Business Commons^™

Business Strategies For Emerging Markets: Agility, Size And Taste, Singapore Management University

Perspectives@SMU

The term 'BRIC' was invented by Goldman Sachs economist Jim O'Neill in 2001 to shorthand the four key emerging economies to watch. BRIC, of course stands for Brazil, Russia, India, China – countries that have, over the past decade, produced a third of global GDP, and represent a quarter of world's population. In 2010, the BRIC middle classes - with incomes between 6,000 and 30,000 USD - overtook that of the G7, and it has been estimated that this middle class population will double by 2020, profoundly changing demand trends in favour of value-added products such as cars, office equipment …