers is easy when they are redeemed, gift cards become problematic when breakage (non-redemption) occurs. In addition to large organized exchanges for gift cards, many prospective sellers and buyers have turned to non-mainstream dealers to handle situations relating to the non-redemption of the gift card. This has caused gift cards to become an increasingly important player in the secondary market. Another important observation with these …

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Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds Oct 2016

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.

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2016 October, Office Of Communications & Marketing, Morehead State University. Oct 2016

2016 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2016.

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Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez Oct 2016

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …

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Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes Oct 2016

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.

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Managing The Tensions At The Intersection Of The Triple Bottom Line: A Paradox Theory Approach To Sustainability Management, Lucie K. Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Callin, Shipra Gupta, Nicholas J. C. Santos, Kristin Scott, Jerome Williams Oct 2016

Managing The Tensions At The Intersection Of The Triple Bottom Line: A Paradox Theory Approach To Sustainability Management, Lucie K. Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Callin, Shipra Gupta, Nicholas J. C. Santos, Kristin Scott, Jerome Williams

Marketing Faculty Research and Publications

Corporate sustainability management encompasses multiple dimensions: environmental, social, and economic. Companies are increasingly evaluated within the public sphere, and within their own organizations, according to the degree to which they are perceived to simultaneously promote this nexus of virtues. This article seeks to explore the tensions frequently faced by organizations that strive to manage these dimensions and the role of public policy in that pursuit. A multiple–case study approach is utilized in which the authors selected case organizations according to whether they were attempting to manage the three dimensions of sustainability. The authors utilize paradox theory and a typology provided …

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How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan Oct 2016

How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan

Research Collection Lee Kong Chian School Of Business

After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?

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Professor Walks Into A Bar: Using Humor And Q-Score To Determine Instructor And Department Appeal, Alexander Milovic, Rebecca Dingus, Nina Krey Oct 2016

Professor Walks Into A Bar: Using Humor And Q-Score To Determine Instructor And Department Appeal, Alexander Milovic, Rebecca Dingus, Nina Krey

Marketing Faculty Research and Publications

Building on existing research on humor in the classroom, the authors propose a research design that examines the effect of humor on a professor's effectiveness in the classroom. The concept of Q-Score is applied to academia, which is a popular rating used by advertisers to measure source attractiveness and determine celebrity appeal. Several factors leading to teaching effectiveness and “favorite prof” status are explored in addition to overall effects of humor in the classroom. This study combines evaluations from popular student-viewed websites, student evaluations, and a Humor Orientation scale. An awareness and application of this metric can assist professors in …

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What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland Oct 2016

What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland

Masters Theses & Specialist Projects

Professionalism is a term frequently used in organizations yet perceptions of what it means differ from person to person. Given its frequent use and its link to various job outcomes, such as organizational commitment (Bartol, 1979), there is a need to have a universal definition of professionalism. While there are existing models of professionalism these models are typically developed for a specific field or industry. Thus, there is also a need for a comprehensive model of professionalism that can be used across multiple fields and industries. This study worked to develop a model of professionalism that creates a comprehensive model …

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Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava Oct 2016

Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

Strategic resource allocation in growth markets is always a challenging task. This is especially true when it comes to determining the level of investments and expenditures for customer acquisition and retention in competitive and dynamic market environments. This study develops an analytical model to examine firms' investments in customer acquisition and retention for a new service; it develops hypotheses drawing on analytical findings and tests them with firm-level operating data of wireless telecommunications markets from 41 countries during 1999-2007. The empirical investigation shows that a firm's acquisition cost per customer is more sensitive to market position and competition than retention …

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The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel Sep 2016

The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel

TTRA Canada 2016 Conference

Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.

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Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel Sep 2016

Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel

TTRA Canada 2016 Conference

While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.

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Teaching Personal Selling With Volunteer Professional Salesperson Role-Play Scenarios, Julie B. Nelsen Sep 2016

Teaching Personal Selling With Volunteer Professional Salesperson Role-Play Scenarios, Julie B. Nelsen

Business Administration Faculty Scholarship

Producing what is often referred to as “career ready” graduates is a challenge that most business department faculty take seriously; after all, we are measured to some extent by the success of our students. As a faculty member with twenty-plus years of experience in competitive sales environments, I believe that it is essential to create roleplay personal selling situations for students that simulate what happens in the consultative sales environment. Providing students with realistic situations calls upon the student to perform at a higher level. It is my position that these role-plays provide the best learning outcomes when conducted with …

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The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova Sep 2016

The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova

Marketing and Strategy Faculty Publications

The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …

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From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds Sep 2016

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.

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2016 September, Office Of Communications & Marketing, Morehead State University. Sep 2016

2016 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2016.

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